Matt Smith Email & Phone Number

Rochester, Ny, Us

Developed a sophisticated SaaS platform, Social Jazz, aimed at enabling small businesses to streamline their social media content creation and distribution processes. Key features encompass a user-friendly drag-and-drop calendar, automated image branding, a web-based image editor, AI-driven content creation (LLM), and seamless integration with numerous social media platforms. Additionally, the platform boasts an admin/partner dashboard and a robust content planning engine capable of generating a year's worth of tailored social media posts in under a minute. Uniquely, the entire application can be effortlessly embedded into other apps or websites with a single line of code.I spearheaded all facets of the platform's lifecycle including prototyping, UX design, user testing, architectural planning, development, database design, testing, deployment, maintenance, and integration with various APIs (OpenAI, SendGrid, Stripe, Slack, Zapier, Make.com, Twitter/X, Facebook, Instagram, LinkedIn, etc). The technological framework comprised React with Next.js, Node.js, Ruby on Rails, PostgreSQL, among others. As a typical startup founder, I wore many hats and had a hands-on role in product positioning, market entry strategy, analytics and metrics, marketing automation, and accounting operations.

Enjoying over 20 years of delivering exceptional user experience and rock-solid system architectures, using agile methodologies to turn concepts into polished products. Accomplished with leading teams and working independently in a variety of industries including: legal publishing, higher education, eLearning, building automation systems, business services for contractors, and custom enterprise systems.

Built fully-hosted maintenance agreement management system (Ruby on Rails); Configured and secured virtual servers for hosted apps (Ubunutu, postfix, SSH); Implemented issue-tracking and source control systems (Redmine, Git, GitHub); Created RESTful API for 3rd party system integration (Ruby on Rails); Built QuickBooks adapter to synchronize data with hosted solution (Ruby); Managed IT infrastructure and external phone and data vendors (Windows Server); Virtualized legacy app against hardware failure and software obsolescence (VirtualBox); Rolled out: automated backups, virus protection, security updates; Maintained legacy applications and integrated them with new services (VB6); Created web-based, offline-capable mobile invoicing system for service contractors (Node.js); Participated in Strategic Steering to assist with company transition from print to digital; Hired and trained software development staff/contractors.

Modified existing ASP.NET solution for installation at remote sites; created replication system to transfer data and resolve conflicts between sites; setup and customized source code control system and issue tracking system; extended proprietary reports in 3rd party financial system; created interactive simulations for energy program website; prototyped web-based RIA interface for code-generation system implemented code-generation system to automate software development; constructed web interfaces for security/intrusion/HVAC system; designing and building distributed ERP system

Development of XML-based eLearning engine; ported online model to PocketPC; assisted with architecture, interaction-design, and code reviews; developed tools to package CD-ROM redistribution of online training content; created web-based LMS; designed and implemented multi-user training game for 400+ employees

Web & multimedia development (HTML, JavaScript, & Director)

Developed database-driven Intranet; customized and deployed campus-wide student id (badge) system

Produced SGML-based CD-ROM law products; constructed production tools in C/C++