Tyeera Casares Email & Phone Number

Drive communication and marketing efforts for releases in separate product categories · Lead weekly calls to coordinate marketing efforts · Drive implementation of website and social media content across four different platforms for each product category · Curate and oversee marketing asset creation, including product photography, product unboxing videos, website, and social media graphics · Serve as primary liaison for press contacts, content creators, and influencers and provide necessary product information, samples, and assets.

Lead marketing activations for the North American market, the lead market for a new company category· Present market strategy to Disney contacts, including the launch of a new website, social media channels, event activations, and organized play · Create website feature and content release calendar, and manage project from planning to execution in collaboration with Disney, the internal digital center, and stakeholders within international subsidiaries for a seamless user experience· Define the process for asset creation from concept to execution to ensure brand alignment and consistency · Manage a consumer research project in collaboration with an external research agency resulting in material changes in marketing strategy and a deeper understanding of target audiences

San Antonio, Texas, United States

Marketing tactical support for board games category · Lead marketing efforts for alea (board game line) increasing sales for local retailer and e-commerce channels· Create text for mass retailers such as Amazon, Target, Walmart, and Barnes & Noble, optimizing product visibility and reach · Craft creative briefs and scripts for promotional videos, enhancing brand storytelling and engagement · Main contact for outside vendors to ensure seamless collaboration and timely execution of marketing initiatives Plan and execute activations in trade magazines, including print ads and articles for higher brand visibility· Lead the creation of five different covers for a new Star Wars Villainous board game in the same issue, a first in that magazine's history, garnering significant industry attention

San Antonio, Texas Area

Manage digital marketing for four clients across seven locations to drive brand visibility and customer engagement · Create copy, graphics, and videos for social media content using PicMonkey, Canva, Ripl, Promo, and Final Cut Pro increasing user interactions and brand following· Develop and optimize digital advertising campaigns on Facebook and Google Ads platforms, improving lead generation and conversion rates · Analyze data and share improved insights using Google Analytics for data-driven marketing decisions and performance improvements· Generate and present monthly reports to client administrators to demonstrate campaign success and outline areas for further growth· Develop content and monitor client WordPress websites to ensure brand consistency and relevance in the digital space

Craft Amazon product text for hundreds of games, supplements, and accessories · Write script and record voice over for Kickstarter campaign and how-to-play videos · Write articles and create advertising copy for consumer and industry print publications · Create marketing collateral copy for conventions and trade-shows · Author weekly on line articles promoting a new collectible card game · Create product sell sheet text, back cover copy, web blurbs, and licensing pitches · Write press releases · Create and send monthly consumer newsletter using MailChimp

Austin, Texas Area

Craft professional and highly personalized notes to clients in order to influence sales · Maintain average merchandise keep rate & order value consistently above target following onboarding period · Maintain styling efficiency consistently above target following onboarding period

Austin, Texas Area

Research best practices for creating citywide recycling competitions and using social media to enhance communication with Austin businesses · Design and edit materials for three campaigns · Contribute ideas and develop content for website and social media Create emails using MailChimp to communicate with Austin businesses · Edit text and research images for ads · Complete media relations training through City of Austin's Communications and Public Information Office

Create mobile application content for the first Texas state-certified Drivers Education iOS mobile app · Edit script for voice actors Create multiple choice pop-up questions· Self-edit and edit peer-written content· Image research for the app's design