T.W. Addison Email & Phone Number

United States

United States

Atl / Dfw / Mia / Nj

• Provided visionary leadership as the Executive Creative Director for The Addison Suite, guiding the creative team in the conceptualization and execution of visually stunning and innovative designs.• Collaborated closely with editors, writers, and photographers to develop creative concepts that embodied the high-end aesthetic and sophistication expected in luxury publications.• Oversaw the entire creative process, from initial ideation to final production, ensuring each issue maintained a cohesive and visually compelling layout that resonated with the target luxury audience.• Managed and mentored a team of designers, fostering a creative and collaborative work environment while ensuring the team's designs met the magazine's high standards.• Worked closely with clients and advertisers to integrate their brands seamlessly into the magazine's design, maintaining a balance between editorial integrity and commercial interests.• Established and maintained relationships with external creative agencies, photographers, and freelancers, elevating the overall quality and prestige of visual content.• Ensured that all creative elements adhered to quality standards, brand guidelines, and deadlines, maintaining the magazine's reputation for excellence.• Participated in strategic planning sessions to align creative vision with editorial and business goals, contributing to the overall artistic direction of The Addison Suite.• Reviewed and approved final proofs, layouts, and designs before publication, guaranteeing accuracy, consistency, and the highest level of creativity.• Continuously stayed abreast of industry trends, emerging design techniques, and luxury market developments to innovate and enhance the magazine's visual identity within the luxury segment.

Dallas/Fort Worth Area

• Captured and produced high-quality video content for diverse projects, leveraging 15 years of experience in videography and editing.• Managed all aspects of the video production process, from pre-production planning and script development to shooting, editing, and final delivery.• Operated a range of professional video equipment, ensuring optimal camera angles, lighting, and audio capture to achieve the desired visual impact.• Edited and post-processed footage using Adobe Creative Cloud, seamlessly integrating visual and audio elements to create polished and engaging videos.• Collaborated with clients, directors, and production teams to understand project requirements and deliver video content that met or exceeded expectations.• Stayed current with industry trends and technological advancements, incorporating new techniques and equipment to enhance the quality of video productions.• Managed and maintained video equipment, ensuring proper functionality and troubleshooting technical issues to minimize disruptions during shoots.• Developed and maintained a portfolio showcasing a diverse range of projects, demonstrating versatility and a keen eye for visual storytelling.• Coordinated with graphic designers, animators, and other creative professionals to enhance video content with complementary visual elements.• Provided mentorship and guidance to junior team members, sharing expertise and fostering a collaborative and innovative work environment.

Dallas, Texas

•Responsible for all the organizational aspects of production scheduling and budgeting. Working across all genres in television production including documentaries, current affairs, light entertainment or children's programs, situation comedies, soaps or serial dramas, or one-off dramas. •Assisted the Producers in financially and logistically interpreting and realizing the Director’s vision. Preparing production schedules & and script breakdowns to confirm that sufficient time has been allocated for all aspects of the production process, and checking the Producer’s budget and schedule. •Worked closely with all other heads of departments to ensure that productions ran smoothly, met deadlines, and stayed within budget. Throughout shooting, monitoring schedules and budgets, and prepare daily report sheets for Producers, detailing all aspects of each day's shoot.•During pre-production and shooting, dealt with any unexpected circumstances and prepared workable alternative plans. Overseen all aspects of the day-to-day running of shoots, from contract preparation to all Health and Safety requirements, and working closely with members of all other production departments, Actors, and other contributors.•On drama productions oversaw the 1st Assistant Director’s (1st ADs) preparation of daily call sheets for actors and crew members. Ensuring that all cast and crew members' work conditions comply with the relevant local agreements and regulations.

Dallas, Texas, United States

• Played a pivotal role in delivering the E.D.G.E. experience.• Created a positive and memorable dining experience for guests, contributing to the overall successand reputation of The Capital Grille.• Guest Reception: Greeted and welcomed guests as they entered the restaurant, creating a positiveand inviting atmosphere.• Reservation Management: Handled reservation systems, confirmed reservations, and managed tableallocations efficiently to optimize seating capacity.• Seating Arrangements: Escorted guests to their assigned tables, taking into consideration specialrequests and preferences. Ensured an organized and aesthetically pleasing arrangement of tables.• Communication: Acted as a liaison between front-of-house and back-of-house staff, ensuring effectivecommunication and coordination to enhance overall service.• Problem Resolution: Addressed guest concerns or issues with professionalism and resolved thempromptly, ensuring a positive dining experience.• Menu Knowledge: Had a comprehensive understanding of the restaurant's menu, including dailyspecials, and provided recommendations based on guest preferences.• Upselling: Promoted additional services, such as wine pairings or desserts, to enhance the overalldining experience and contribute to revenue generation.• Training Staff: Trained and supervised host/hostess staff to ensure they followed proper proceduresand provided excellent service.• Problem Prevention: Anticipated potential issues and addressed them proactively to preventdisruptions in service.• VIP Handling: Provided special attention and service to VIP guests, ensuring their needs and preferenceswere met to enhance their experience.• Coordinating Events: Managed the logistics of private events and functions, including coordinatingwith the kitchen, serving staff, and event planners.

United States

• Conceptualized and produced engaging and visually appealing content for the luxury fashion store, aligning with the brand's aesthetic and target audience.• Created compelling and on-brand copy for product descriptions, promotional materials, and marketing campaigns, enhancing the overall narrative of the luxury fashion offerings.• Developed and executed content strategies across various digital platforms, including the store's website, social media channels, and email campaigns, to drive brand awareness and customer engagement.• Collaborated with the marketing and design teams to ensure a cohesive and integrated approach to content creation, maintaining consistency in tone, style, and visual elements.• Conducted thorough research on industry trends, competitor activities, and customer preferences to inform content creation and maintain relevance in the luxury fashion market.• Produced high-quality multimedia content, including photos and videos, showcasing the luxury products in an aspirational and desirable manner.• Managed and maintained the content calendar, ensuring timely and relevant content releases in alignment with product launches, events, and seasonal promotions.• Engaged with the online community through social media interactions, responding to comments, messages, and inquiries to foster a strong and positive brand image.• Analyzed performance metrics and user feedback to refine content strategies, optimize engagement, and drive conversions.• Stayed abreast of emerging trends in luxury fashion, content creation, and digital marketing to continuously innovate and elevate the store's online presence.

Atlanta, Georgia, United States

• Created, edited, and maintained video - both live streaming and archived - primarily for the CBS Radio webmag. • Edited video and motion graphics in Adobe Premiere and Adobe After Effects. Created, edited, and maintained news and opinion content primarily for the CBS Radio music websites and also for local news and sports websites when needed. • Worked with Program Directors and Webmasters to develop a strategic plan to achieve web traffic goals. • Implemented and executed programming web initiatives. • Regularly reviewed market trends and innovations for new ideas, and opportunities. • Worked on post-production projects for CBS Radio and cross-functional platforms. • Edited a variety of short and long- form projects including digital broadcast and VOD programming. • Created animated graphics for use in advertising, sizzle reels, post-produced and live programming. Assisted in the development of new programming concepts.

Atlanta, Georgia

WebmagPrimary Roles: Editing Footage For CBS Corporate Clients

Augusta, Ga

Producing PSA's for station, Assisting station in Promotion of Mayfest.

Diploma, Tv / Radio Broadcasting

Bachelor Of Arts - Ba, Mass Communication/Media Studies