Founder
Current
Corefire
Greater Memphis Area
In 1986, I volunteered for the first time at an urban gymnasium. The rule was that you could only enter the gym upon hearing a lesson. This way of using activity to motivate other important learnings technically worked, but I mostly witnessed begrudging participation and boredom. I kept volunteering, but concurrently I created an entertainment-themed half-time show that I performed at NBA arenas, theme parks, and more (300 cities / 23 countries). Audiences were engaged, invigorated… Show more In 1986, I volunteered for the first time at an urban gymnasium. The rule was that you could only enter the gym upon hearing a lesson. This way of using activity to motivate other important learnings technically worked, but I mostly witnessed begrudging participation and boredom. I kept volunteering, but concurrently I created an entertainment-themed half-time show that I performed at NBA arenas, theme parks, and more (300 cities / 23 countries). Audiences were engaged, invigorated, excited. One day it hit me -- what if I could bring the potent magic of entertainment from our theme park shows (Sea World for 3 yrs.) to the motivational techniques of the gym? What if I could do so in a way that made lessons intriguing and exciting? CoreFire was born in 1995. Those youth strategies of 30 years ago? Many of them are still used today. They work for some, but aren't scalable in the way we desperately need. In a time of digital connectedness, mobile phones, and endless data, we need new approaches, new ideas, and new tools. CoreFire is poised to be that new, modern solution. Show less