Sigga Technologies™ is a leading developer of digital solutions used to increase workforce productivity and asset reliability in SAP Enterprise Asset Management. At the forefront of digital transformation, Sigga has been on the forefront of providing technology that replaces paperwork and excessive data entry with mobile apps and automation solutions.Accomplishments:• Spearheaded go-to-market strategies, leveraging cross-functional collaboration and market analysis to drive an 82% surge in qualified leads, fueling substantial growth across multiple product lines.• Orchestrated demand generation campaigns, using personalized ABM strategies combined, across digital, social media, and events, strategically aligning with the brand’s core value proposition to boost market share and enhance customer acquisition.• Optimized marketing spend by harnessing data-driven insights and performance analytics, from Google analytics, Rollworks, SEMrush and HubSpot leading to refined strategies and maximizing ROI across all marketing channels.• Delivered presentations at global industry conferences, establishing thought leadership and elevating brand recognition by expanding industry visibility and credibility across key markets.• Revamped the HubSpot platform and rebuilt the company website on WordPress, streamlining user experience, improving messaging clarity, and increasing engagement through a more adaptable web architecture.

HALO Diagnostics is an early stage healthcare and technology startup focused on delivering precision-focused, personalized patient care. A pioneer in minimally invasive prostate cancer treatment combined with delivering cutting edge diagnostic ensembles in the areas of prostate and breast cancer. Position eliminated in a RIF.Accomplishments:• Developed strategic marketing plan focused on brand development, PR, demand generation and content• Created and scaled brand architecture, including positioning and messaging across corporate, O&O centers, partnerships and joint ventures• Managed lead generation focusing on SEM, email marketing, content and patient journey delivering a 6x increase in website traffic, 103% in leads, reduced CPL 62% and a 116% conversion increase • Developed content strategy implementing an editorial calendar producing weekly blog content, sales enablement and video assets, breaking news channel, >30 sales assets, >150 video segments and testimonials • Created a focused customer success program leveraging premium testimonials and references• Partnered with product marketing, product management and operations to launch new products

Suplari was a market leading Spend Intelligence and Spend Agility company. Responsible for: Demand Generation, Positioning, Messaging, Analyst Relations, Sales Enablement, Website DevelopmentMarketing Partnerships, Public Relations, Product Launches. Acquired by Microsoft.Accomplishments: • Led high performing marketing and BDR team resulting in 50% pipeline increase and 70% revenue increase • Launched content functionality with website improvement and bimonthly webinars focused on new messaging and thought leadership• Executed a competitive intelligence program to monitor competition and support sales• Implemented analyst relations with Gartner elevating Suplari into must consider buy conversation

Ivalua is a privately-held, global procurement software company.Responsible for the Americas marketing team focused on building the Pubic Sector vertical, demand generation, partner, brand and event marketing. Accomplishments:• Spearheaded transformative marketing campaigns, leveraging targeted strategies and deep industry insights to expand public sector ARR from $1.5M to $15M and drive $60M in partner-generated revenue.• Orchestrated high-profile ABM initiatives, strategically aligning with Line of Business (LOB) goals to amplify brand recognition by 135% and accelerate pipeline growth by 72% through impactful events and sponsorships.• Developed and executed brand activation strategies, across content, webinar and events, partnering with regional sales and customer success teams to amplify Ivalua’s market presence, resulting in a 50% increase in campaign engagement and 3x increase in brand awareness.• Developed a data-driven marketing strategy, focusing on event marketing, digital content distribution, and ABM, which resulted in a 72% increase in lead generation and a 50% boost in revenue.• Forged public sector marketing partnerships, accelerating thought leadership and driving significant lead generation across targeted segments.• Scaled a six-person field marketing team, expanding the company’s event footprint from 5 to 35 annually, and increasing brand engagement through targeted field events.• Established a proactive public relations strategy, securing earned and placed media coverage, which elevated brand credibility and expanded media reach.• Led monthly partner marketing activities with SI partners, resulting in a 2x increased pipeline growth and enhanced brand awareness through co-branded online and event initiatives.• Directed the Ivalua Now User Conference, growing attendance from 200 to 550, managing a $1M budget, and increasing sponsorship revenue 3x, resulting in increased customer and partner engagement, and improved ROI.

BroadVision was a global public company with a product portfolio of SaaS and enterprise software offerings. I was hired to reposition, brand and launch Vmoso, a mobile workplace productivity platform.Accomplishments:• Designed and executed multi-channel marketing campaigns, utilizing data-driven digital strategies to amplify market penetration by over 30%, propelling substantial business growth.• Partnered with sales teams to refine go-to-market strategies, ensuring a smooth transition from lead generation to sales closure, resulting in enhanced alignment and increased conversion rates. • Crafted and led a multi-channel VMOSO go-to-market strategy, tailoring content for global audiences to drive global engagement and accelerate market entry. • Developed and delivered over 130 pieces of high-impact content, including videos, white papers, and sales enablement materials, to amplify brand storytelling and support sales engagement.

VC’s called upon me to help launch foreign startups into the US market. I focused on marketing, customer acquisition and partnership strategies, product marketing enhancements and content marketing. I worked with early stage startups and turnaround organizations in the B2C and B2B space I developed initial brand strategies and positioning, identified target audiences and created launch plans.Utilizing user data, I optimized weekly marketing campaigns to increase adoption and retention. (22%)I launched a consumer communication app in the US and achieved 1 million downloads in 90 days.I developed content partnerships/licensing with Hollywood studios.

I was brought on as the first brand marketer with business development expertise to lead four critical areas: spearheading B2B marketing efforts for sales, product, and Yahoo! Small Business; overseeing the marketing function for all business development initiatives; managing brand integration for acquisitions; and project managing global third-party branded content. Unfortunately, I was impacted by the 2011 company-wide layoff, which resulted in a 70% reduction in departmental headcount.Accomplishments:• Championed global collaboration with regional leadership and 3rd-party content providers, crafting a comprehensive brand marketing implementation strategy that streamlined content deployment across international markets, enhancing brand consistency and reach.• Drove cross-functional collaboration to develop comprehensive brand guidelines, establishing transparent processes that accelerated business development activities, significantly improving internal alignment and efficiency.• Reengineered the deal approval workflow, eliminating bottlenecks and introducing automated solutions to reduce the process time by 80%, expediting time-to-market and boosting operational efficiency.• Conducted an in-depth branding analysis, recommending portfolio streamlining to simplify the brand structure, and spearheaded the naming strategy for a 49-product video ad suite, driving cohesive brand identity and market clarity.

NeoEdge pioneered the advertising monetization revolution in the online casual game space. I was hired to position, message and generate revenue for a new video advertising network. Company was sold to Blue Noodle.Accomplishments:• I positioned NeoEdge as the category killer ,while repositioning the competition, and created a multi-channel strategy to achieve market leadership.• When sales leadership identified a knowledge gap, I stepped in to lead sales training and pitch to major brand advertisers.• I worked with consumer brands: McDonalds, M&M Mars, Estee Lauder, Progressive Insurance and Johnson & Johnson incorporating online video and mobile in multiscreen marketing programs. • I launched groundbreaking market research examining the strategic potential of online video ads and the casual gaming media space. • I leveraged PR and event marketing to evangelize NeoEdge, create partnership and advertiser interest.• In 18 months, NeoEdge grew from #7 to #1 and became an OnMedia Top 100 Honoree and RedHerring Top 100 company.

BlueLithium was a leading display advertising ad network that was acquired by Yahoo! I was hired to lead day-to-day global marketing and to reposition BlueLithium to break through the competitive clutter and accelerate sales.Accomplishments:1. Identified strategic value proposition that catapulted BlueLithium into a must-buy decision.2. Developed a SWOT analysis and responded to competitive landscape to uncover the strategic advantage of the Blue Lithium advertising platform. 3. Analyzed event-marketing procedures and created a 90-1-90 program that increased event ROI 3X.4. Conducted sales training and rolled out a sales enablement program focused on ABM and created a 48-hour turnaround program that provided sales with prospect centered sales collateral.5. Increased sales in a forgotten sales program, from $80K to $1.25M.6. Repositioned brand and corporate messaging resulting in major account wins.

Recruited, for short-term targeted vertical strategy focusing on QuickBooks for Contractors vertical. Strategy discontinued two months after my start.1. Increased revenue 21% to $34M using the following strategies:- Simplifying messaging, understanding audience needs and focusing messaging on solving for their pain points.- Increasing the use of visuals in all marketing materials to create a “right for me” connection with the target audience.- Collaborated with retail to simplify packaging messaging to create a secure feeling in target audience.- Cross-functional collaboration with sales, product and product marketing to better connect with customers earlier in the buying cycle.- Result – improved Net Promoter Score2. Supported “drive to retail” strategy by partnering with Office Max at the International Builders Show.- Provided leadership through cross-collaboration with sales, retail and product organizations to engage with buyers and provide a direct selling opportunity.- Exceeded sales goals by 170%3. Redefined marketing support by including web/ecommerce and social media in the marketing mix.- Focused ecommerce messaging on “right for me” to create confidence in the purchaser’s intent.- Launched one of the first corporate podcast series for a Fortune 1000 company.4. Increased awareness and sales 20% for Learning and Training products.- Collaborated with retail sales to advocate for greater shelf space and priority.- Focused on data that indicated 25%+ shelfware- Utilized research that indicated higher Net Promoter Scores for better- trained and informed customers.5. Represented marketing on a cross-functional and cross divisional team developing the future SaaS offerings for QuickBooks.Hanley/Wood 2005 Product of the Year