Director Of Sales And Marketing
Toronto, Canada Area
Key Responsibilities:- Marketing strategy development and execution, re-evaluating and modifying past campaigns increasing their success rate- Created sales initiatives to generate registrations including lead flows, lead calling, re-vamped newsletters and email workflows - Social media management (Twitter, Facebook, Instagram, LinkedIn, Google My Business, Youtube) scheduling posts, increasing followers, engagement, CTR and conversions- Built relationships with sponsors, partners and influencers- Built PPC and social advertising campaigns to drive registrations- Re-built website onto HubSpot platform, creating lead flows, CTA's, landing pages and editing content to increase conversions- Managed sales and marketing systems- Active tracking of various campaigns, their successes and optimizing to lower customer acquisition- Organized, managed, and ran marketing events in communities around the GTA to build relationships and awareness with families- Efficient management of sales and marketing budgetsAchievements:- Organized, managed and ran True North's first Family Night with an attendance of over 150 people which included food, prizes from sponsors, games, and staff to increase awareness and registrations for camp- Re-built True North's Google PPC advertising campaigns and generated over $35,000 of net revenue- Filmed and edited True North's first staff training video- Awarded Counselor of the Week (during an understaffed week where I lent a hand coaching campers)- Built an email campaign that generated 122% increase in 5-star reviews on Google