Ty Patton Email & Phone Number

Des Moines, Iowa Area

• Athletic department chief communications officer, spokesperson and strategist.• Named the organization’s 2018-19 Leader of the Year.• Lead a staff of full-time employees, student interns and contracted staff.• Member of the organization’s leadership team, regularly collaborating to forge communications strategies to align with the organization’s mission and brand.• Provide senior leadership with communications guidance, strategies, talking points, speech writing and editorial content to key stakeholders.• Oversee and coordinate all internal and external communications efforts, including website content, media releases, fundraising communications, printed collateral and social media content/strategy.• Developed departmental social media strategies for more than 25 social media accounts and created 24 percent growth in impressions during the 2018 calendar year along with a 19.8 percent increase in engagement and a 19.1 percent surge in conversions. • Schedule and budget the staffing of more than 150 local events per year and more than 300 total annual events. Additionally, craft and execute the coverage needs of those events using earned media, online features and exhaustive social media outreach. These efforts created 1,866 individual editorial pieces for the departmental website and the cultivation of more than 400 individual biographies. • The website’s content strategy created growth in pageviews of 22.5 percent during the 2018 calendar year along with nearly 10 percent increases in visitors and total sessions. • Coordinate press conference and media availability as needed while continually cultivating relationships with local, regional and national media to generate coverage and grow the organization and its brand. Respond to and facilitate all media inquiries while aggressively pitching stories that highlight the organization’s success.• Directed three website redesigns and relaunches.

Des Moines, Iowa

• Chief communications strategist and media contact for the Drake Relays, an annual week-long event that features more than 40,000 fans and 5,000 athletes competing in an iconic 110-year-old track and field competition.• Execute a year-long communications strategy to drive ticket sales and awareness surrounding the event and participants.• Craft social media policy and strategy that annually produces more than 2.5 million impressions and 120,000 engagements in the month of April alone.• Oversee all media operations for nearly 300 credentialed media from across the world and coordinate credential and media workroom operations. Recruit and train staff to facilitate more than 500 media requests over three-days of in-stadium competition. • Design, paginate and collaborate with the contracted printer to produce the 140-page program in less than three days.

• Media coordinator for one of the world’s largest sporting events that encompassed nearly a year of preparation and planning to host eight men’s basketball teams and almost 400 members of the media at Wells Fargo Arena in Des Moines. • Oversaw all components of the media operations including facility planning, staffing, credentialing, budgeting and media requests per NCAA and local organizing committee guidelines. • Recruited, trained and led a volunteer staff of more than 60 to facilitate all media operations.• Worked collaboratively with NCAA staff and community leaders to build upon Des Moines’ legacy as a vibrant host city.

Tuscaloosa, Alabama Area

• Served as the primary media and communications contact for the University of Alabama men’s basketball and track and field programs. Directly responsible for all communications and media relations duties pertaining to the programs.• Assisted with the publicity and promotion for all other athletic teams including multiple national championship seasons with the football program and staff.• Worked with national, regional and local media daily to develop and cultivate relationships that aid in delivering the program’s message to the broadest possible audience.• Recruited and led a student-internship program that served more than 15 students annually.• Assisted in the department’s social media restructuring and branding, which included administering the most extensive collegiate Twitter account in the nation.

• Was the primary contact for Appalachian State’s men’s basketball team and four other athletic teams as well as assisting with the publicity efforts for the FCS national championship football program.• Coordinated the administration and facilitation of national media requests following the football team’s upset win at Michigan in 2007.• Promoted to associate director after one year and added the responsibility of being the department’s primary graphic designer and publications coordinator.• In the capacity of publications coordinator, oversaw the design, layout, editing and printing of all departmental materials, including, but not limited to, media guide covers, posters, schedule cards, brochures, billboards, print advertisements and fund-raising materials. This role included serving as the department liaison with the department’s third-party printer while directing the bidding process for those publications.

Erie, Pennsylvania Area

• Assisted with the promotion of all 23 NCAA Division II sports and two Division I sports. • Directed the athletic department’s move to its first athletics website.• Coordinated a student-assistant staff of eight individuals.• Redesigned all departmental record books and printed collateral materials.

Master Of Business Administration - Mba, Executive Development

Bachelor Of Science (Bs), Broadcast Journalism

Activities and Societies: Student Assistant - Sports Information 2003 Kent State Student Employee of the Year Student Television Productions

Civil Engineering

Activities and Societies: University Honors Scholar