My Code decodes the nuances of diversity and encodes a better ecosystem for consumers, publishers, creators, and brands. By simplifying the multicultural marketing landscape, it enables more profound, meaningful connections via media solutions, insights, and award-winning content. My Code’s advertising solutions are powered by its proprietary insights platform that allows marketers to connect with Hispanic, Black, AAPI, and LGBQT+ consumers.Media Solutions Manager along with the sales planner develops the Decks and builds narrative, messaging that ties everything together for Integrated Campaigns. Collaborates to build proposals that solve client objectives through visual storytelling. Partners with internal Account Management, Studio and Sales teams to conduct cross-functional kickoff calls/meetings and facilitate a clean handoff from concept and IO to the execution team.

The purpose of the Barbara Howell Park Conservancy is to safeguard and promote the legacy of Barbara Howell Park as a central, inclusive, and sustainable hub for community engagement and recreational activities, providing equitable and unrestricted access to the Urbana community and beyond. The organization is committed to preserving the rich cultural heritage of this historically Black neighborhood, fostering a culture of diversity, equity, and inclusion. Furthermore, the organization aims to offer high-quality recreational, cultural, and educational experiences, enriching the lives of residents and visitors. Through active community engagement, the organization advocates for continuous park improvement, honoring Barbara Howell’s legacy, and serving as a model for urban green space stewardship.

xoNecole, owned by media production company; Will Packer Media, creates original and branded content for social media and web audiences. As client services manager I have an active role in conceptualizing and producing branded content for clients including some highlights below:- ElevateHER Shop: 2.7M Reach, 100+ featured products, we created an immersive Black women owned shop-able marketplace on our O&O site to highlight Black women owned products. With editorial, video and social content promoting the xoNecole shop, this experience was truly a 360 cross platform and a unique celebration of Black women owned businesses. We offer clients display media ad space and custom content in support of the shop.- Beautiful Soul; 11.8M reach, custom content video series: we produced a 6 episode custom video series in partnership with Ulta Beauty to highlight priority SKUs and position Ulta Beauty at the forefront of beauty enthusiasts culture in the AA millennial market. - Made For Me; 650+ event attendees, two-city event tour; event series and branded podcast limited series. The Made For Me campaign was tailored to meet the marketing needs of two separate partners. Inclusive of an experiential event series for Toyota Corolla Cross and a limited edition podcast series for Tampax.

Owned by Will Packer Media, xoNecole is the leading lifestyle & empowerment platform for women of color, inspiring thousands of women to live their best lives through curated content, educational events and one-of-a-kind experiences. In addition, xoNecole provides career, relationship, beauty, travel, wellness and self-care articles that both entertains and informs readers, and gives them a safe space to let their voices be heard and their light shine.

Creative marketing studio for entrepreneurs and small businesses. We turn your followers into dollars.Services include:- Digital marketing strategy- Cross-platform promotion strategy- Social media and email marketing copywriting- Email marketing development- Facebook and Instagram ad management - Pitch deck copywriting- Event marketing

The Fearless Fund invests in women of color led businesses seeking pre-seed, seed level or series A financing. Our mission is to bridge the gap in venture capital funding for women of color founders building scalable, growth aggressive companies. Fearless Fund is built by women of color for women of color. Founding partners include: Arian Simone, Keshia Knight Pulliam, Ayana Parsons, Rodney Sampson, Sequoia Taylor and Tracy Gray.

Manage team of 4 on the Digital Marketing side of the house. Lead regular standing meetings and evaluated team performance.Implements marketing + digital content campaigns by assembling influencer partnerships + analyzing content themes preparing marketing + cross-promotion strategies, plans, and objectives; planning + organizing analytical recap reports; managing editorial calendarsTracks social analytics + click-through rates by analyzing and entering purchases, expense, unique site visits and new business data and creating KPIs for future campaignsGenerates marketing reports through social data analysisSupports production and editorial teams by providing social metrics, market, and content trends, forecasts, new product information; relaying customer services requests

Created social launch strategy for secondary brand garnering 50K Instagram followers in less than 6 monthsLed digital strategy for book launch resulting in 20K pre-orders within 2 monthsConceptualize email marketing strategy for 100K listserv and assign to graphic designerPlan content across 7 social platforms with average engagement increase of 10% per month

Create & Cultivate is an online community and offline event series for women seeking career and entrepreneurial advice and resources. The online community spans across all social media platforms with a digital following of more than 500 thousand and an email listserv of more than 100 thousand. The Create & Cultivate editorial site receives over 85 thousand unique visitors monthly. As the digital and editorial assistant I collaborated with the Senior Director of Digital Marketing and the Editor in Cheif on the following tasks:• Community management across Twitter, (90K followers) Facebook, (14K likes) private Facebook group, (15K members) Instagram, (420K followers) and LinkedIn (11K followers). • Event outreach for social media influencers across the country• Coordinate and edit guest blog posts for monthly editorial content• Organize editorial and social content calendars • Schedule syndicated social posts across Twitter, Facebook, and LinkedIn• Transcribe long-form interviews• Assist the Senior Director of Digital Marketing with recap reports for events and digital campaigns• Assist the Editor in Cheif with formatting and organizing blog content

Worked in a group of three to present strategic audience engagement strategies to ESPN's new, Undefeated Culture vertical. Offered strategies on increasing and retaining multicultural 18-24 year olds, traffic to the mobile website. Presented a photoshop mockup of the redesigned mobile landing page. Offered unique content strategies and a branded campaign. Our presentation won the competition and was selected to pitch to the ESPN team.

Write concept decks for creative pitches on branded campaigns Handle DSLR cameras, studio lighting fixtures + high-quality audio equipment at the in-house studioManage and train production assistantsConceptulize and execute influencer campaigns for branded content opportunities

Maya Washington is a multifaceted Actor, Creative Producer and YouTube Star. She is the Founder and CEO of House of Shameless, a production company based in Los Angeles creating and developing quality original programming for Millennials which include Tech Talk, Maya’s World and The Slumber Party.As a Social Media Coordinator for this growing viral youtube influencer, I wear many hats and utilize an array of my talents and skills. • Execute cross-platform digital media strategy for YouTube channel that averages three million views a month• Provide strategic digital recommendations through analysis of Twitter (48+K followers) Facebook (123K likes) and of YouTube (1M+ subs) channels • Community manage and schedule daily posts for company Instagram account• Manage ongoing company projects through Asana, Google Drive + Dropbox• Create copy for social media content, company pitch decks, and email newsletters for listserv of over 1600 subscribers

BLOC is an online professional network connecting diverse millennials to opportunities, powerful career advice, and each other. A social enterprise that connects the most underserved segments of Generation Jobless with opportunities that help them leverage their collective brilliance, a community that faces a 13% unemployment rate after graduation and the highest student loan burden of any racial group, BLOC will utilize technology to unite hidden talent with sustainable futures.• Pioneered a content series through a UGC social campaign• Recruited, trained and supervised interns to produce weekly video content• Audited YouTube channels for company acquisition

Blavity is a venture-funded technology and new media company. With 1M+ unique visitors monthly, we are the world’s largest and fastest-growing digital community for Black millennials. In addition to creating authentic, community-based content, Blavity partners with diverse content creators and brands to help them reach a wider audience, amplify their message, and fund their hustles. At Blavity, we seek to connect the world – and transform it.• Established twitter to communicate to attendees for annual conference• Distributed weekly email newsletters for a 3K+ listserv• Executed social media strategies for company Twitter Instagram profiles, driving 5% average engagement per post• Conducted virtual thought leaderships, educating young professionals on upcoming trends and best practices for digital and social through thought leadership workshops• Photographed headshots during annual conference for Black college students

Brown Girl With A Camera (BGWAC) is a photography and lifestyle brand geared to empower, connect, and celebrate women of color photographers. BGWAC serves as an underrepresented group within mainstream photography. This brand showcases what photography looks like when there are no limitations to who is behind the lens.As the first creative intern for Brown Girl With A Camera, I pitched to potential participants of our meet ups, experiences, exhibitions, and educational opportunities we host throughout the year, offered strategic social media suggestions and assisted on set of photoshoots.

88.1 is #1 college run radio station in the country. As Promotions Director Howell maintains the radio stations website as well as coordinates and organizes radio station appearances on and around campus. Howell is also a radio personality with an entertaining and inspirational weekly on-air shift.

Develop site maps of University Department website redesigns. Write, edit and pitch press releases to local and regional media outlets. Strategize and implement social media and experiential marketing campaign against social media bullying on campus. Write and edit student success stories for the website. Interview, edit, film and produce videos for University YouTube channels and campaigns. Assist with Media Relations and Press events on campus. Projects include production assistant for University Superbowl commercial, talent and assistant for University local commercial, Host of Yvette Nicole Brown discussion on race, Host of Lamman Rucker lecture on Black men in media and professional development.

Played a major role in the development phase of a Wordpress website for a leading technology innovation company and proofread high-level technical copy for the same site• Researched and developed theme ideas for a popular blog site for Cape Town’s top African restaurant• Researched and conceptualised the framework for a blog article for the same blog site• Produced logo scamps for a Western Cape social development educational initiative• Edited and stitched images in Photoshop for 360 degree virtual tours for the travel and tourismindustry• Attended and participated in a major campaign think tank for a top luxury retail brand

Howell held the position of creating web and graphic design projects for the business website. Created and managed marketing campaigns and strategies. Assisted with social media efforts, and executive support duties including sponsorships, and philanthropy. Howell also assisted in business development and market research.