Tye Gomez Email & Phone Number

New York, Ny, Us

• Manage influencer and client communications at an Influencer Marketing agency, representing clients within the beauty, home, health/wellness, and family sectors.• Develop and implement effective creator and campaign strategies for engaging influencer collaborations across TikTok, Instagram, and YouTube, ensuring the achievement of campaign objectives and KPIs.• Manage budgets allocated for influencer campaigns.• Research and develop relationships with creators and brands.• Spearhead creator management tasks, including sourcing, vetting, pitching, contracting, content creation, and post-campaign monitoring.• Prepare comprehensive campaign spreadsheets, creative briefs, and data-driven wrap reports to provide clients with valuable insights.• Collaborate closely with various departments, including legal and talent divisions, to ensure seamless operations and effective campaign execution.

• Managed high volume and fast-paced email communications with influencers and clients for a digital PR agency, representing beauty and fashion clients• Executed paid and gifting Instagram partnerships by sourcing, vetting, pitching, and contracting influencers• Guided the creative development of content and ensures it follows all brand guidelines and legal requirements• Created detailed internal campaign data spreadsheets, external creative briefs for paid partnerships, and insightful monthly reports for clients• Collaborated with cross-functional teams (PR and social media) to ensure all campaign goals and KPIs are met• Conducted daily influencer monitoring and clippings using Lefty• Created call agendas and recaps for client calls

New York, New York, United States

• Managed influencer communications for an Influencer Marketing agency, representing high-profile clients such as L’Oreal, Bose, Chrysler, and King’s Hawaiian• Executed Instagram and TikTok paid influencer partnerships from sourcing, vetting, pitching, negotiating, and contracting• Created campaign spreadsheets, creative briefs, and insightful wrap reports• Worked closely with cross-functional teams (creative, paid, etc.)• Monitored post activity on social channels daily and analyzed campaign analytics to optimize performance• Developed streamlined processes using creative problem-solving tactics for unique campaign opportunities

New York, New York

• Conducted daily media monitoring for a PR lifestyle consumer agency, representing high-profile clients such as LinkedIn, VSCO, and Realtor.com• Drafted recap reports and blog posts• Tracked press coverage• Conducted audits and research for clients/potential clients• Built and maintained media lists using Cision and Meltwater• Secured online and broadcast press coverage through strategic pitching

New York, New York

• Conducted daily media monitoring for a B2B PR agency • Drafted pitches and created press clippings • Updated media lists using Cision • Assisted with front-of-house hospitality and client meetings

New York, New York

• Conducted daily media news audits for a spirits, fashion, and hospitality PR agency • Participated in brainstorms by offering creative and fresh ideas• Contributed to recaps of campaigns• Built targeted influencer lists using CreatorIQ and Influencer Intelligence and conducted audits of previous influencer partnerships• Tracked and compiled event press coverage using Excel• Managed gifting projects by coordinating delivery logistics, gift wrapping and shipping

Greater Los Angeles Area

• Slated the red carpet for a celebrity/entertainment PR firm• Compiled weekly press clippings and built press kits via Adobe Spark• Developed and responded daily to a high volume of emails comprised of invites, schedules and media inquiries• Created targeted media lists using Cision• Assisted in planning events: researched vendors, obtained quotes, and tracked RSVPs• Managed EF Public Relations’ Instagram account

Greater Los Angeles Area

• Built and executed a strategic PR campaign for a newly published book • Maintained and tracked progress by presenting the client with a PR plan, social media calendar, press release and recap report• Coordinated and executed a successful book signing event • Launched, managed and grew client’s Instagram account by targeting strategic audiences• Produced a slideshow comprised of photos and music for the signing event using iMovie • Generated social media activity through the use of hashtags, posting on high-engagement days and tent pole holidays and commenting and tagging similar accounts

New York, New York

• Assisted with organizing and coordinating New York Fashion Week for a high-end fashion brand, while working on a tight deadline• Created and maintained Excel spreadsheets and organized the agency’s social media influencers, models and potential boutiques to carry Artistix clothing• Assisted with showroom tasks such as pulling pieces, dressing mannequins and packing clothes• Stayed up-to-date on current trends via social media and online publications, in order to better assist with creating unique social media posts and emails