Product Manager
Current1. Led the Digital Experience Product charter for India2. Spearheaded process automation initiatives for Twin’s B2B subscription model (US), resulting in a 25% increase in efficiency of the care team.3. Successfully implemented A/B testing methodologies and reduced bounce rate by 20%, increased cart conversion by 10% and several other initiatives which led to a significant increase in user engagement and satisfaction4. Addressed a ~20% drop-off in the conversion funnel by transforming the member app for pre-enrollment and onboarding experience for a seamless & improved user experience including and payment module API integration5. Launched multiple lead channels in 7 months, contributing to a ~15% increase in lead generation QoQ6. Collaborated with strategy, product, and business leaders to define roadmaps, requirements, and user stories