Tye Degrange 📈 Email & Phone Number

Austin, Texas, US

• Manage and lead a team of performance marketing experts in Conversion Rate Optimization (CRO), Affiliate Partner Influencer Marketing, and Paid Marketing (Google, FB/IG, TikTok, Snap, Pinterest, Twitter, LinkedIn Ads)
• Launched and Managed Affiliate Programs for brands like Oculus, Portal from Facebook, Tempo, thredUP, ModCloth, and more
• Optimized Nextdoor Paid Marketing decreasing CAC by 70% in 45 days
• Launched Nextdoor EU Mobile Paid Marketing campaign
• Improved Singularity University CRO & A/B testing process
• Managed CRO (Conversion Rate Optimization) for SearchMetrics as part of their US-EU Growth team

Seattle, WA, US

• Managed a team of 3 with the plan to acquire 1M customers annually for Trade-In program leveraging display, paid social, search, affiliate, email, site merchandising, and push notifications.
• Recruited 6 new affiliate partners creating 240%+​ increase​ of reach to 30M+​.Improved customer targeting yielding a 25%​ reduction ​in display marketing CPA.
• Launched an affiliate commission increase test to coincide with E3 video game conference increasing customer count by 40% month over month.
• Collaborated with UX and Design to identify customer pain points yielding a 30% increase​ in trade-ins

Austin, Texas, US

• Launched Growth Marketing firm managing 18 experts and serving over 90 clients in 4 years. Clients backed by a16z, Google Ventures, Social Capital Partners, Goldman Sachs, and First Round Capital.
• Tripled​ Paid Search Sales for IfOnly.com within 1 ​month collaborating with the VP Marketing.
• Collaborate with ModCloth VP of Marketing to increase revenue by 14% YOY for ModCloth affiliate channel; Drove an incremental $1.15M through influencers and partnerships in 6 months prior to Walmart acquisition.
• Create a 58% reduction in CAC for Derive Systems (B2B automotive brand); Launch improved A/B testing strategy and increased relevance of keyword-ad group structure.
• Built B2B marketing strategy for Granular (SaaS acquired by DuPont), customer analytics reporting for Inogen (INGN), and a B2B GTM strategy and tactics for Apiary (SaaS acquired by Oracle).

San Antonio, Texas, US

• Launched marketing strategy with President & VP of Marketing
• Increased demand for Expressionery.com while decreasing Cost Per Order from $60 to $25
• Doubled organic traffic YOY via improved branding, partnerships, promotions, and social content
• Supported Direct Mail & Print campaigns in both prospecting and retention
• Directed budget of $7M in 2013 & $10M in 2014, launched company’s first ever programmatic display marketing program increasing new customer growth by over 20% year over year
• Identified key fixes to onboarding, user flow, and shopping cart increasing purchase conversion rate by over 45% and improving the user experience

• Tripled customer base in two months via targeted profitable partnership program
• Built a custom lead scoring algorithm
• Developed customer acquisition marketing strategy for iOS app and web site leveraging: SEM, Affiliate, Content, Display, Landing Page Optimization, and Social Media
• Launched company wide pivot improving content developing partnerships with: Fab, HauteLook, eBay, Gilt, and ModCloth
• Decreased cost per registration in paid mobile marketing by over 70% from Dec 2012 to March 2013
• Developed plan for A/B testing and landing page optimization, improving conversion rate by 30%

San Francisco, CA, US

• Developed customer acquisition growth strategy, tactics, and reporting
• Exceeded ROI and purchase goals every month since launch in Oct 2011 supporting their $20M series C round of funding from Kleiner Perkins, General Catalyst, and Comcast
• Worked with engineering teams to A/B test and improve sign up conversion rate by 23%
• Drove over 30% of company sign ups and purchases in 2012 via programmatic display, paid search, affiliate partnerships, and targeted email campaigns

San Jose, CA, US

• Led Motors Affiliate Marketing launching the first Motors specific affiliate promotion to create $38M​ in GMV.
• Drove 60%+​ of Internet Marketing GMV for eBay Motors and Half.com.
• Optimize new and existing partners such as Cars.com, KBB, BringATrailer and Edmunds.com generating an incremental $4M in GMV.
• Collaborate with Global Internet Marketing team across mobile, publisher vertical, platform, fraud protection, analytics, and reporting.

Santa Barbara, California, US

• Associate Account Manager (January 2010 – May 2010)
• Led StubHub Affiliate Program increasing year over year revenue by 50%
• Hired, trained and managed two Program Specialists
• Initiated SEM partnership generating over $3M in sales, a 300% year over year increaseProgram Manager (June 2007 – December 2009)
• Led affiliate partner development for PetCareRx increasing total revenue 65% from 2007 to 2008
• Renegotiated contract terms to retain client securing $360k in incremental revenue

San Francisco, CA, 94103, US

• Account Manager, Agency, and Major Account Relations (January 2007 – July 2007)
• Managed multi-million dollar portfolio for HP/SnapFish, Johnson & Johnson, and agency clients
• Optimized campaigns to reach client goals and KPIs on a CPM, CPC and CPA basis Marketplace Specialist (November 2006 – January 2007)
• Generated $250k in new business creating AdBrite’s first inside sales department

US

Negotiated the purchase of multi-million dollar print, direct mail, and online media campaigns

Bachelor Of Arts (Ba), History

Retention Series, Retention And Engagement Deep Dive

Product Management

Growth Lecture Series, Growth

User Experience Design

Data Analysis

Education record

Reforge Advanced Growth Strategy