I pride myself on being a self-motivated and results-oriented individual with exceptional analytical and problem-solving capabilities.I have garnered remarkable achievements in my content creation efforts. I have generated 10 million+ views, received 350k+ likes, and gained a substantial following of 29K+ on social media platforms. This performance has placed me in the top 1% of content creators in the vlog categories on both platforms within a remarkably short period of five months.In my various roles, I have demonstrated expertise in compiling research, developing brand identities, creating effective marketing strategies, and executing successful social media campaigns across multiple platforms. Additionally, I have actively contributed to website design projects and utilized both qualitative and quantitative approaches to analyze consumer data, enabling me to better understand and engage with my target audience.My academic background in advertising and integrated marketing has equipped me with valuable skills in marketing analytics, brand planning, and content creation. I possess a strong proficiency in data analysis, keyword research, SEO strategy, and social media operations. My technical expertise includes working with software like Excel and Google Analytics, as well as video editing tools such as CapCut, TikTok, and The Red.
Tiktok And The Red
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Content CreatorTiktok And The Red Sep 2022 - Present▪ Produced engaging vlog for TikTok and The Red, utilizing video filming and editing skills to create visually appealing content▪ Developed and implemented a video content strategy that increased engagement with viewers by 50% across TikTok, and The Red▪ Monitored and tracked the app's creator content feature to analyze data on user behavior; insights informed content strategy and boosted audience by more than 1000% in 4 months▪ Achieved impressive results, generating 10 million+ views, 350k+ likes, and 30k+ followers in less than 5 months and ranked in the top 1% of content creators in the vlog categories on both platforms
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Senior ExecutiveUiuc Chinese Students And Scholars Association Aug 2018 - Aug 2021Urbana, Illinois, United States▪ Responsible for 10+ events at UIUC for International Chinese students. Helped hold on-campus activities including ‘The Voice of UIUC’, ‘If You Are the One’, basketball games, etc.▪ Planned, prepared and implemented on-campus activities such as fellowship, Chinese and Western Cross-cultural Communication.▪ Assisted in managing Wechat and Instagram public accounts and pushed advertorials regularly. -
Brand Marketing InternChongqing Langbu Brand Planning Co., Ltd. Jan 2021 - May 2021Chongqing, China▪ Collaborated with a team of four to launch the new model, CS75 automobile by planning, promoting, executing, and tracking project processes resulting in an increase in sales by 22%▪ Improved competitive, marketing, and consumer analysis; brainstormed with the team to explore innovative marketing solutions for the Chang'an CS75 model launch▪ Discovered new insights by analyzing customer psychology and behavior through the data to provide information for the decision-makers -
Account ExecutiveOceanic Drive Pictures Apr 2020 - Aug 2020Chengdu, Sichuan, China▪ Facilitated project preparation and followed up on the implementation, including drafting proposals, visiting client companies, and exploring client needs▪ Wrote copy and the storyboard scripts for video shooting advertising campaign; communicated with customers about the project progress and milestone▪ Managed social media operations for Weibo, Tiktok, and WeChat; created original content and brainstormed with five people team ensuring the growth of the followers of these platforms
Tom Yang Education Details
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Integrated Marketing -
Advertising
Frequently Asked Questions about Tom Yang
What company does Tom Yang work for?
Tom Yang works for Tiktok And The Red
What is Tom Yang's role at the current company?
Tom Yang's current role is MS Integrated Marketing - NYU | Content Creator | Digital Marketing.
What schools did Tom Yang attend?
Tom Yang attended New York University, University Of Illinois Urbana-Champaign.
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