Tom Yang Email & Phone Number

▪ Produced engaging vlog for TikTok and The Red, utilizing video filming and editing skills to create visually appealing content▪ Developed and implemented a video content strategy that increased engagement with viewers by 50% across TikTok, and The Red▪ Monitored and tracked the app's creator content feature to analyze data on user behavior; insights informed content strategy and boosted audience by more than 1000% in 4 months▪ Achieved impressive results, generating 10 million+ views, 350k+ likes, and 30k+ followers in less than 5 months and ranked in the top 1% of content creators in the vlog categories on both platforms

Urbana, Illinois, United States

▪ Responsible for 10+ events at UIUC for International Chinese students. Helped hold on-campus activities including ‘The Voice of UIUC’, ‘If You Are the One’, basketball games, etc.▪ Planned, prepared and implemented on-campus activities such as fellowship, Chinese and Western Cross-cultural Communication.▪ Assisted in managing Wechat and Instagram public accounts and pushed advertorials regularly.

Chongqing, China

▪ Collaborated with a team of four to launch the new model, CS75 automobile by planning, promoting, executing, and tracking project processes resulting in an increase in sales by 22%▪ Improved competitive, marketing, and consumer analysis; brainstormed with the team to explore innovative marketing solutions for the Chang'an CS75 model launch▪ Discovered new insights by analyzing customer psychology and behavior through the data to provide information for the decision-makers

Chengdu, Sichuan, China

▪ Facilitated project preparation and followed up on the implementation, including drafting proposals, visiting client companies, and exploring client needs▪ Wrote copy and the storyboard scripts for video shooting advertising campaign; communicated with customers about the project progress and milestone▪ Managed social media operations for Weibo, Tiktok, and WeChat; created original content and brainstormed with five people team ensuring the growth of the followers of these platforms

Master'S Degree, Integrated Marketing

Bachelor'S Degree, Advertising