Windsor Co. is a consulting management and advisory firm which works with large and mid-sized organizations to re-imaging and accelerate their business and growth opportunities. Our team and network have decades of operational, digital, and growth experience building strategies to drive deep enterprise value creation.

We were tired of store-bought cocktails filled with artificial ingredients. We wanted that same experience you get from your favorite bartender at your local cocktail bar: fresh ingredients, and interesting recipes, mixed right in front of you with top-shelf spirits. So, we joined forces with the top talent in the bartender world and began commercializing their recipes in our unique, high-pressure, twist-to-mix tech. Through the use of our unique high-pressure twist to mix tech, we’ve invented the first ever truly fresh bottled cocktail.Launched brand with CEO in mid-2020 and scaled to $6M annualized run rate by end of 2021 through e-commerce growth marketing. Went on to lead fundraising totaling $10M from top-tier investors including Anheuser Busch. Look for DrnxMyth launching into national retail in 2023.

Led Growth as an early member through to exit at Olaplex (Nasdaq: OLPX), a disruptive, high growth, patent protected, technology based hair care company. During my tenure, I led product development on all new SKUs, expanded digital and physical footprints, managed all digital and performance marketing, oversaw the brand on (Amazon/Intl., Tmall, Dermstore, etc), and partnered with Sephora to grow the business with an omni-channel approach. Developed the tools, programs and educational materials for professional support to cultivate a community which lead to driving breakout earned media.In my varied leadership roles I led many functions and worked closely with stakeholders and cross-functional teams (CEO, Operations, Technology, and Finance) to achieve outstanding YoY growth.

Athena Cosmetics is the holding company to the hit global brand, Revitalash. I came onboard at Athena to help in their new brand development department. I worked on a variety of brands internally, including Revitalash, a mass lash brand, anti-aging hair care line, a new brow product, and a unique professional haircare line launched into Ulta.

Traditional shampoo was originally developed to care for and cleanse hair that was heavily styled and plagued by build-up. This practice has become outdated and is too harsh for today’s carefree, fuss-free hairstyles. Initially the brand was purchased as a trademark application by Athena Cosmetics and then sold again to a contract manufacturer after the brand peaked revenues at $5M yearly run rate. Launched brand into 2000 salons within 6 months of launch, then to 1000 Ulta doors by end of year 2, alongside strong AMZ and DTC business exiting to private investors in 2016.

Product Marketing Lead for Appscale covering inbound research, product strategy, go-to-market strategy and adoption, sales enablement, and external messaging. AppScale is a hybrid cloud software that allows you to run AWS workloads on your servers without any code modification. AppScale works by emulating AWS’s native cloud services such as EC2, S3, EBS, and more on servers that are not owned by AWS. In this way, AppScale makes it possible to deploy workloads on private infrastructure using the exact same tools, processes, and APIs that you would use in AWS itself. Whether you want to save money (up to 70% less than AWS), gain more control or solve privacy, security or compliance issues, AppScale can help.

Served in Project Management Oversight by monitoring and managing startups and mid-size brands. Advised project owners on strategy, product development, go-to market, project delivery method, vendor selection, design, budget and cost analysis, and business intelligence reporting. Coordinated amongst project owners, design firms, public agencies, and the contractors, reported project progress, issues and risks and recommended solutions and strategies.

Founded in 1992, West End Partners is a business that leverages the principals' investment and operations management capabilities with its capital to expand, or, as needed, reset the growth opportunities for middle market companies. West End has a multi-disciplinary approach to the growth companies with which it works, supplying Strategic Advisory and Implementation Partner Services, and Restructuring Services, where applicable; all linked to its Managed Investment Program. West End also delivers Portfolio Management and Transactional Services to provide acquisition and financing options, which supplement the organic growth plans it puts in place for its partner companies. From a sector perspective, West End has, since its inception, had extensive coverage of diverse market sectors in providing services to a broad client base, spanning the media, retail, manufacturing, distribution, technology and internet markets.