In a successful effort to strengthen our market position while achieving desired business goals, I lead the creation and rollout of strategic advertising campaigns. Simultaneously, I enhance employee engagement by expanding internal communications channels and implementing strategies. Routinely, I partner with marketing, sales, and operational teams to launch advertising and communications strategies in alignment with our broader objectives. Parallel to this, I lead our events team in managing major events that foster community engagement, support advertising campaigns, and underpin brand objectives. - Optimize resources, ensuring proper allocation and return on investment by managing advertising, communications, and events budgets up to $1.4M.- Boost sales and enhance brand visibility by creating and rolling out advertising strategies across offline media channels.- Improve our brand’s reputation and manage crisis communications by heading the PR team in cultivating positive relationships with media outlets, influencers, and stakeholders.- Motivate a high-performing team to meet and exceed objectives as their mentor and leader, while building a culture of creativity, accountability, and continuous improvement.

Managing operations in this large marketing department required defining the marketing strategy, developing the brand strategy/positioning, and coordinating end-to-end marketing projects. Throughout this time, I distinguished the brand from the competition by driving brand development initiatives. This included creating our brand identity, implementing our brand strategy, and evolving the brand as a whole. In the interim, I led, motivated, and supported a creative team toward achieving new performance levels while clearly communicating expectations to staff and measuring/reporting on documented metrics. - Developed and allocated large marketing program budgets of up to $25M, representing 75% of the company’s marketing funds.- Spearheaded brand development initiatives, leading our creative team in designing an instore signage brand campaign for 375+ stores across CA, NV, and AZ.- Assisted in negotiating a vendor contract, reducing our overall print and media costs by 10%.- Negotiated and strategically leveraged relationships with media partners, agency providers, and other suppliers to reach an audience of 10M households weekly.

By introducing innovative solutions, including streamlining production to establish a more efficient process between departments, I successfully scaled our diverse portfolio. Next, I transformed our creative planning process by rolling out proprietary and third-party resources. Additionally, I served as the primary point of contact for senior clients forging sustainable relationships, while attracting and retaining new clientele. Throughout this time, I built a high-performing and enjoyable professional environment by mentoring, training, and leading a team of full-time creative staff, including 8 onsite staff and 5 offsite reports. - Launched and expanded a substantial account from $0 to $24M by establishing trust with the client, while demonstrating hard work and accountability.- Reduced our client’s overhead expenses by $500K and lowered the client’s print costs 25% by aligning the client’s print procurement through the company’s buyer team. - Increased production and determined relevant metrics by designing and clearly articulating a comprehensive organizational marketing plan.- Cultivated an 8-person onsite support team for my client to reduce overhead account expenses and built client profit and loss by collaborating cross-functionally with operations and finance teams.- Received two promotions reflecting my dedication to servant leadership and increased responsibilities.