Twinkle Pai Email & Phone Number

Guelph, Ontario, Canada

Toronto, Ontario, Canada

• Managed ongoing digital programs, new digital initiatives and cross-functional projects to provide integrated digital solutions for high-priority, multi-stakeholder programs.
• Helped determine business priorities and best sequence for execution of business/group strategy.
• Developed business cases by identifying needs, analyzing potential options and assessing expected return on investment.
• Provided creative direction and leadership for better visibility and user experience on ecommerce projects hosted in Shopify
• Managed workflows and resource assignments in Smartsheet
• hands-on role in UX & UI by creating design concepts in photoshop

• Managed full end-to-end custom web development and design process and deliverables, from wireframing to production.
• Supervised the creative process from conception to completion
• Led brand development activity associated with assigned business including promotional planning, launch programing, PR and social media campaigns and merchandising.
• Worked closely with both the creative and business teams to develop campaign strategies, use-cases, and technical requirements.
• Presented work at all levels within the organization.
• Conducted a usability study to gather feedback about designs.

Toronto, Canada Area

• Successfully managed the design, development and delivery of two key digital initiatives:Walmart University (internal e-learning portal) and Walmart Canada’s Careers website
• Hosted design discovery sessions to gather requirements and ideas
• Created wire frames using Adobe XD and Photoshop to demonstrate program flows, site maps and overall landing page user experience
• Designed graphics to go with Walmart branding and existing artwork
• Conducted design walkthroughs, feedback sessions and usability testing to validate design solutions with multiple stakeholders
• Developed websites in Adobe Experience Manager using HTML and CSS

Toronto, Canada Area

• Managed the design + development of e-learning solutions, websites and emails.
• Completed digital projects on time and with budget using latest technology and tools like Oracle's NetSuite, Adobe creative suite, Jira, Easy Projects and Salesforce.
• Translated customer's requirements into solid User Experience
• Oversaw flawless execution of multiple digital projects and a team of resources that included copy writers, art directors, Instructional designers, web developers and designers who helped deliver compelling and.
• Work with clients to gain an understanding of target audiences’ needs, tasks and goals and translate them into concepts and functional components
• Scope and quote various digital projects such as: emails, websites, registrations sites and e-learning courses using internal quoting tools and net suite

Toronto, Canada Area

• Responsible for web design & project management of eCommerce website, Intranet and 10 external company websites.
• Project lead for corporate brand refresh and AODA compliance for Tech Data for Canada.
• Managed a team of remote web developers, kept track of progress in building responsive websites, testing and ensuring websites are functional across all devices.
• Managed all company websites projects from initial consultation through successful launch by keeping project organized and ensuring timelines are either met or beaten.
• Communicated project objectives/tasks to team of onsite and offshore developers, and efficiently coordinate the work streams.
• Handled creative and content updates using Adobe Creative Suite, AEM, WordPress, shopify and social media advertising tools.