Twinkle Bhatt, Ms - Information Systems And Ux Email & Phone Number

New York, United States

• Research and Design the Smart ID product, allowing users to easily access their IDs through a mobile as well desktop application.
• Utilize Miro and Figma to create wireframes and prototypes, collaborating with the other designers leading the project & development teams to ensure alignment with brand guidelines and incorporate test user feedback.
• Conduct heuristic evaluations using problem solving skills and UI to identify usability issues & recommend design improvements based on A/B testing, achieving 15% improvement in overall usability metrics.
• Create and reiterating the user flows for the existing design resolving problem with higher action button clicks getting 12% smooth flow from the stakeholders.
• Designing, prototyping and presenting the MVP to the potential investors resulting into user engaging design updates.

United States

• Clients served: Kompkin | Miurac | Ruffalo Noel Levitz | The Sparks Foundation | Sahu Technologies | MHM's Outcome based Education
• Revamped UI/UX Design: Created a consistent user flow interface for the company site, improving end-user experience by leveraging design principles to enhance navigability.
• Cognitive Walkthroughs: Conducted in-depth cognitive walkthroughs on high-fidelity wireframes, increasing user engagement and refining the design process.
• Accessible Design & SEO: Developed accessible designs that boosted SEO, increasing organic website traffic by 50% within six months.
• User Research & Personas: Created user personas and journey maps to understand user needs, using tools like Miro and Optimal Workshop for an e-learning provider.
• Iterative Design Improvements: Propelled design guidelines and iterative improvements throughout the project lifecycle, enhancing customer experience and visual appeal through responsive design.

New York City Metropolitan Area

• Designed 100+ wireframes & prototypes to conceptualize startup’s mobile and web applications using Miro and Figma under guidance of UI/UX lead and stakeholders leading to finalizing design systems and component.
• Performed user research and usability testing, contributing creative ideas for iterative design strategy to enhance user experience & aesthetics, collaborating on 4+ design projects to deliver solutions within.
• Redefined the User flows after the reiteration of design using the double diamond methods to understand the usability issues making it lead to lesser number of click rate.
• Collaborated with other designers to understand undergoing usability issues by fixing them through surveys.
• Worked on the competitive analysis, UX research collaborating with stakeholders as a part of customer experience landing to the MVP for the Product.

Master Of Computer Applications - Mca, Information Science/Studies, 3.93 / 4

Bachelor Of Technology - Btech, Electrical, Electronics And Communications Engineering, 3.72 / 4

Education record