Tyas Mahanani

Tyas Mahanani Email and Phone Number

Qualitative Research Director at Research Activate. @ Research Activate
Tyas Mahanani's Location
Jakarta Metropolitan Area, Indonesia
Tyas Mahanani's Contact Details

Tyas Mahanani personal email

About Tyas Mahanani

I am a graduate in psychology. I have over 12 years of experience across various qualitative research projects in various roles viz; executive, manager of my own business and most recently as a leader & manager in a reputed market research agency.Being worked in agencies (both global & local) and as an entrepreneur researcher, I have had exposure to diverse work cultures and stakeholder management. I am a good observer & listener with ability to think in various directions. I have high tolerance for ambiguity and believe in planning & meticulous execution while course correcting in line with changes as required. The ever-changing category scenarios and evolving consumer behavior / needs keep me motivated for finding ways in which it would benefit business.

Tyas Mahanani's Current Company Details
Research Activate

Research Activate

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Qualitative Research Director at Research Activate.
Tyas Mahanani Work Experience Details
  • Research Activate
    Qualitative Research Director
    Research Activate Jun 2018 - Present
    Greater Jakarta Area, Indonesia
  • Kantar Millward Brown
    Account Director Qualitative
    Kantar Millward Brown May 2017 - Apr 2018
    Greater Jakarta Area, Indonesia
  • Firefly Millward Brown
    Associate Account Director
    Firefly Millward Brown Jan 2016 - Apr 2017
    Greater Jakarta Area, Indonesia
    Overall responsibility to develop & lead various client account teams & ensure meaningful impact on client’s business via facilitating answers to client business / consumer questions. Also in lead of developing agency imprint across existing & new clients. Key clients include; Nestle, Indofood, Tempo, BAT, PMI, Beiersdorf, Combiphar. Detailed responsibilities include: Consultancy and client management: Apply knowledge of the client business in all interactions with clients. Deliver… Show more Overall responsibility to develop & lead various client account teams & ensure meaningful impact on client’s business via facilitating answers to client business / consumer questions. Also in lead of developing agency imprint across existing & new clients. Key clients include; Nestle, Indofood, Tempo, BAT, PMI, Beiersdorf, Combiphar. Detailed responsibilities include: Consultancy and client management: Apply knowledge of the client business in all interactions with clients. Deliver effective advice to the client considering commercial implications & realities. Strategy: Responsible for working with the cross functional teams (in agency & clients) to develop solutions that are grounded in data & insights. Business Development and Financial Management: Responsible for building strong client relationships, iden-tifying opportunities to grow existing client business profitability. Also responsible to monitor project profitability & understand opportunities to maximize financial performance for future projects. Actively involved in seeking new business opportunities.People management and Training: Currently handling a team of 4 direct reports to assist in client project man-agement. Responsible for on-the-job coaching & development of these researchers in order to maximize individual and team performance. Show less
  • Qualitative Marketing Research
    Moderator, Facilitator & Analyst
    Qualitative Marketing Research Nov 2009 - Dec 2015
    Research:Activate
    Developing research proposal to address clients needs for qualitative research. Creating discussion & interview guides based on client brief and research objectivesConducting qualitative fieldwork FGD, IDI moderation, Workshops, Ethnography, Home immersions, Eye-tracking shopper studies.Client de-brief and report analysis (together with research company’s project managers or independently for end-clients) Deliver final report presentation (together with research company’s… Show more Developing research proposal to address clients needs for qualitative research. Creating discussion & interview guides based on client brief and research objectivesConducting qualitative fieldwork FGD, IDI moderation, Workshops, Ethnography, Home immersions, Eye-tracking shopper studies.Client de-brief and report analysis (together with research company’s project managers or independently for end-clients) Deliver final report presentation (together with research company’s project managers or directly to end clients) Show less
  • Tns Indonesia
    Associate Research Manager
    Tns Indonesia Sep 2006 - Nov 2008
    Greater Jakarta Area, Indonesia
    Detailed responsibilities include:Working directly with research director on cross functional projects including quantitative & qualitative research needs. I was responsible for developing research proposals, project management and moderation, report preparation and report presentation.Managed, trained and developed 3 research executives for group moderation and project management.• Key Clients : Citibank, Bank Danamon, Nissan motors, Samsung Korea, LG, Beiersdorf, Wyeth, Garuda… Show more Detailed responsibilities include:Working directly with research director on cross functional projects including quantitative & qualitative research needs. I was responsible for developing research proposals, project management and moderation, report preparation and report presentation.Managed, trained and developed 3 research executives for group moderation and project management.• Key Clients : Citibank, Bank Danamon, Nissan motors, Samsung Korea, LG, Beiersdorf, Wyeth, Garuda Food, Unilever, Nestle, Danone Dairy, Johnson & Johnson, Reckitt-Benckiser Show less
  • Deka Marketing Research
    Senior Research Executive
    Deka Marketing Research Apr 2003 - Sep 2006
    Detailed responsibilities include:Prepared qualitative marketing research project proposalsConducted qualitative marketing research set up and preparation: including screener and questionnairesConducted field briefing & respondents recruitment processPrepared guidelines and moderated using various qualitative research method e.g. Standard Focus Group Discus-sion, Extended Group Discussion, In-depth Interview, Situational Interview and mystery shopper. Developed report… Show more Detailed responsibilities include:Prepared qualitative marketing research project proposalsConducted qualitative marketing research set up and preparation: including screener and questionnairesConducted field briefing & respondents recruitment processPrepared guidelines and moderated using various qualitative research method e.g. Standard Focus Group Discus-sion, Extended Group Discussion, In-depth Interview, Situational Interview and mystery shopper. Developed report analysis and presentation under supervision of a research director Show less

Tyas Mahanani Skills

Qualitative Market Research Ethnography Focus Groups Fmcg Automotive Qualitative Research Consumer Behaviour Analysis Advertising Research Quantitative Research Primary Research Market Analysis Customer Insight Marketing Research Segmentation Brand Equity Competitive Intelligence Consumer Insight

Tyas Mahanani Education Details

Frequently Asked Questions about Tyas Mahanani

What company does Tyas Mahanani work for?

Tyas Mahanani works for Research Activate

What is Tyas Mahanani's role at the current company?

Tyas Mahanani's current role is Qualitative Research Director at Research Activate..

What is Tyas Mahanani's email address?

Tyas Mahanani's email address is ty****@****ail.com

What schools did Tyas Mahanani attend?

Tyas Mahanani attended University Of Indonesia.

What are some of Tyas Mahanani's interests?

Tyas Mahanani has interest in Marketing Strategies, Psychology, Science And Technology, Religion And Culture, Gadget And Technology.

What skills is Tyas Mahanani known for?

Tyas Mahanani has skills like Qualitative Market Research, Ethnography, Focus Groups, Fmcg, Automotive, Qualitative Research, Consumer Behaviour, Analysis, Advertising Research, Quantitative Research, Primary Research, Market Analysis.

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