Ty Cody Email and Phone Number
With over a decade in growth and performance marketing, I've navigated the crossroads of analytics, innovation, and strategy. Throughout my journey in the industry, I've worn most of the hats to maximize marketing efficacy. Proficient in overseeing the entire customer lifecycle, from acquisition and onboarding to retention and advocacy. I've led a team of media buyers, confidently managing daily ad budgets up to $50,000, ensuring optimal allocation, optimization, and performance.My profound passion for post-production, photography, and drone cinematography lends another layer to my expertise, seamlessly blending the realms of visual storytelling with data interpretation. My love for the creative fields is deeply rooted in drone data acquisition, where I've specialized in mapping landscapes and structures through point clouds and creating intricate 3D models for various applications. Harnessing these skills, I successfully supercharged a subscription-based financial service to achieve a 5-figure MRR. This same drive propelled me to take calculated risks in the financial arena, as evidenced by a live cryptocurrency day-trading challenge in which I transformed a $5k investment into a remarkable $50k within six weeks.Furthermore, I've spearheaded a performance marketing agency, initiated with a mere $5k seed, towards a commendable seven-figure revenue mark in just two years. Each venture stands as a testament to my holistic approach, seamlessly integrating cutting-edge digital campaigns with time-tested business acumen. Along the way, I've cultivated relationships with industry leaders, always valuing the importance of collaboration for expanding networks and enriching customer engagement. This synthesis of analytical prowess, creative post-production flair, and entrepreneurial spirit continually motivates me to innovate and redefine boundaries in our dynamic marketplace.Areas of Expertise:User/Customer Acquisition & Subscriptions • Performance Marketing & Growth • Campaign Automation & Optimization • Conversion Rate Optimization (CRO) • Mobile Marketing & Churn Mitigation • Revenue/Profit Growth & Market Research • Data Analysis & A/B Testing • Funnel Optimization & Retention Marketing • Branding & SEO • Email Marketing • Product Marketing • Budget Management & Team Leadership • Strategic Planning & Project Management • Business Development & Partnerships • P&L Responsibility • Strategic Business Planning & Leadership • Global Marketing & Market Research/Intelligence.
Pilot Lens
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Founder And Chief Pilot (Faa Licensed)Pilot Lens Oct 2022 - PresentAustin, Texas Metropolitan AreaAt Pilot Lens, we leverage advanced drone technology to deliver unparalleled aerial imaging and mapping solutions. Our specialties include stunning cinematography, photography, and comprehensive mapping for construction, development and utility sectors. Through our high-quality, detailed, and interactive 3D maps, we are transforming project communication and understanding for our clients. We're bridging the gap between tech and industry needs, turning the ordinary into extraordinary, one flight… Show more At Pilot Lens, we leverage advanced drone technology to deliver unparalleled aerial imaging and mapping solutions. Our specialties include stunning cinematography, photography, and comprehensive mapping for construction, development and utility sectors. Through our high-quality, detailed, and interactive 3D maps, we are transforming project communication and understanding for our clients. We're bridging the gap between tech and industry needs, turning the ordinary into extraordinary, one flight at a time. Show less
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Growth And Trading EducatorVolatile Alpha Feb 2018 - PresentLos Angeles, California, United StatesVolatile Alpha is the dynamic nexus where enriching market education and vibrant community converge. Our methodical approach, dedicated to capitalizing on opportunities across global markets, presents a novel and robust way to generate wealth. We embrace volatility, turning it into an asset that propels financial growth. -
Head Of Growth & Performance Marketing, Customer AcquisitionCache Monies, Inc. Oct 2012 - Jul 2021Los Angeles, California, United StatesAt the helm of launching targeted campaigns, pioneering A/B testing methodologies, creating and optimizing high-converting landing pages, and expertly buying media to drive desired outcomes. Skillfully scaled to achieve significant 7-figure revenues by the age of 25. My role not only involved the development and management of efficient and scalable media buying strategies but also incorporated data-driven decision-making to ensure each campaign's effectiveness. These strategies were… Show more At the helm of launching targeted campaigns, pioneering A/B testing methodologies, creating and optimizing high-converting landing pages, and expertly buying media to drive desired outcomes. Skillfully scaled to achieve significant 7-figure revenues by the age of 25. My role not only involved the development and management of efficient and scalable media buying strategies but also incorporated data-driven decision-making to ensure each campaign's effectiveness. These strategies were pivotal in maximizing ROI for our clients, solidifying our agency's esteemed reputation in the industry. With a keen eye for detail and a relentless pursuit of excellence, I also delved into tracking and analytics, ensuring that every marketing dollar was accounted for and utilized to its maximum potential. I held a deep passion for harnessing the power of digital marketing to propel business success. To that end, I was also invested in researching emerging trends and platforms, ensuring that our agency was always at the forefront of innovation within the performance marketing sphere. Through continuous learning and development, I was committed to driving excellence and fostering innovation, ensuring that our clients always remained a step ahead in the ever-evolving digital landscape. Show less
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Director Of Paid Media & Senior Media BuyerGlobal Performance Commerce May 2017 - Nov 2017San Diego, California, United StatesAs the Senior Digital Media Buyer, I executed the planning, negotiation, and acquisition of digital ad spaces, ensuring each decision was strategically aligned to maximize marketing impact. In close collaboration with the CMO, I successfully crafted and executed in-depth media buying strategies, specifically tailored to resonate with our target audiences and overarching marketing objectives. Entrusted with managing 7 figure monthly advertising budgets, I meticulously monitored and… Show more As the Senior Digital Media Buyer, I executed the planning, negotiation, and acquisition of digital ad spaces, ensuring each decision was strategically aligned to maximize marketing impact. In close collaboration with the CMO, I successfully crafted and executed in-depth media buying strategies, specifically tailored to resonate with our target audiences and overarching marketing objectives. Entrusted with managing 7 figure monthly advertising budgets, I meticulously monitored and analyzed campaign performances, ensuring optimal efficiency and maximum return on investment. Under my leadership, a diverse team of media buyers flourished, benefiting from my guidance, expertise, and hands-on mentorship. I championed a culture of continuous learning, ensuring my team was always ahead of the curve, well-versed with the latest industry trends, tools, and technologies. My relationship-building acumen was evident in the solid partnerships I cultivated with media suppliers, consistently securing favorable terms and conditions for our campaigns. Transparent and articulate in my reporting, I consistently kept senior management aware of campaign results, and using data-driven insights to make strategic recommendations. Show less
Frequently Asked Questions about Ty Cody
What company does Ty Cody work for?
Ty Cody works for Pilot Lens
What is Ty Cody's role at the current company?
Ty Cody's current role is 12+ Years in Growth/Performance Marketing, Direct Response, User Acquisition, & CRO | Transformed $5k in Paid Media into Seven-Figure Revenues by Age 25 | Managed $50k/day Ad Budgets | Passions: Markets, Data & Drones..
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