Tyana Grayson Email & Phone Number

Creating ROI-driven marketing programs, partnerships, processes, strategies, and tools that provide support at scale for regional marketing and operations teams. Driving marketing performance and revenue for properties nationwide by developing innovative marketing solutions and leveraging best-in-class marketing techniques to maximize property performance.

Seattle, Washington

Overseeing marketing and communication efforts that promote awareness and usage of current marketing programs and products. In addition to promoting and educating the operations teams and our internal marketing team on current marketing programs, I am responsible for assisting with the launch and promotion of new marketing programs and products. The primary function of this role is to coordinate and execute efforts that increase the utilization of marketing services, as well as engage and provide a compelling value proposition for our audiences and stakeholders to ensure internal marketing goals are advanced.Developing and maintaining strong partnerships with key stakeholders, both internal operations teams and property ownership groups to aide in the adoption of products and offerings that will enhance their marketing performanceEvaluating current marketing efforts, both qualitative and quantitative, to prove value of marketing programsEstablishing and maintaining fluid lines of communications, internal advertising, promotions, contests to promote marketing to key stakeholdersCreating case studies for use in program promotionLeading pilots for new marketing programs/productsCreate content/collateral that leads to measurable understanding, action, and engagement in marketing effortsActively soliciting feedback from key stakeholders to understand needs, develop solutions and provide feedback for measurable improvement of current offerings and launch of new productsDefining the measurement process and building in metrics to facilitate ongoing review and measurement of the effectiveness of efforts

Portland, Oregon

Partnered with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for 40+ properties. Worked with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement. Provided guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed. Monitored project timelines and engage key stakeholder to ensure that projects are completed timely and according to quality standards. Served as the liaison between marketing, the property teams, and creative/digital suppliers.Assisted in the research of new business opportunities and develop marketing material. Tracked KPI s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements. Managed project budgets for assigned properties. Assisted with the creation, coordination, marketing of property events and activities.

North Dakota, Oregon, And California

Oversaw hundreds of multifamily units (e.g. mid-rise buildings, 100 to ~400-unit communities) in various markets across North Dakota, California, and Oregon.Coordinated, approved, and implemented all marketing and sales plans, reviewing metrics and providing insights through a data-driven approach.Oversaw teams at each property managed ensuring adequate return on investment of the asset and delivery of customer experience through excellent verbal and written communication.Ensured completion of all vendor activities (e.g. capital projects in excess of $500K, value-add improvements, flood mitigation, and more)Improved resident retention and satisfaction through high-quality customer service (diagnose/resolve pain points, host resident events), building rapport, streamlining property operations, and overall communication.Built rapport with residents through customer service and planning and executing monthly resident events.Managed the day-to-day operations of an assigned property including assessment and support of team members, daily activities, and resources of the properties to achieve established budgeted financial and operational goals.Interviewed, hired, and trained team members, and evaluated their performance on a semi-annual basis.Managed the client/owner relationship by meeting with investment groups, conducting property tours, providing updates on property performance, and responded to owner requests as needed.Compiled various accounting, financial, administrative, and marketing reports to adapt quickly to changing markets and respond to market trends.

Founding member of the San Diego Alumni Chapter. Served as the Event Coordinator for 2 yearsA Co-founder of Mu Sigma Consulting, a student pro-bono consulting group.

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Alpha Kappa Psi, American Marketing Association

Communications, Finance

Study Aboard program through San Diego Sate University