Tycho Korbee Email & Phone Number

Amsterdam, Nh, Nl

Utrecht, Netherlands

Responsible for exploring commercial potential and business models in existing and emerging markets, developing the sales strategy for distributors, agents and key accounts.Managing our distributors in Australia/ New Zealand, India and our agent in China. Together we focus on the growth potential of the market. Increasing our online sales is very important.Phaidon is headquartered in London. I am stationed in The Netherlands and work remote.

Utrecht Area, Netherlands

Responsible for exploring commercial potential and business models in emerging markets, developing the sales strategy for key accounts, setting up events and partnerships, sales promotions and development of trade marketing initiatives.During my first 14 months at Phaidon I concentrated on sales and market development in The Netherlands, Belgium, Scandinavia & The Baltics. I succeeded to grow the business significantly, strengthen existing and building new relationships. In Stockholm we organized a big event at Fotografiska. This was an important starting point for closer cooperation with the museum.On July 1, 2014 I handed over responsibility for Scandinavia and the Baltics. I became responsible for Central Europe, Eastern Europe, Middle East, Turkey and Russia. In these markets I managed to grow the business. For example, we we have intensified the relationship with the main Russian distributor and started doing business with the main bookstore chain in Turkey. In the Netherlands we have changed distributors. This has resulted in better access to the (online) market. We started organizing events with partners such as Rijks Restaurant, TED (talks) and the John Adams Institute. This resulted in good PR and an increase in book sales.Since 2017, India has also come under my responsibility. Here we have optimized the cooperation with the existing distributor.Japan and South Korea were added in 2019. Several major deals were important for revenue growth. In addition, the retail network has been expanded.

Houten

Setting up major marketing campaigns for authors and brands like Prisma dictionaries – cooperation with the successful Dutch hip-hop group 'De Jeugd van Tegenwoordig', Angry Birds - together with brand partners, Rough Guides (Dutch editions) - go-to-market plan and Capitool Reisgidsen (DK Eyewitness Travel Guides).Entering partnerships with companies such as Hellema (producer of cookies), Bruynzeel (producer of writing, drawing and painting products), Edet (producer of toilet paper and facial tissues) and De Efteling (amusement park).Setting up trade marketing strategies and campaigns for retail (bookstores and department stores).Development of shop-in-shops for various brands in retail, for example with AKO bookstores Schiphol Airport and Bol.com (one of the largest online retailers in The Netherlands).Rebranding and re-designing the sales catalogue together with an advertising agency.Organizing (business) events.

Setting up a business event for affiliate partners (Veronica television, radio and magazine) – Freelance

Preparing the company’s participation in MIP-TV, an international television trade fair in Cannes, France, and the Rose d'Or international television trade fair in Lucerne, Switzerland. I was also involved in development of new television formats. – Freelance

Master, Economie/ Arts Policy Management

Bachelor, Commercial Economics