Tyler Campillo Email & Phone Number

San Diego, Ca, Us

Sacramento, California, United States

Folsom, California, United States

I completed a marketing internship for an independent software development company which owns and operates multiple consumer facing apps. During the internship, I contributed to several marketing initiatives for the business.- Created ad campaigns, ad sets, ads, and audiences in Meta Ads Manager and TikTok Ads Manager.- Analyzed CPM, CPC, and CTR of ads.- Discussed ad budgeting with the owner, and contributed to decision making of where ad spend should be allocated.- Compared and analyzed past ad campaigns to gain insights around which past campaigns were effective, to allocate more ad spend to those campaigns and to inform future ad campaign decisions.- Analyzed ad spend results versus organic growth.- Contributed to process improvements when defining ad campaign audiences, saving time for the business as a result.- Created engaging social media content for TikTok.- Reached out to influencers for collaborations and sponsorship deals.- Used Photoshop to create custom graphics for ad campaigns as well as the App Store.- Learned how to use AI (MidJourney) to create marketing images.- Compared online tools / services and helped to inform which vendors to use.- Evaluated proposals from brands offering marketing placements.- Created charts in Amplitude to segment user acquisition and revenue data by country

Bachelor Of Science - Bs, Business Administration, Marketing

Google Career Certificate, Digital Marketing & E-Commerce

Associate Of Science - As, Business Administration And Management, General