Tyas Mahanani Email and Phone Number
Tyas Mahanani personal email
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I am a graduate in psychology. I have over 12 years of experience across various qualitative research projects in various roles viz; executive, manager of my own business and most recently as a leader & manager in a reputed market research agency.Being worked in agencies (both global & local) and as an entrepreneur researcher, I have had exposure to diverse work cultures and stakeholder management. I am a good observer & listener with ability to think in various directions. I have high tolerance for ambiguity and believe in planning & meticulous execution while course correcting in line with changes as required. The ever-changing category scenarios and evolving consumer behavior / needs keep me motivated for finding ways in which it would benefit business.
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Qualitative Research DirectorResearch Activate Jun 2018 - PresentGreater Jakarta Area, Indonesia -
Account Director QualitativeKantar Millward Brown May 2017 - Apr 2018Greater Jakarta Area, Indonesia -
Associate Account DirectorFirefly Millward Brown Jan 2016 - Apr 2017Greater Jakarta Area, IndonesiaOverall responsibility to develop & lead various client account teams & ensure meaningful impact on client’s business via facilitating answers to client business / consumer questions. Also in lead of developing agency imprint across existing & new clients. Key clients include; Nestle, Indofood, Tempo, BAT, PMI, Beiersdorf, Combiphar. Detailed responsibilities include: Consultancy and client management: Apply knowledge of the client business in all interactions with clients. Deliver… Show more Overall responsibility to develop & lead various client account teams & ensure meaningful impact on client’s business via facilitating answers to client business / consumer questions. Also in lead of developing agency imprint across existing & new clients. Key clients include; Nestle, Indofood, Tempo, BAT, PMI, Beiersdorf, Combiphar. Detailed responsibilities include: Consultancy and client management: Apply knowledge of the client business in all interactions with clients. Deliver effective advice to the client considering commercial implications & realities. Strategy: Responsible for working with the cross functional teams (in agency & clients) to develop solutions that are grounded in data & insights. Business Development and Financial Management: Responsible for building strong client relationships, iden-tifying opportunities to grow existing client business profitability. Also responsible to monitor project profitability & understand opportunities to maximize financial performance for future projects. Actively involved in seeking new business opportunities.People management and Training: Currently handling a team of 4 direct reports to assist in client project man-agement. Responsible for on-the-job coaching & development of these researchers in order to maximize individual and team performance. Show less -
Moderator, Facilitator & AnalystQualitative Marketing Research Nov 2009 - Dec 2015Research:ActivateDeveloping research proposal to address clients needs for qualitative research. Creating discussion & interview guides based on client brief and research objectivesConducting qualitative fieldwork FGD, IDI moderation, Workshops, Ethnography, Home immersions, Eye-tracking shopper studies.Client de-brief and report analysis (together with research company’s project managers or independently for end-clients) Deliver final report presentation (together with research company’s… Show more Developing research proposal to address clients needs for qualitative research. Creating discussion & interview guides based on client brief and research objectivesConducting qualitative fieldwork FGD, IDI moderation, Workshops, Ethnography, Home immersions, Eye-tracking shopper studies.Client de-brief and report analysis (together with research company’s project managers or independently for end-clients) Deliver final report presentation (together with research company’s project managers or directly to end clients) Show less -
Associate Research ManagerTns Indonesia Sep 2006 - Nov 2008Greater Jakarta Area, IndonesiaDetailed responsibilities include:Working directly with research director on cross functional projects including quantitative & qualitative research needs. I was responsible for developing research proposals, project management and moderation, report preparation and report presentation.Managed, trained and developed 3 research executives for group moderation and project management.• Key Clients : Citibank, Bank Danamon, Nissan motors, Samsung Korea, LG, Beiersdorf, Wyeth, Garuda… Show more Detailed responsibilities include:Working directly with research director on cross functional projects including quantitative & qualitative research needs. I was responsible for developing research proposals, project management and moderation, report preparation and report presentation.Managed, trained and developed 3 research executives for group moderation and project management.• Key Clients : Citibank, Bank Danamon, Nissan motors, Samsung Korea, LG, Beiersdorf, Wyeth, Garuda Food, Unilever, Nestle, Danone Dairy, Johnson & Johnson, Reckitt-Benckiser Show less -
Senior Research ExecutiveDeka Marketing Research Apr 2003 - Sep 2006Detailed responsibilities include:Prepared qualitative marketing research project proposalsConducted qualitative marketing research set up and preparation: including screener and questionnairesConducted field briefing & respondents recruitment processPrepared guidelines and moderated using various qualitative research method e.g. Standard Focus Group Discus-sion, Extended Group Discussion, In-depth Interview, Situational Interview and mystery shopper. Developed report… Show more Detailed responsibilities include:Prepared qualitative marketing research project proposalsConducted qualitative marketing research set up and preparation: including screener and questionnairesConducted field briefing & respondents recruitment processPrepared guidelines and moderated using various qualitative research method e.g. Standard Focus Group Discus-sion, Extended Group Discussion, In-depth Interview, Situational Interview and mystery shopper. Developed report analysis and presentation under supervision of a research director Show less
Tyas Mahanani Skills
Tyas Mahanani Education Details
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Psychology
Frequently Asked Questions about Tyas Mahanani
What company does Tyas Mahanani work for?
Tyas Mahanani works for Research Activate
What is Tyas Mahanani's role at the current company?
Tyas Mahanani's current role is Qualitative Research Director at Research Activate..
What is Tyas Mahanani's email address?
Tyas Mahanani's email address is ty****@****ail.com
What schools did Tyas Mahanani attend?
Tyas Mahanani attended University Of Indonesia.
What are some of Tyas Mahanani's interests?
Tyas Mahanani has interest in Marketing Strategies, Psychology, Science And Technology, Religion And Culture, Gadget And Technology.
What skills is Tyas Mahanani known for?
Tyas Mahanani has skills like Qualitative Market Research, Ethnography, Focus Groups, Fmcg, Automotive, Qualitative Research, Consumer Behaviour, Analysis, Advertising Research, Quantitative Research, Primary Research, Market Analysis.
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Prakerti Tyas Mahanani
Sragen -
Briantika Tyas Mahanani
Internship Imun 2021 (International Model United Nations) | Pejuang Muda At Ministry Of Social Services, Republic Of Indonesia (Kemensos Ri) | Physics Student At Diponegoro UniversityJakarta, Indonesia -
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