Ty Henderson Email & Phone Number

United States

• Held 20 generative user research interviews with internal stakeholders, clients, and non-clients to create 30% designs for a new staff well-being and retention module designed to save the company $1.3M in ARR• Leveraged a “Good, Better, Best” approach for conceptualizing 30% designs to different scopes to reduce time to development and prevent client churn in excess of $1M in ARR• Conducted 30+ generative and evaluative research sessions with 12 school districts for a next-generation survey reporting pilot to validate pilot performance resulting in 86% of clients wanting to roll out the new reporting experience at their district or school• Implemented UX-Lite methodology to establish baseline task-level metrics, then measured first iteration pilot performance, increasing the System Usability Scale (SUS) score from 69.5 to 72, equating to a letter grade increase• Led a UX Maturity audit of the organization using Nielsen Norman Group’s UX Maturity model and consistently met quarterly OKRs designed to level up the company from a Stage 3 to a Stage 4• Created a process for tying customer insights to product features, enhancement requests, and bugs to inform product roadmapping• Tested and evaluated 5 AI-powered UXR synthesis and repository tools to help reduce time to insights for the product team

Seattle, Washington, United States

• Facilitated a content strategy workshop with 12 cross-functional partners to develop a content model for a new digital program combining both physical and digital product development• Developed two innovative lesson preparation prototypes and validated designs through A/B testing with 5 clients and 5 internal stakeholders• Produced and tested a new license and user management feature that reduced customer support ticket volume by 5%• Collaborated with a cross-functional team to conduct new qual + quant research to inform updated personas for 7 different user types

Greater Seattle Area

Seattle, Washington

Greater Seattle Area

• Designed curriculum and conducted an intensive one-day, 6-hour UX Design workshop with 30+ students to introduce core UX concepts• Developed and delivered engaging instructional activities, ensuring students received consistent feedback within 24 hours

Greater Seattle Area

As Marketing Manager, I led and managed strategic marketing initiatives and helped direct business development efforts for a full-service architecture firm. With the firm's recent rebranding, I helped translate the new brand across all marketing channels.

Greater Seattle Area

As Sr. Marketing Specialist for the Retail Studio, I creatively supported Retail Leadership, Business Development and Marketing to win new clients and business for the firm. I facilitated market research to identify industry trends while exploring new markets and new service offerings. In addition to mentoring creative professionals, I also provided creative direction on client photo shoots and social media strategies.

Greater Seattle Area

As Senior Marketing Coordinator, I researched prospects and developed creative proposal strategies for responses to RFPs and RFQs. Ensuring marketing materials adhered to IA brand standards, I coordinated, prepared and assembled materials for internal and external client presentations. I also worked with internal committees to ensure continued success of the firm’s digital asset management system and social media presence.

As Proposal Manager, my responsibilities included: proposal and interview management, marketing communication strategy development and oversight associated with these tasks. Working directly with partners, senior level staff, and external vendors, I created and delivered successful communication strategies.

I managed and assisted multiple in-house studios with print and digital campaigns. Working in the Markets studio, I designed and produced branding materials, marketing collateral, packaging, and collaborated on firm presentations. I also worked closely with our design leader and IT team to develop and maintain intranet content and explore new ways of enhancing the users' online experience.

I assisted with the design of billboards, web and print ads, marketing collateral and invitations promoting seasonal shows. I also had the opportunity to reorganize and implement a new theater archives program for marketing materials.

B.S. Design, Interior Design

Activities and Societies: IIDA student member, Design exchange student to Stuttgart, Germany, 2000

Writing For The User Experience

Uxdi, User Experience

A.A.S., Graphic Design & Illustration

Activities and Societies: AIGA

Interior Architecture

Activities and Societies: http://www.nikolauspflege.de/I attended the University for a semester and worked with international students.