• Proposed and developed marketing strategies based on budget• Created content for news releases, websites, campaigns, media interviews and bios• Developed and implemented media and communication plans based on approved marketing strategies• Worked closely with graphics designer in creating campaigns• Developed social media content calendar and managed the brands’ social media handles• Supervised and directed photography and videography for advertising purpose• Coordinated and executed production of all printed materials in-house, following the brand identity specifications• Worked closely with PR agencies to promote good publicity• Organized and hosted media launches and activities• Compiled press clippings and prepared monthly owners reports

• Planned, directed, controlled, coordinated and participated in all communications activities under the guidance of the director of sales and marketing (in lieu of the director of communications)• Prepared working plans to achieve goals• Participated in the monthly forecasting of the department’s expenses• Maintained an update of the Communications Manual and ensured it was being used• Supervised and directed photography for advertising purpose in liaison with the DOSM, photographer and corporate office• Developed and maintained the advertising budget• Worked with the DOSM and agency on local advertising campaigns’ creative and media plans• Coordinated and executed production of all printed materials in-house, following the specifications stipulated in the Corporate ID Manual• Controlled quantities and inventory of all collateral and items• Supervised the in-house graphic design• Sourced, coordinated and budgeted for quality gift items• Planned and executed all mailing activities• Developed and maintained media contacts and acted as liaison with media to promote good publicity• Distributed press releases to appropriate targeted media• Coordinated hotel-sponsored events and community relations activities• Compiled press clippings and maintained files• Supervised on photography for media and corporate events