Twinkle Rohra

Twinkle Rohra Email and Phone Number

Director – Strategic Initiatives, Global Consumer Marketing @ Glance
Bengaluru, KA, IN
Twinkle Rohra's Location
Bengaluru, Karnataka, India, India
Twinkle Rohra's Contact Details

Twinkle Rohra personal email

About Twinkle Rohra

Twinkle Rohra is a Director – Strategic Initiatives, Global Consumer Marketing at Glance. She possess expertise in advertising, mobile marketing, google adwords, real time bidding, ad optimization and 27 more skills. Colleagues describe her as "Twinkle helped our account management team tremendously over the transition period we had. She was extremely fast to understand account fundamentals, workflows and the key stakeholders; she easily became a key tem member in a very short period of time. Over the course of just 2-3 months, we were able to trust her with some of the most strategic aspects of the ongoing media efforts. Thank you Twinkle for your help and support.", "Twinkle has been a joy to work with being professional, knowledgeable, and quick to respond to client requests. When communicating about custom requests she set expectations and outlined necessary steps in a clear and concise way.", and "I got the opportunity to work with Twinkle in the Mobilewalla, she was from different domain but in no mean time she understands the digital marketing ecosystem and became a champ because of her dedication. Twinkle is very passionate and has the great vision for her work. Smart, ambitious, innovative and goal-oriented perfectionist with boundless energy. She makes sure all the deadlines are met and makes sure that whatever task she is working on meets the highest standards. If she is not on your team, then you're missing out."

Twinkle Rohra's Current Company Details
Glance

Glance

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Director – Strategic Initiatives, Global Consumer Marketing
Bengaluru, KA, IN
Employees:
1041
Twinkle Rohra Work Experience Details
  • Glance
    Director – Strategic Initiatives, Global Consumer Marketing
    Glance
    Bengaluru, Ka, In
  • Arthart Studios
    Co-Founder
    Arthart Studios Sep 2024 - Present
  • Ohsogo
    Digital Marketing & Analytics Lead
    Ohsogo Aug 2022 - Present
    Dhaka, Bangladesh, Bd
  • Myntra
    Sr Manager -Digital Marketing
    Myntra Nov 2021 - Aug 2022
    Bangalore, Karnataka, In
  • Essence
    Associate Media Planning Director
    Essence Nov 2020 - Nov 2021
    San Francisco, Ca, Us
  • Essence
    Sr Manager: Planning
    Essence Dec 2018 - Nov 2020
    San Francisco, Ca, Us
  • Cognizant
    Campaign Manager (Doubleclick - Google)
    Cognizant Dec 2016 - Dec 2018
    Teaneck, New Jersey, Us
    *Manage a portfolio of campaigns (DBM Clients) to ensure timely launches, successful performance and full delivery.*Perform all aspects of ad operations, including ad trafficking, troubleshooting and campaign reporting.*Maintain campaigns, investigate and manage all systems to keep up to date with the most recent campaign information (bidding strategies, ad testing frameworks, targeting details etc.)*Analyze campaign performance and make ongoing optimizations. Debug and troubleshoot issues with campaign delivery and performance. (Experience working with viewability and verification vendors such as IAS, DoubleVerify, MOAT)*Compare the current campaign execution strategies with new ideas to test and iterate to find incremental improvements.*Anticipate and identify issues with campaigns and creative. (Display, Native and Video formats - MRAID, VPIAD and VAST)*Work closely with Account Strategists and Account Managers to drive towards clients KPI and delivery. Also pinpoint opportunities for current advertiser campaign growth and improvement.
  • Mobilewalla
    Campaign Manager (Ad Ops)
    Mobilewalla Aug 2015 - Nov 2016
    Atlanta, Ga, Us
    • Responsible for managing campaign setup, trafficking, optimization and revenue growth of Mobile advertising campaigns utilizing CPC and CPA pricing models on a DSP platform. • Maintaining a healthy campaign with optimum use of bidding strategies and potential targeting.• Identifying opportunities for campaign growth by working in team with account managers.
  • Matrix Direct Communication
    Operations And Client Servicing Manager
    Matrix Direct Communication Aug 2014 - Jul 2015
    ( Tata Steel : Tata Tiscon, Corporate Communication, Driving Steel, Finance and Investment)• Client Servicing: Direct Marketing , Loyalty Program and Events• Daily Account management, Billing, Banking and other transactions• Vendor management• Studio Coordination

Twinkle Rohra Skills

Advertising Mobile Marketing Google Adwords Real Time Bidding Ad Optimization Google Analytics Digital Media Media Planning Entertainment Social Media Marketing Digital Marketing Social Media Event Management Business Development Marketing Communications Film Management Television Social Networking Public Relations Marketing Strategy Event Planning Film Production Executive Producing Video Production Client Service Oriented New Business Development Facebook Team Management Online Advertising Microsoft Excel Online Marketing

Twinkle Rohra Education Details

  • Indian School Of Business
    Indian School Of Business
    Applied Business Analytics
  • Manipal University
    Manipal University
    Media And Entertainment
  • Techno India Kolkata
    Techno India Kolkata
    Bachelor In Business Administration
  • Our Lady Queens Of Missions
    Our Lady Queens Of Missions
    Commerce
  • Loreto Day School
    Loreto Day School
    Schooling

Frequently Asked Questions about Twinkle Rohra

What company does Twinkle Rohra work for?

Twinkle Rohra works for Glance

What is Twinkle Rohra's role at the current company?

Twinkle Rohra's current role is Director – Strategic Initiatives, Global Consumer Marketing.

What is Twinkle Rohra's email address?

Twinkle Rohra's email address is tw****@****ail.com

What schools did Twinkle Rohra attend?

Twinkle Rohra attended Indian School Of Business, Manipal University, Techno India Kolkata, Our Lady Queens Of Missions, Loreto Day School.

What are some of Twinkle Rohra's interests?

Twinkle Rohra has interest in Environment, Arts And Culture, Children, Education.

What skills is Twinkle Rohra known for?

Twinkle Rohra has skills like Advertising, Mobile Marketing, Google Adwords, Real Time Bidding, Ad Optimization, Google Analytics, Digital Media, Media Planning, Entertainment, Social Media Marketing, Digital Marketing, Social Media.

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