Grant Ty Garfield Email & Phone Number

Mountlake Terrace, Wa, Us

Seattle, Us

Strategic Content (B2C Consulting) https://strategiccontent.com/ Seattle, WASEO Consultant, 05/2003 - Present.ResponsibilitiesPlanning, guiding, implementation and education of clients's on overall SEO strategy consisting of cross-functional collaboration with Web Development, Content Creation, Marketing Campaign (SEM, Content and Product Marketing) Teams. Expertly articulate through A/V, oral and written communications a roadmap of digital marketing topics including: web analytics, content and keyword research, and link building resulting in increases and growth in traffic, MQLs, and conversion.ActivitiesLaunched and managed SEO and content strategies with accompanying workflow methodology and processesCreated bespoke dashboards and reporting for client SMEs and team members in addition to SEMrush tracking to include keyword & URL reporting for executive and non-SEOsPrepare and present educational workshops on Technical, Tactical, and Analytical SEO best practicesAchievementsNew Keywords Ranked: 950+New Content Templates Deployed: 5Competitors Rankings Displaced: 2

Seattle, Wa, Us

Gasworks Media (B2C Automotive Retail) https://gasworksmedia.com Seattle, WASEO Manager, 06/2023 - 10/2023.Responsibilities Developing and implementing targeted content roadmap to engage user audiences and achieve lift among traffic, conversion rates, and MQLs. Launch and manage strategic plan as an integral part of the marketing team, utilizing cross-functional skills in market research, audience analysis, strategy development, content planning, optimization, and performance tracking with bespoke dashboards and reporting.ActivitiesDeveloped Tactical SEO strategy for automotive retail client to include On-Page Optimization of existing content and Net-New Content URLsCreated content templates, workflows and modality for 24 client websites Launched 164 URLs of content in 60 daysBespoke Looker Studio Dashboards to include SEMrush, GA, & GSC DataAchievementsDomains Optimized: 24Net-New pages launched (30-Days): 132Urls Ranked in Top-10: 7

San Francisco, Ca, Us

LiveRamp (SaaS) https://www.liveramp.com Seattle, WASEO Manager, 09/2022 - 05/2023:ResponsibilitiesThe SEO Manager role identifies, plans and executes the growth and SEO roadmap and strategy, including on-page and meta content optimization and keyword research, deployment, and expansion. While applying communication and education skills with an analytical and perceptive lens to skillfully collaborate with multi-disciplinary teams (Product Marketing, PR, SEM, Development.) Conduct content creations focusing on user engagement to ensure that content is search-engine friendly and optimized to connect the targeted search audience with company assets that meet their needs. ActivitiesResearched, cultivated, and tracked a high-value keyword inventory - multifaceted and aligned to brand narrative and marketing strategyLaunched content refresh and video optimizations program AchievementsNet-New Keywords Tracked & Ranked: 1500+Crawl-Efficiency Improved: 27%URLs Ranked in Top 10: 14

Foster City, Ca, Us

BrightEdge (SaaS) https://brightedge.com Seattle, WAProfessional Services SEO Consultant: 03/2021 - 04/2022ResponsibilitiesConsulted with BrightEdge customers to provide detailed strategic recommendations through written reports and oral presentations. Conducted deep technical and keyword analysis to identify opportunities and trends for enterprise-level clients. Collaborated with teammates and cross-disciplinary client teams to solve SEO-related issues and provide impactful solutions. Built custom strategies from search engine data, internal databases, and external sources. Served as an SEO Performance resource for enterprise-level clients and provided actionable answers to enterprise SEO questions.ActivitiesDeveloped SEO Site Assessment Implementation Gantt chartUpdated deliverable templates to expedite processing AchievementsSite-wide Tech Audits Conducted: 9Site Assessments Conducted: 21CWV Scores Improved (10%+): 54

Atlanta, Georgia, Us

Westrock (Milling & Fiber Packaging) https://www.westrock.com Atlanta, GADigital Engagement Project Manager (Contract) 03/2020 - 01/2021ResponsibilitiesCreated site/content roadmap for website experiences that intelligently guides users to the appropriate content while managing, maintaining, or creating content that reflects organizational capabilities and brand voice. Access and analyze relevant data and determine objectives and KPIs for on-page performance and content consumption. Analyze how users view information, then align page tags and internal search terms with on-page content, chatbot queries, and playbooks. Collaborate with cross-functional peers & stakeholders to build and maintain CMS and media libraries within a content management framework. Identifying opportunities to improve the user journey through oral, written, and visual storytelling aligned to user intent. Optimized and launched standards for metadata associated with articles, products, and marketing content. ActivitiesDeveloped three three-year SEO & Digital Engagement roadmapAligned content strategy, SEO, and digital engagement silos into cohesive objectives and KPIs. AchievementsCampaigns Launched: 6Pageview Increase: 13%Drift Chatbot Playbooks Launched: 6

New York, Ny, Us

360i (Agency B2B2C, B2C, Retail) https://www.dentsucreative.com/ Atlanta, GASEO Strategist, 03/2018 -11/2018:Responsibilities Led a team of 3 SEO Analysts in consulting enterprise-level clients to expand and improve SEO efficacy and digital footprints resulting in growth in traffic and conversion rates. Educate and collaborate through A/V, oral, and written communication with multi-disciplinary client teams with varied familiarity with growth and SEO best practices to boost global marketing pipelines through organic web channels. Drive and deploy content and keyword roadmaps activating research and analysis into KPIs and line items. ActivitiesDeveloped three-pronged approach unifying 5 child level brands under patent company branding and digital marketing initiatives; improving bounce rate from 67% to 32%.Facilitated client’s launch of new site and CMS advising on conversion practice, content creation, and post launch optimization of individual channels. Initiated the audit and subsequent metadata refresh of over 400 PLPs improving CTR from below .86 to 4.25 within 3 months.AchievementsEnterprise Accounts Optimized: 3Direct Reports Managed/Promoted: 3Site Migrations Completed: 2

Seattle, Washington, Us

Nordstrom (B2C Retail) https://nordstrom.com Seattle , WASEO Strategist (Contract), 09/2017 - 03/2018ResponsibilitiesManage redirects and canonicals within the organization’s CMS, Responsibilities expanded to include the on-boarding and implementation of a new SEO platform, Conductor. Educated and engaged with cross-functional channels as SEO Ambassador to the Site Merchandising, Content Creation, SEM, and Product Marketing Teams. Conduct, analyze and formulate SEO recommendations into production pipeline while fostering KPI’s and managing their progress.ActivitiesExpanded and categorized keywords from BrightEdge to Conductor, from 15,000 to over 28,000. Improved visibility to facilitate data needs from C-level leadership down to individual contributor.Implemented a monitoring protocol for meta data optimizations providing greater transparency of SEO quantitative data and whitespace opportunities.Performed SEO evaluation of site-wide video program including optimizations to boost conversion by 1.5% (estimated $5,000,000 increase.)AchievementsKeywords Tracked & Ranked: 28,000Direct Reports Managed: 3Revenue Increased: $5,000,000 (1.5%)

Seattle, Washington, Us

Marketeering Group (Agency, SMB B2C) https://www.marketeeringgroup.com Seattle, WAAccount Manager/SEO Strategist, 11/2015 - 02/2017ResponsibilitiesLed a multi-disciplinary team of 5 in the development and execution of digital marketing and SEO strategic roadmaps for 33 clients. Deployed and managed modalities, processes, templates, and reporting for social media posts, on-page content creation, web development, image procurement and optimization, and email marketing, distributing keyword research results into action items. ActivitiesIntroduced a cross-functional pod/team system to the company, reducing implementation response time by 25%Increased SERP ranking across client base by three positions – in many instances bringing the SERP from page 2 to above the fold on page 1AchievementsClient Portfolio: 33Direct Reports Managed: 5Client Response-time Reduced: 25%

Seattle, Wa, Us

Serving as Board Secretary. Previous Officer positions held: Interim President, Treasurer

Seattle, Wa, Us

I managed the daily operation of reputation management for 8 clients. This included the creation of a cross functional team including social media management, content creation, and website management. Balancing the Achievements• Outranked client’s primary negative search result with managed content supported by social media initiatives for 6 months• Developed creative solution for promoting client’s presence on overseas news segments through YouTube videos and transcription.

San Francisco, California, Us

Everyone deserves to look good, and nothing completes a lady's or gentleman's look like the perfect hat.

New York, Ny, Us

Aid Titan in achieving their goals in efficiency and simplicity by project managing the streamlining of internal processes and procedures. Working with divisions within the Seattle office to improve proof of performance photo process and well as advertising installation workflow.

Seattle, Wa, Us

Internal Communications ManagerResponsible for creating and maintaining ongoing communications between departments at Brown Paper Tickets.Achievements:Wrote legal guidelines for employee blogLaunched/managed Employee NewsletterDeveloped Emergency Communications PlanDesigned/wrote Human Resource Manual in collaboration with HR Director and Legal DepartmentCollaborated with CEO and HR Director to write/design the Employee Benefits Manual.

Redmond, Washington, Us

Researched and produced internal and client-facing PowerPoint presentations and documentation on behalf of National and Global Sales Teamso Participated in the launch of annual forecast planning projecto Performed client qualification and background research to assist sales objectiveso Interfaced with Sales Teams via LiveMeeting and Microsoft Communicator conveying complex sales strategy and reporting procedures

Renton, Wa, Us

MARKETING COORDINATOR (CONTRACT) • TDWI • SEPTEMBER 2008-NOVEMBER 2008Collaborated with Marketing Director, Marketing Managers and sales team to execute marketing initiatives for business intelligence/data management firmo Project manager for the re-branding of database management training collateral for the On Site divisiono Crafted e-promotion copy with 0.3 out of 10 rating on spam filter detectiono Implemented e-marketing campaign increasing Webinar registrations from 0 to 500 in under 30 dayo Improved team communication by implementing and managing a shared Outlook calendar for the marketing team

Us

Conducted business development and marketing/sales campaigns for acclaimed diversity magazineo Acquired three-issue publishing contract with AT&T during first sales cycleo Prospected and qualified a sales pipeline of over 700 contactso Facilitated and marketed “Jobtini” diversity recruitment events

Seattle, Wa, Us

Business development and inside sales for regional publication targeted toward media market sectorso Generated sales of $250,000 in first year saleso Implemented “Green Marketing” Issue increasing Third Quarter sales by 15% over previous year o Initiated seven successful advertorial sales programs o Created “Make-up Artist” center spread selling out ad space in one dayo Leveraged four guest columns for “Market Research Spotlight”, increased issue’s ad revenue by 10%o Identified new verticals for advertising channels and developed key accounts in them

New York, Ny, Us

MARKETING COORDINATOR • TITAN WORLDWIDE • APRIL 2004-SEPTEMBER 2006Project managed marketing in Seattle DMA for out-of-home advertising firm: Coordinated mar/com efforts from New York office to support sales team o Customized marketing collateral and presentations for an aggressive and dynamic sales team resulting in $8 million in advertising revenueo Received “Vice President’s Club” award for project management of corporate networking eventso Conserved $35,000 by developing demographic modeling system in-house o Financed corporate events in Seattle using Biz-Exchange Barter Script, resulting in savings of $10,000o Published press releases and articles in Marketing, Media Inc., Ad Week o Created game board competition to motivate the sales team to increase third quarter revenueo Launched marketing analysis/mapping tool that included Arbitron/Scarborough consumer behavior data o Developed and participated in client presentations with National Account Manager and V.P. of Sales

DEVELOPMENT ASSISTANT (CONTRACT) • LIFELONG AIDS ALLIANCE • March 2002-SEPTEMBER 2002Developed relationships with donors, sponsors and volunteers on behalf of LLAA’s 2002 AIDS Walk campaigno Successfully prospected, recruited and managed more than 50 corporate walk teams o Met financial goals for securing cash and in-kind donations

ACCOUNTING ASSISTANT-INTERNSHIP • NEORX CORP • NOVEMBER 2001-MARCH 2002Internship assisting the Vice President of Finance and Director of Accounting with key accounting projectso Reconciled GL Coding within ISO 9000 standards, securing $500,000 government fundingo Presented reporting compiled from accounting data of over 160 GL Codes to Vice President, Finance and Director of Accountingo Incorporated material into annual reports and PowerPoint decks for Board of Directors and senior management

INTERNATIONAL ACCOUNTING EXECUTIVE • AIRBORNE EXPRESS INC. • JUNE 1998-NOVEMBER 2001Responsible for reconciling AP/AR distribution between Airborne Express and partner companies in Europeo Reconciliation of Danish accounts resulted in $2 million receivable to Airborneo Managed over $80 million in international accountso Received “I Made It Happen” award in recognition of teamworko Created archive on shared drive reducing processing time on account reconciliation

° Managed End-to-End production scheduling for over $1 million in scientific quartz-ware. ° Developed production pipeline from ground-zero for 13 quartz-ware engineers.

Us

° Exceeded expectations in coding and entry of Commercial Property Insurance Policies by 5%. o Promoted from Policy Verifier within 6-monthso Promoted to Policy Verifier from Mailroom Clerk within first year° Developed tools which increased data entry speed by 10%.

Ba, Interdisciplinary Arts And Sciences

Aa, Humanities