Tylee Byrne Email & Phone Number

Wellington, New Zealand

Product Marketing Manager (‘The Shopkeeper’) Key Accountabilities:
- identified the ideal state for the Powershop ‘Shop’ – managing work across teams and the organisation to evolve the Powershop experience and service models
- reviewed and provided recommendations for the transformation programme and continue to support for implementation
- managed and led product marketing campaigns, managing all stages of the process from insight generation and briefing all the way through to go live and post campaign analysis.
- identified areas for product development and optimised customer experience to address customer pain points.
- identified the automation and optimisation opportunities within the shopper experience, continually reviewing these opportunities.
- day-to-day ownership of the Shop, continually reviewing and developing Shop products.

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Brand Manager - Customer Engagement Key Accountabilities:
- collaborated with external creative agencies to ensure creation and delivery of integrated brand campaigns that attract customers to the Powershop brand.
- managed and led both loyalty and retention marketing campaigns, managing all stages of the process from insight generation and briefing all the way through to go live and post campaign analysis.
- regularly analysed and interrogated data to develop insights about Powershop customers, used these insights to drive recommendations and decisions.
- ensured consistent use of the Powershop brand platform across all marketing activities
- grown brand awareness and enhanced brand performance.

- responsible for the ongoing success of the charity product (Power for Good) as both a customer and staff experience, evolving the mechanic beyond one of a predominantly product. Drove adoption of charity product engagement through to 7.7% of the residential shopper base.
- owned and drove the success of the customer referral programme (Switch Your Mates) as a customer retention and acquisition channel, supporting the overall customer growth ambitions. Enhanced overall performance of Switch Your Mates to 20% of total monthly acquisitions.
- proactively identified new opportunities to ensure Powershop’s success in both retention and acquisition

- managed World Physio Day marketing campaign to engage both Physiotherapy New Zealand’s members and the public .
- managed content for and edited Physio Matters, a monthly magazine for Physiotherapy New Zealand’s members.
- sourced content for Physio Matters, liasing with freelance writers, membership branches and external organisations.
- created content for Physio Matters, ranging from 300–1200 word articles.
- created, sourced and quality-checked engaging content for Physiotherapy New Zealand’s public and separate member-only websites.
- managed media monitoring using external platform.
- managed Physiotherapy New Zealand’s social media accounts (Facebook and Twitter).
- managed planning, logistics and running of the Physiotherapy New Zealand Conference.

Education record

Education record