• Provided strategy and implementation for optimizing customer-saving effort that resulted in a benefit of 17% ($600,000 in incremental annualized revenue) to treated customer retention, by using an ensemble (LightGBM/XGBoost) machine learning model to prioritize ‘savable’ customers. • Assisted with strategy, implementation, and execution for a self-install upgrade device for 100,000 customers resulting in approximately $30,0000,000 in annualized revenue saved by developing “signs of life” customer reporting, along with processes to notify & deliver the self-install device to customers. • Provided Customer Data Platform audits, which expanded the audience of related campaigns over 100-fold by working with the application owner to correct campaign audiences. • Completed a proof-of-concept project for Generative AI, utilizing PaLM 2 to show value from: sentiment analysis, offer identification, offer strategy, & competitor prevalence. • Interviewed, onboarded, and guided interns within the Advanced Analytics team.

• Created, maintained, and utilized data lakes for assessing performance of business processes. • Migrated data automations for Google’s Cloud Platform, translating the previous automations into Airflow DAGs that allowed migration from the original on-prem database. • Provided insights back to the business in the form of actionable data summaries and visualizations.

Worked directly with C-level executives to support organization decisions via dashboarding.Coordinated acquisition integration work to consolidate reporting & analytics platforms from vertically and laterally acquired companies.Provided training for all Jr. Business Intelligence Analysts as well as client training for client-facing reporting tools.Provided assistance and oversight for ETL integrations in our data warehouse.Coordinated project management activities and provided direction to participants.Measured and communicated Business Intelligence value back to stakeholders of the company via dashboarding.Continued fulfilling all previous job responsibilities (from the Jr. Business Intelligence Analyst role).

Worked directly with clients to bring value to their organizations by creating customized reporting via Business Intelligence tools.Provided documentation and training pertaining to deployment of Business Intelligence changes to the production environment, along with documentation of overall system behavior and practices.Maintained reporting/analytics systems by modifying views to conform to industry standards.Worked directly with diverse organization interests ranging from finance, compliance, operations, marketing and sales to provide actionable data to assist in decision making and auditing.