• Under the general direction of the Executive Director, the Director of Marketing and Development is responsible for all aspects of a comprehensive marketing and development programs to benefit the organization.• Develop and implement a marketing strategy and communication plan for the organization.• Implement annual fundraising structure and campaign for the organization.• Assist the Executive Director in future financial development plans and campaigns.• Work with Director of Membership to create successful membership drives.• In coordination with Director of Membership, cultivate corporate memberships, expand corporate sponsorship opportunities, generate demand for memberships and promotional efforts.• Assist the Director of Membership in developing and promoting standard and promotional pricing.• Work with management team and support implementation of new programming; execute marketing plan to recruit new members and participants to those programs.• Identify partnerships to help promote the Hempfield recCenter programs, membership to drive marketing efficiency, such as business partnerships, school district, health related nonprofits.• Use print, electronic and digital opportunities to actively communicate programs, membership, partnerships; includes best practices in utilizing social media platforms.• Manage and update the Hempfield recCenter website.• Maintain social media accounts.• Create bi-weekly e-newsletters and maintain marketing email lists required for distribution.• Update in house marketing and digital screens.• Drive search engine optimization and website development to keep material relevant. • Create and oversee the development of promotional materials and strategies to advance outreach to membership, donors and community.• Assist and attend all special events regarding marketing and operations. Create and manage marketing budget.• Manage and create the program guide in the most economical way.

Experienced one-stop-shop design studio specializing in brand identities, websites, advertising, and social media campaigns.

• Develop strategies and tactics to build brand recognition and drive qualified traffic to showrooms• Manage and optimize all Google Ad campaigns• Allocate and manage a $400,000+ budget• Filter and disperse new leads from Hubspot forms• Produce valuable and engaging content for our website and blog• Maintain e-commerce website product inventory• Coordinate commercial shoots with third-party vendors• Design and distribute all marketing materials for the company and each showroom respectively, including but not limited to:• In-House Client Materials• Billboards• Mailers/Catalogs• Interior Designer-Specific Material• Special Promotional Materials• Vendor-Specific Materials• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals• Curate and schedule social media content on all relative platforms• Manage online funnel to generate new customer reviews for each location• Process all online orders and schedule delivery with third-party carrier companies• Develop and oversee a marketing calendar complete with accurate goals, deadlines, and promotional information• Produce monthly marketing briefs for the Interior Designers on the promotions in effect• Provide additional assistance to the company as needed

• Develop strategies and tactics to build brand recognition and drive qualified traffic to the physical locations• Deploy successful marketing campaigns and own their implementation from ideation to execution • Analyze market trends and implement changes to marketing and business development strategies based on analysis and feedback• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis• Produce valuable and engaging content for our website and blog that attracts and converts our target groups• Nurture and enrich all external perceptions of the company and growth of market share• Build strategic relationships and partner with key industry players, agencies and vendors• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization• Ensure brand messages are consistent• Manage the creation and delivery of press releases, advertisements, and all other marketing materials• Measure and report on the performance of marketing campaigns, gain insight and assess against goals• Analyze consumer behavior and adjust email and advertising campaigns accordingly• Manage online funnel to generate new customer reviews for each location• Oversee and implement new website coding to enhance overall user experience• Maintain e-commerce inventory• Process all online orders and schedule delivery with third-party carrier companies• Research new possible marketing avenues to further build lead generation• Develop and oversee a marketing calendar complete with accurate goals, deadlines and promotional information• Produce monthly marketing briefs for the Designers on the promotions in affect throughout the month

• Maintain online e-commerce inventory• Maintain and update company website• Process online orders• Update digital marketing subscriber list• Create, manage, and update digital style quizzes• Design and distribute digital marketing campaigns via email• Analyze and interpret digital marketing campaign data via social media, website, and email• Create engaging social media posts across the company profiles such as Instagram, Facebook, Pinterest, and Houzz• Manage online funnel to generate new customer reviews for each location• Photograph new product inventory as needed• Design and distribute monthly promotional flyer• Act as a liaison with SEO and CRM vendor partners• Attend training sessions as desired• Maintain and distribute accurate vendor contact sheet• Act as technical support for the company as needed• Create new marketing materials as needed• Provide additional assistance to the company as needed

- Manage online, phone and in-person room reservations- Welcome guests, check them in, distribute room keys and explain the hotel’s amenities- Take payment from customers- Respond to guests’ issues and complaints in a friendly, timely manner- Explain local amenities and attractions to guests- Work with other staff members to ensure that all guest rooms meet hotel standards and accommodate any special client needs- Assist customers with the planning of special events such as weddings and business conferences- Arrange specialized services for VIP customers

- Gain knowledge from store tools to have a clear understanding of key metrics, sales goals, top and bottom departments, inventory levels, top shortage categories, guest traffic, and peak times- Ensure product availability by keeping the sales floor replenished and organized to create a guest-ready, easy-to-shop experience that’s welcoming and inspiring for all- Create an inviting shopping environment by staying current on trends and brand guides along with executing visual standards and visual merchandising guides- Be knowledgeable about the tools, products, and services available in the total store, and specific to your area, to solve issues for the guest and improve their experience- Acknowledge guests as you complete workload with minimal guest disruption, review sales trends to understand how to prioritize daily workload based on business and guest needs - Support changes to product assortment and keep the area inspiring to guests all year round by setting transitions on time, remerchandising new products, and maintaining a brand space following new sets - Be an expert and dedicated owner of assigned areas to ensure the sales floor is zoned, in stock, and accurately signed for guests- Ensure regular and promotional signing is set accurately for defined categories and be knowledgeable of products on promotion- Execute revisions, sales plans, and planograms for defined categories- Conduct weekly price change workload for defined categories- Complete Radio Frequency ID (RFID) scans in select areas and system audit functions to ensure inventory accuracy- Accurately execute backroom fills, including guest requests, and backstock products efficiently and timely- Own backroom aisles for defined categories, including backstock, for your areas- Solve guest needs, using available tools like myCheckout or the Target App to consistently offer selections that are not available in store- All other duties based on business needs

• Attend and participate in Alumni Advisory Board (AAB) meetings.• Communicate regularly with undergraduate advisee(s).• Work with advisee(s) to develop, evaluate, and adjust goals.• Attend regularly scheduled chapter meetings.• Assist the High Pi in recruiting members to serve on the AAB.• Participate in webinars and conference calls hosted by the Office of Administration.• Work with the High Rho to participate in professional development programs and events.• Attend and participate in the High Zeta Retreat.• Meet with the Educational Leadership Consultant (ELC).• Review the Educational Leadership Consultants report and assist the advisee(s) increating a plan to complete the recommendations.

• Prepares work to be accomplished by gathering information and materials.• Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.• Obtains approval of concept by submitting rough layout for approval.• Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors.• Prepares final layout by marking and pasting up finished copy and art.• Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer's instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; evaluating new equipment.• Completes projects by coordinating with outside agencies, art services, printers, etc.• Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.• Contributes to team effort by accomplishing related results as needed.

• Cultivate Alumni Relations and Volunteer Opportunities.• Maintain an evolving strategic plan for our Alumni and Volunteers.• Cultivate, build relationships, recognize and provide transparency for Alumni Members and Volunteers.• Build, promote and execute the daily functions of the National Alumni Association and its affiliated organizations (local Alumni Chapters/Associations and professional network).• Secure commitments from Alumni to provide professional expertise and volunteer service to create and maintain pathways for Alumni participation that advances the goals of the organization.• Maintain the Alumni database• Promote a strong connection between undergraduate Chapters and Alumni Members.• Write and create content for magazines, newsletters and other communications.• Assist with event planning and promotion, as well as attend events, such as National Convention and Leadership Academy.• Perform all other duties as assigned by the Director of Alumni Relations and Programming.

• Assists in Foundation fundraising and school swap as well as graphics competition and marketing & spirit projects at respective regional conferences.• Submits at least one educational program proposal for the regional conference by the deadline.• Attends all regularly scheduled regional meetings & conference calls.• Integrates NACA goals, initiatives, and relevant strategic plan objectives in all aspects of position responsibilities.• Maintains a thorough knowledge and understanding of, and ensures adherence toNACA policies and procedures, as well as other applicable laws and regulations.• Follows NACA’s Non-Discrimination, Diversity Advancement and Affirmative ActionPrinciples to recommend others to fill available positions in the NACA leadershipand takes the necessary steps to achieve a diverse Association both through therecruitment of volunteers and suggesting to the Board of Directors new or modifiedprograms and services for the Association’s members.• Additional responsibilities as assigned and agreed upon with volunteer supervisor.

A Full-Time Key Holder helps drive the business through leadership and is actively involved in ensuring a differentiated customer experience. Key Holders should be assertive, analytical, and trustworthy as a leader of a multi-million dollar business. They utilize applied learning to evolve as a business leader and improve store results. The Key Holder leads a team of associates to ensure operational tasks and procedures are successful as well as opening and closing routines being completed, all while keeping the customer at the center of everything we do.- Training and Development- Customer Experience- Communication- Store Presentation and Sales Floor Supervision- Asset Protection- Policies and Procedures Adherence

• Advises students, including development of academic plans and promotion of college’s academic/career planning resources.• Advises Student Government Association.• Develops, directs, budgets, administers, and supervises student mentoring program.• Markets and communicates campus programming (from designing and creating flyers/posters to the actual maintenance of boards, e-mail, etc.).• Provides open-door accessibility for student contact and maintains direct interaction with student body.• Identifies, recruits, trains, and supervises student leaders and mentors (including Action Teams and Student Ambassador program).• Serves as an administrative liaison to student clubs and organizations (and their advisors).• Serves as College contact for state and local governmental agencies promoting alcohol and safety awareness programs.• Develops, analyzes, manages, and administers Student Activities budget (including fund-raising efforts).• Serves as cost center manager for all student clubs and organizations.• Negotiates with and prepares contracts for a variety of presenters and performers.• Develops, plans, organizes, implements, and conducts fall and spring “Peake-In” sessions.• Plans, designs, and conducts annual recognition ceremony.• Plans and conducts annual student elections.• Plans, organizes, and implements photo ID system.• Develops and provides leadership training and opportunities.• Communicates College policies and facilitates and promotes student use of College facilities and resources.• Provides leadership in developing, articulating, and reviewing written student activity policy and procedures.• Collaborates regularly with students, faculty, staff, and administration as well as with community leaders and agencies.• Participates in professional development training.• Plans and maintains interactive Website.

• Reports to Director for Marketing and Publications and assists in meeting the universitycommunication and marketing needs.• Assists with the development and execution of a monthly social media plan includingresearch and photo collection.• Monitors university social media including Facebook, Twitter, and Instagram.• Assists with news release research, writing, and distribution.• Writes and prepares for print the bi-weekly internal newsletter to faculty and staff.• Coordinates university student video interviews including scheduling photos andinterviews, conducting interviews, editing videos, and posting videos to the universityYouTube channel.

• Train and manage all summer employees• Coordinate with numerous camps and conferences utilizing the University Union Buildingand its services• Oversee and update the summer ticket sales and equipment logs• Implement new budgeting software to be used across the University Union & StudentActivities Department• Coordinate with the Summer Programming Intern to reserve event spaces• Maintain the CUB Programming Snack Shack and order supplies as needed• Coordinate the staffing and Snack Shack supplies needed for the summer CUBProgramming events• Update the student employee tackleboxes• Maintain the digital signage system for the union building

• Maintain and allocate a budget of over $135,000• Develop and conduct concerts based on the recommendations from the student body• Conduct interviews for the Security, Hospitality, and Ticket Sales Coordinator positions• Negotiate contracts for prospective artists• Design marketing campaigns for all concerts utilizing social media, print media, andvarious other marketing techniques across Shippensburg’s campus• Design marketing campaigns that target the community utilizing social media, print media,radio, and other marketing techniques

• Manage branding and marketing for the University Union Building through digital signage,print media, and social media outlets• Re-brand the University Union event series• Create and manage marketing strategies for theUniversity Union event series utilizingsocial media, print media, and other marketing techniques across Shippensburg’s campus• Collaborate with the other Student Managers to train and supervise over sixty studentemployees• Develop new marketing initiatives to grow attendance at each event• Support all CUB Programming events

I am in charge of the seventeen employees that work in the Union building over the summer. I am tasked with scheduling the employees, working the Director of the Conferences on campus to make sure everything is in place for the next conference or camp, and also various tasks that are assigned to me.

• Program cultural/performance based events• Coordinate and conduct bus trips to New York City• Collaborate with other departments on campus to provide a broad-base of events for thecampus community• Develop marketing campaigns for upcoming events utilizing social media, print media,and other marketing techniques across Shippensburg’s campus

• Collaborate with 13+ committee members and 15+ Orientation Leaders• Collaborate on new student programming• Produce wrap up videos for each new student orientation program• Coordinate photography for each new student orientation program• Develope marketing campaigns for the New Student Orientation office and each programutilizing social media, print media, and other marketing techniques across Shippensburg’scampus

Vice-President to the chair.'in charge of reaching out to staff and departments on campus to participate in and support the Homecoming Committee and events. Also in charge of recruiting judges for the various competitions held during Homecoming week.

• Design monthly event listings and distribute to the campus community• Design marketing campaigns for all APB-sponsored events utilizing social media, printmedia, and other marketing techniques across Shippensburg’s campus• Collaborate with board members on special marketing initiatives including specialcampaigns for all concerts• Coordinate with the campus print shop on print production of all print media

• Review Operations Guide and complete of cer transition• Review modules and become certi ed on Of cer Academy• Prepare proposed High Rho Budget and Calendar• Establish and maintain a forum to share chapter news and updates with alumni brothers• Create and maintain a chapter alumni directory• Work with an alumnus and High Kappa to host an educational session on transitioning from a collegiate member to alumni brother with an emphasis on lifetime brotherhood• Work with High Beta to establish a senior involvement/recognition program to encourage participation in chapter, mentor younger members or plan a chapter event• Work with High Alpha and High Pi to identify candidates to serve on the chapter’s Alumni Advisory Board• Work with High Gamma to ensure graduating chapter members update their contact information through MyLCA• Prepare for and meet with the ELC during his visit 11.Transition the incoming High Rho• Prepare for and participate in High Zeta Retreat• Prepare and present the duties of High Rho in Fraternity Education• Assist High Theta with submitting chapter & alumni updates to the Cross and Crescent on Of cer Portal• Work with an alumnus and High Sigma to plan and host professional development workshops to better prepare members for life after graduation• Work with High Pi and the established alumni organizations to plan and host an event for both alumni and collegiate members• Serve as a collegiate representative to the chapter’s house corporation, if applicable• Work with High Phi to perform the Graduating Senior Ceremony for graduating members• Send thank you notes or emails to any alumnus within one week of any donations of time, talent, or treasure• Share and publicize General Fraternity, Educational Foundation, university, and community events which focus on career development, such as Mentor Academy• Prepare and submit applications for Lambda Chi Alpha and campus awards

• Review Operations Guide and complete officer transition• Review modules and get certified on Officer Academy• Prepare proposed High Epsilon Budget and Calendar• Review all Lambda Chi Alpha, FIPG, campus, and state laws and policies• Work with High Iota in the Event Planning Process• Host alcohol-free social events• Enforce all policies at chapter functions• Work with High Iota to conduct a training session for sober monitors• Participate in campus and IFC event planning workshops• Prepare for and meet with the ELC during his visit• Transition the incoming High Epsilon• Prepare for and participate in High Zeta retreat• Prepare for and present the duties of High Epsilon in Fraternity Education• Work with High Iota to ensure the Crisis Management Plan is developed• Assist High Iota with planning and coordinating Harm Reduction education session• Conduct social education sessions for the chapter and incorporate the Learning Model in all educational session• Assist High Iota with establishing a Harm Reduction Task Force• Build rapport with other sororities, fraternities, and campus organizations• Prepare and submit applications for Lambda Chi Alpha and campus awards

• Develops description and registration materials for the Graphics Competition to be included in the web portal, including determination of judging categories.• Working within available budget, determines awards.• Recruits judges and communicates in advance of conference to secure participation.• Manages all aspects of event, including setup, judging time, event, and breakdown.• Submits at least one educational program proposal for the regional conference by the deadline.• Attends all regularly scheduled regional meetings.• Integrates NACA® goals, initiatives and relevant strategic plan objectives in all aspects of position responsibilities.• Maintains a thorough knowledge and understanding of, and ensures adherence to, NACA® policies and procedures, as well as other applicable laws and regulations.• Follows NACA’s Non-Discrimination, Diversity Advancement and Affirmative Action Principles to recommend others to fill available positions in the NACA® leadership and takes the necessary steps to achieve a diverse Association, both through the recruitment of volunteers and suggesting to the Board of Directors new or modified programs and services for the Association’s members.• Additional responsibilities as assigned and agreed upon with volunteer supervisor.

• Create and implement recreational events on campus• Coordinate and conduct bus trips to New York and Washington, D.C.• Develop marketing campaigns for upcoming events utilizing social media, print media,and other marketing techniques across Shippensburg’s campus