Director Of Marketing And Development
Current• Under the general direction of the Executive Director, the Director of Marketing and Development is responsible for all aspects of a comprehensive marketing and development programs to benefit the organization.• Develop and implement a marketing strategy and communication plan for the organization.• Implement annual fundraising structure and campaign for the organization.• Assist the Executive Director in future financial development plans and campaigns.• Work with Director of Membership to create successful membership drives.• In coordination with Director of Membership, cultivate corporate memberships, expand corporate sponsorship opportunities, generate demand for memberships and promotional efforts.• Assist the Director of Membership in developing and promoting standard and promotional pricing.• Work with management team and support implementation of new programming; execute marketing plan to recruit new members and participants to those programs.• Identify partnerships to help promote the Hempfield recCenter programs, membership to drive marketing efficiency, such as business partnerships, school district, health related nonprofits.• Use print, electronic and digital opportunities to actively communicate programs, membership, partnerships; includes best practices in utilizing social media platforms.• Manage and update the Hempfield recCenter website.• Maintain social media accounts.• Create bi-weekly e-newsletters and maintain marketing email lists required for distribution.• Update in house marketing and digital screens.• Drive search engine optimization and website development to keep material relevant. • Create and oversee the development of promotional materials and strategies to advance outreach to membership, donors and community.• Assist and attend all special events regarding marketing and operations. Create and manage marketing budget.• Manage and create the program guide in the most economical way.