Tyler Chaplin Email & Phone Number

Atlanta Metropolitan Area

Atlanta Metropolitan Area

• Staffed as a product marketing manager for a leading internet services company.• Headed team to develop market offerings for Oracle Advertising products by creating Accenture capabilities and lead delivery by developing content, mentoring analysts, and leading business development pipeline. Collaborated with sales and customer success teams to understand customer pain points and identify opportunities for upsell and cross-sell within existing product offerings.• Managed scope & project deliverables of a media mix modeling implementation and adoption through Agile methods by gathering requirements and documentation, coordinating cross-functional teams, communicating progress with clients, and making continuous improvements. Established project milestones and proactively addressed road blocks and risks by designing and continuously updated project trackers to ensure client satisfaction coming in on-time and under budget. • Conducted market research and analysis to identify customer needs and competitive landscape, informing roadmap decisions and feature prioritization. Utilized data-driven insights and user feedback to iterate on website features, leading to a 10% improvement in conversion rate.

Atlanta Metropolitan Area

• Conducted comprehensive data analysis and extracted actionable insights to uncover key trends across various digital media channels including Google Search, Meta Ads, and programmatic display, leading to a 15% boost in customer engagement.• Collaborated closely with senior-level clients throughout their digital transformation journeys, offering strategic insights and aligning them with their overarching business strategies yielding a remarkable 25% increase in client satisfaction scores.• Spearheaded a media mix modeling test for a prominent big box retailer, resulting in the establishment of a more efficient omni-channel marketing strategy reducing the client's CPC and CPM.

El Segundo, California, United States

Greater Los Angeles Area

• Spearheaded the UX/UI strategy to revamp product landing pages, collaborating closely with the global brand manager to ensure alignment with brand guidelines. Responsibilities included designing wireframes, creating detailed technical requirements, and overseeing implementation.• Cultivated a strategic partnership with our 3PL company, leading the integration of our ERP systems and implementing streamlined processes, resulting in a more efficient e-commerce operation and reducing order fulfillment time by 50%.• Organized new product launch by creating a roadmap with key deliverables, managing internal & external stakeholders, and translating customer needs into actionable deliverables serving as a bridge between technology and business teams to establish alignment.

El Segundo, California, United States

Highlands Ranch, Co

• Directed the eCommerce department, overseeing website performance optimization, resolving customer service escalations, and implementing standardized operating procedures (SOPs) for warehouse operations.

Master Of Business Administration - Mba

Professional MBA student - Class of 2026

Bachelor’S Degree, Psychology

Activities and Societies: Alpha Sigma Phi