Tye Gomez Email & Phone Number

New York, NY, US

• Manage influencer and client communications at an Influencer Marketing agency, representing clients within the beauty, home, health/wellness, and family sectors.
• Develop and implement effective creator and campaign strategies for engaging influencer collaborations across TikTok, Instagram, and YouTube, ensuring the achievement of campaign objectives and KPIs.
• Manage budgets allocated for influencer campaigns.
• Research and develop relationships with creators and brands.
• Spearhead creator management tasks, including sourcing, vetting, pitching, contracting, content creation, and post-campaign monitoring.
• Prepare comprehensive campaign spreadsheets, creative briefs, and data-driven wrap reports to provide clients with valuable insights.

• Managed high volume and fast-paced email communications with influencers and clients for a digital PR agency, representing beauty and fashion clients
• Executed paid and gifting Instagram partnerships by sourcing, vetting, pitching, and contracting influencers
• Guided the creative development of content and ensures it follows all brand guidelines and legal requirements
• Created detailed internal campaign data spreadsheets, external creative briefs for paid partnerships, and insightful monthly reports for clients
• Collaborated with cross-functional teams (PR and social media) to ensure all campaign goals and KPIs are met
• Conducted daily influencer monitoring and clippings using Lefty

New York, New York, United States

• Managed influencer communications for an Influencer Marketing agency, representing high-profile clients such as L’Oreal, Bose, Chrysler, and King’s Hawaiian
• Executed Instagram and TikTok paid influencer partnerships from sourcing, vetting, pitching, negotiating, and contracting
• Created campaign spreadsheets, creative briefs, and insightful wrap reports
• Worked closely with cross-functional teams (creative, paid, etc.)
• Monitored post activity on social channels daily and analyzed campaign analytics to optimize performance
• Developed streamlined processes using creative problem-solving tactics for unique campaign opportunities

New York, New York

• Conducted daily media monitoring for a PR lifestyle consumer agency, representing high-profile clients such as LinkedIn, VSCO, and Realtor.com
• Drafted recap reports and blog posts
• Tracked press coverage
• Conducted audits and research for clients/potential clients
• Built and maintained media lists using Cision and Meltwater
• Secured online and broadcast press coverage through strategic pitching

New York, New York

• Conducted daily media monitoring for a B2B PR agency
• Drafted pitches and created press clippings
• Updated media lists using Cision
• Assisted with front-of-house hospitality and client meetings

New York, New York

• Conducted daily media news audits for a spirits, fashion, and hospitality PR agency
• Participated in brainstorms by offering creative and fresh ideas
• Contributed to recaps of campaigns
• Built targeted influencer lists using CreatorIQ and Influencer Intelligence and conducted audits of previous influencer partnerships
• Tracked and compiled event press coverage using Excel
• Managed gifting projects by coordinating delivery logistics, gift wrapping and shipping

Greater Los Angeles Area

• Slated the red carpet for a celebrity/entertainment PR firm
• Compiled weekly press clippings and built press kits via Adobe Spark
• Developed and responded daily to a high volume of emails comprised of invites, schedules and media inquiries
• Created targeted media lists using Cision
• Assisted in planning events: researched vendors, obtained quotes, and tracked RSVPs
• Managed EF Public Relations’ Instagram account

Greater Los Angeles Area

• Built and executed a strategic PR campaign for a newly published book
• Maintained and tracked progress by presenting the client with a PR plan, social media calendar, press release and recap report
• Coordinated and executed a successful book signing event
• Launched, managed and grew client’s Instagram account by targeting strategic audiences
• Produced a slideshow comprised of photos and music for the signing event using iMovie
• Generated social media activity through the use of hashtags, posting on high-engagement days and tent pole holidays and commenting and tagging similar accounts

New York, New York

• Assisted with organizing and coordinating New York Fashion Week for a high-end fashion brand, while working on a tight deadline
• Created and maintained Excel spreadsheets and organized the agency’s social media influencers, models and potential boutiques to carry Artistix clothing
• Assisted with showroom tasks such as pulling pieces, dressing mannequins and packing clothes
• Stayed up-to-date on current trends via social media and online publications, in order to better assist with creating unique social media posts and emails