Tyler Barton

Tyler Barton Email and Phone Number

Head of Paid Google and Strategy @ Grip
American Fork, UT, US
Tyler Barton's Location
Provo, Utah, United States, United States
Tyler Barton's Contact Details

Tyler Barton work email

Tyler Barton personal email

n/a
About Tyler Barton

As a Senior Media Buyer Manager at Boncom, I lead a team of six buyers and manage large-scale campaigns that support the growth and branding of various clients and products. I use my finance degree from Utah Valley University and my marketing expertise to develop data-driven and creative strategies that optimize the performance and return on investment of each campaign.I have spearheaded several key initiatives, such as programmatic buying, international campaigns, and creative content development, that have earned praise and recognition from both internal and external stakeholders. I have also contributed to improving the efficiency and quality of the buying processes, the training and retention of the buyers, and the alignment and collaboration with other teams and departments. I am passionate about finding innovative and effective solutions that deliver value and results for the company and the clients.

Tyler Barton's Current Company Details
Grip

Grip

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Head of Paid Google and Strategy
American Fork, UT, US
Employees:
6
Tyler Barton Work Experience Details
  • Grip
    Head Of Paid Google And Strategy
    Grip
    American Fork, Ut, Us
  • White Fox Marketing
    Founder
    White Fox Marketing
    Provo, Ut, Us
  • Golden Hippo®
    Manager, Digital Acquisition
    Golden Hippo® Feb 2024 - Present
    Woodland Hills , Ca , Us
  • Boncom
    Senior Media Buyer Manager
    Boncom Oct 2019 - Jan 2024
    Salt Lake City, Utah, Us
    -Use best practices to manage buyers and provide regular training to a team of 6. Partner with management to structure long-term buying strategies and tactics.-Supervised large campaigns (10 Million+), developed data-driven processes and strategies to standardize buying across buyers and created standard operating procedures for other key initiatives.-Aligned with creatives to develop creative content for campaigns that earned extensive praise and was used as the template for other projects companywide.-Spearheaded programmatic buying initiative, international campaigns, and more while overseeing clients, products, and campaigns that supported total market share increases of 10%.-Chosen to guide paid search, programmatic display, video, and paid social ad campaigns for large lead generation, e-commerce, and awareness-focused clients. Authored an internal handbook to convey common issues and lessons learned.-Scaled Brazil campaigns 528% while decreasing cost per lead by 62%. Provided training to incoming staff on relevant concepts and company policies as a subject matter expert.
  • Recover-U
    Partner | Cmo
    Recover-U Jan 2021 - Dec 2023
  • Fishawack Health
    Associate Media Director
    Fishawack Health Feb 2022 - Sep 2022
    Knutsford, Gb
  • Admixt
    Paid Media Manager
    Admixt Oct 2021 - Jul 2022
    Austin, Tx, Us
  • Verati
    Managing Director/Vp Marketing
    Verati Jan 2019 - May 2021
    -Cut CPC 72% through testing and creative content solutions within strict deadlines.-Improved website speed, reducing loading times by 62.5%+ as a technical lead.-Analyzed data to improve marketing campaigns while overseeing all financial and accounting functions, including producing innovative approaches for branding and new market entry.-Enabled up to 540% ROAS while also cutting shipping costs by 52% and increasing profit margin by 9.4%. Sought as an external consultant to other small businesses.
  • Goldman Sachs
    Analyst - Listed Derivatives
    Goldman Sachs Feb 2018 - Jan 2019
    New York, New York, Us
    -Aided clearing billions of dollars in futures trading, maintaining high standards of accuracy.-Revamped approaches to train and onboard new employees, including authoring training guides for complex functions and other supplementary content for systems.-Automated processes and eliminated inefficiencies, decreasing work hours by 8% daily.-Collaborated with VP to decrease employee turnover while avoiding significant budget impacts.
  • Recover-U
    Financial Consultant And Analyst
    Recover-U Apr 2017 - Apr 2018
    -Advocated for new processes to compile data, all while enabling 98% AR collection rate.-Implemented transition to accounting software that increased time efficiencies across KPIs. Offered insights to other financial resources on potential IT improvements.-Consulted on an equity deal with developer and maintained clear, reliable communication.
  • Recover-U
    Financial Analyst
    Recover-U Apr 2017 - Mar 2018
    -Implemented new processes for billing that produced a 98% AR collection rate within 2 months.-Built and analyzed financial statements to provide insights to the CFO. These insights lead to an investment that increased revenue by 22% in one year.
  • Utah Valley University
    Business Tutor
    Utah Valley University Feb 2016 - May 2017
    Orem, Ut, Us
    Responsibilities:-Assisted students in learning and implementing complex concepts efficiently-Performed complex problem-solving in subjects such as Finance, Marketing, Accounting, Excel, Calculus, Statistics, and Economics-Assisted in statistical analysis on our lab's metrics to help identify and improve lab inefficiencies
  • Vivint Solar
    Account Manager
    Vivint Solar Jul 2014 - Jan 2015
    Lehi, Utah, Us

Tyler Barton Education Details

  • Utah Valley University
    Utah Valley University
    Finance

Frequently Asked Questions about Tyler Barton

What company does Tyler Barton work for?

Tyler Barton works for Grip

What is Tyler Barton's role at the current company?

Tyler Barton's current role is Head of Paid Google and Strategy.

What is Tyler Barton's email address?

Tyler Barton's email address is ty****@****ing.com

What schools did Tyler Barton attend?

Tyler Barton attended Utah Valley University.

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