Responsible for leading brand development and strategy, often with the creation of extensive brand standards guides that detail the brand’s core values, promise to stakeholders, personality, tone of voice, and visual look and feel. Manages the design of multiple retainers, with duties including: visual direction, account management, campaign ideation, and production coordination.Works closely with the strategy team, social media specialists, and other designers to create consistent and engaging visual assets.Collaborates with clients and strategy team to create corporate identity systems, collateral, trade show displays, annual reports, POS material, and other various assets.

Created branded and marketed material for a wide range of clients.Developed and ideated original and creative campaigns.Responsible for designing intuitive site functionality, interaction, site architecture,user interfaces and navigation for various websites.Conceptualized and designed environmental design and signage for storefronts and interior spaces.