Twinkle Trivedi Email & Phone Number

Nairobi, Kenya

Strategic Planning:• Develop and implement the overall marketing strategy aligned with the company's objectives.• Conduct market research to identify trends, opportunities, and potential threats.• Collaborate with other departments to align marketing strategies with overall business goals.Brand Management:• Manage and enhance the organization's brand image and identity.• Ensure consistent branding across all marketing channels.• Develop and enforce brand guidelines.Campaign Management:• Plan, execute, and analyze marketing campaigns to generate leads and drive sales.Digital Marketing:• Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.• Stay updated on digital marketing trends and technology to maximize online presence.Budget Management:• Develop and manage the marketing budget efficiently.• Monitor spending, analyze ROI, and adjust strategies as needed.Team Leadership:• Lead and motivate the marketing team, fostering a collaborative and innovative work environment.• Provide guidance on professional development and performance evaluations.Collaboration:• Work closely with sales, product development, and other departments to ensure integrated marketing efforts.• Collaborate with external agencies and partners as needed.Analytics and Reporting:• Utilize analytics tools to measure and report on the performance of marketing campaigns.• Make data-driven decisions and adjustments to improve results.Market Trends:• Stay abreast of industry trends, competitors, and emerging marketing technologies.• Implement innovative approaches to stay ahead in the market.Regulatory Compliance:• Ensure all marketing activities comply with relevant laws and regulations.

Loughborough

The role included working in the annual university telephone campaign to raise scholarships for students from low-income backgrounds. As a team of 35, we managed to raise £85,000 with all the proceeds contributed towards the scholarships. It helped me enhanced skills of communication, persuasion and negotiation along with advancing in the use of a CRM management system to manage call and subsequent donation payments.

Interned for 5 weeks and carried out the following tasks in the accounting department:Petty cash posting, cheque posting,cheque deposits and reconciliations. I also learned how to use Quickbooks.QuickBooks is Intuit Inc's set of software solutions designed to manage payroll, inventory, sales and other needs of a business. The software's features include marketing tools, merchant services, product and supplies, training solutions.

Msc Marketing, Marketing

Accounting & Finance, Accounting And Finance, 2:1

Activities and Societies: Bollywood dance society, Indian classical dance society, East African Society, Krishna Consciousness society

A Levels, Mathematics, Accounting And Economics, A Level: Mathematics(A) Accounting(A) Economics(A)

Activities and Societies: Senior Prefect 2011-2015, Athletics team, Debate team.