Tyler Babb Email & Phone Number

New York, New York, United States

I lead user research for client technology projects in the Public Sector. My methods and insights guide technical teams to build user-focused solutions for a variety of state departments, local agencies, and educational institutions across Georgia and Ohio.

New York, New York, United States

I led research initiatives that helped Healthcare companies understand their biggest challenges in data, AI, and automation. Whether it was finding ways to better manage the flow of patient data or building new tools that automate medical processes, I facilitated user-centered innovation with IBM Technology.• Designed qualitative research initiatives for 32 client teams across 6 leading Healthcare organizations, accelerating our team’s understanding of their business needs with targeted research processes and outcomes.• Facilitated 50+ user interviews and client-facing discovery workshops, identifying end-user pain points within their existing medical processes, technology, and data infrastructure.• Translated research findings into well-defined scopes for customized tools and demo applications, streamlining the implementation process for Product and Engineering teams.• Presented research insights to client executives at a global Pharmaceutical company, leading to an improved data reconciliation process and reduced time/labor costs for trial managers.

Waltham, Massachusetts, United States

I conducted an in-depth research and design process to bring a concept into reality with a new product feature. From hosting usability tests with existing users to designing Figma prototypes, I helped address pain points in online marketing for thousands of small business owners.• Produced an end-to-end qualitative research initiative to validate an upcoming Sign-up Forms tool concept, resolving user-reported issues within our existing lead-generation product features.• Designed 20+ interactive, high-fidelity Figma prototypes for testing, reducing the amount of time/clicks it took users to create new email marketing campaigns.• Led 6 rounds of live usability tests with 30+ web-platform users, collecting valuable feedback on their pain points with navigation, accessibility, and task completion.• Implemented data-backed recommendations in new wireframes and prototype iterations, increasing usability metrics with successive rounds of user testing.• Communicated research insights to Product Managers and Engineers, streamlining the product development process by tailoring sprints to new user challenges and priorities.

New York, New York, United States

I bridged the gap between customer concerns and stakeholder priorities for New York’s largest transportation projects. By sharing region-wide user insights, I provided guidance on data-driven infrastructure changes for the World Trade Center and Port Authority Bus Terminal Redesign Plan.• Presented insights from 2 region-wide “CommuterChats” surveys to Planning Teams, aligning stakeholder priorities with key customer concerns within 5 Port Authority facilities.• Facilitated weekly meetings to discuss research and design requirements for the Port Authority Bus Terminal Redesign (PABTR), streamlining project phases for Engineering teams and external agencies.• Leveraged requirements from NYC Community Board meetings to iterate on AutoCAD and Google Sketchup models, producing user-centered enhancements in the terminal’s navigation, wayfinding, and accessibility.