Inspired by pirates and seduced by gnarly problems, I'm a UX leader and doodler who loves solving challenging business problems. With 15+ years of experience, I have a knack for turning complex challenges into simple, user-friendly software that drives real results.I break down big challenges into manageable parts, using data-informed decisions to boost business value and increase revenue. At the heart of my design process is the pursuit of shared understanding and alignment. I believe that great design:• Bridges the gap between what a user needs and the business's goals• Obviates the need for documentation - if users can’t figure it out, we haven’t done our job• Deep dives into complex topics to craft truly usable and accessible experiencesI've helped companies:• Reduce a key user flow by 46%• Increase user engagement by 200% (https://tyhatch.com/portfolio/oct-button-switch/)• Improve an immunization tracking system for 400+ missions worldwide (https://tyhatch.com/portfolio/lds-church-missionary-portal/)As a leader, I'm committed to:• Empowering team members to do their best work• Providing flexibility and support, just as I appreciate receiving• Investing time in coaching and mentoring to set others up for success• Celebrating and advocating for my team’s achievementsI believe that a leader’s success is measured by the growth and accomplishments of their team. As one of my former direct reports put it, I strive to see “the person, not just the employee.”When I'm not designing or doodling fantasy maps or making sketchnotes, I'm hanging out with my family doing something fun or fixing something around the house. 🤪I'm also passionate about typography and have a website dedicated to it (whatstype.com)—it's long overdue for an update, and it's on my to-do list.