Developed strategic partnership plan, with unique business model, to create revenue in an under serviced market segment in Asia.

Created strategic alliances to support national English language assessment strategy: -Built alliances with world’s leading software and computer chip manufacturers to drive thought leadership via co-branded publications & strategic, high profile marketing events. - Successfully integrated Pearson’s first 3rd party high-stakes test center into a leading university’s application for a grant from the Ministry of Education, Culture, Sports, Science & Technology (MEXT).- Systematically aligned Pearson products & services to the MEXT’s language framework and national assessment benchmarks to make Pearson global products and services relevant.- Developed partnership that rationalized the development cost of a novel tablet-based assessment reporting on MEXT standards.- Created national assessment bid to integrate Pearson’s proprietary automated scoring technology to support the Ministry’s national university entrance examination. - Grew assessment revenue by 300% at largest assessment account.

Grew revenue through the creation and implementation of learning solutions created from novel combinations and applications of Pearson products and services.

Sales and marketing responsibility for Asia, covering: China, Korea, H.K., Taiwan, Japan, Philippines, Malaysia, Thailand, Vietnam, Laos, Indonesia and Cambodia. Revenue base of US$ 114 million.

Developed and implemented ELT sales and marketing strategy for country and regional marketing plans. Led local country businesses in support of ELT revenue goals. Created standardized market audit to define and quantify business opportunities and strategy.

Created standardized product sales training kits to support key product launches across Asia. Built sales training network to deliver local language standardized training for Asia sales teams to support revenue objectives.

Re-defined team structure and guided ELT team in sales and marketing strategy creation. Grew customer database by 400%. Implemented ‘Key Title’ marketing strategy and tactical plan to drive 25% growth of import sales.

Managed two multi-national sales teams responsible for US$ 15 million revenue. Established highly personalized training program, and instituted clear performance evaluation targets for sales & marketing teams.

Created new distribution channel with novel pricing & packaging to achieve 150% of sales target, contributing 10% to total country revenue. Led integration of Prentice Hall into Pearson following acquisition.