• Set up and managed Google Ads and Google Analytics to optimise Ads effectiveness and analyse the target audience, resulting in 39 Conversions including 27 potential signups with 6 real signups, and 200 clicks within one month.• Gave data-driven suggestions to marketing manager to develop optimised marketing strategies.• Administration works, including organising meetings and communicating with the tech team about the website and App design.• Worked closely with team members on content and blog marketing by identifying keywords and themes to increase organic traffic.

- Consultancy group project during semester two at King's College London.- Formulated social media strategies- Created social media content calendar- Conducted extensive market research- Recommendations on Nudj’s existing social media presence- Suggestions on adopting influencer Marketing and potential brand partnerships

- Consultancy group project during semester one at King's College London.- Developing a diagnostic report for Mercato Metropolitano from the perspective of Digital Marketing Strategy, Digital Consumer Behaviour, Digital Marketing communication and Research in Marketing.- Digital Marketing Strategy: Identified key digital touchpoints that activated Customer engagement in sustainability and community initiatives of Mercato Metropolitano and examined value proposition and benchmarks of sustainability and Community engagement to position Mercato Metropolitano among its competitors.- Digital Consumer Behaviour: Analysed attitudes and behaviour of existing and potential customers towards sustainability and community engagement. Developed customer profiles commercially.- Digital Marketing Communications: Developed a campaign to deliver the message about sustainability and community engagement to customers. Evaluated potential risks and designed a PR crisis management plan.- Research in Marketing: Understood potential customers’ acknowledge and awareness of Mercato Metropolitano through quantitative (Questionnaire) and qualitative (Interview) methods, conducted with IBM SPSS statistics. Identified the gap between the firm and customers’ perception of sustainability and community engagement initiatives.

I was working for the Debate team of the City University of Macau for 8 months in the position of Capital:• Monitored management system functions and executives and competed for performance levels.• Organised regular training for team members, applied training classroom, Applied and reported for off-campus events.• Maintained friendly relationships with other debate teams in the scale of universities within Macau.• When participating in the competition, conducted communication and organisation with the event organiser such as the University, Macau government and Student Association of the City University of Macau.

I was employed in the team for operating The 3rd Macau Winter Carnival(shorturl.at/bdikJ). Here is my experience and jobs• Maintained and built positive relationships with the Snow-making machine supplier and site construction workers.• Led steady and productive operations of the partial team members to create a better experience for customers in our Carnival.• Assisted in developing advertising and marketing strategies across social media platforms by, posting customer photos and hiring influencers on Facebook(shorturl.at/dhAOW), handing out posters, etc.• Allocated on-site supplies for the best customer experience such as presents, shoe covers, snow distribution and snow toys.• Helped in paperwork drafting for government report and fund application, with basic data collection and editing

• Supporting a Junior high school student and a senior high school student in their daily studying in school provides complementary knowledge for their better understanding of their curriculum.• Maintained in-depth knowledge of current and evolving curriculum to best meet exam and coursework requirements in Math.• Planned and delivered engaging tutorials covering key curricular practice with chemistry and physics theory.• Improved predicted grades within desired timeframes, building students' belief and self-assurance in the English curriculum.• Devised unique, engaging learning resources, effectively supporting core Chinese teachings.