Hi, I’m Tyler Cornelius, an Industrial Designer with 15 + years of professional experience in the business of Design. Born and raised in Southern California, I was an outdoor enthusiast with a love for anything on wheels and an imagination that expanded from cartoons, to shoes, to vehicles. I always knew art would be a part of my life, but my desire to blend a passion for innovation, business and lifestyle intersected when I discovered the world of design.My professional experience working in the car & motorcycle industries has allowed me to hone my craft as a designer and as a design thinker, thriving in a fast-paced, collaborative environment. Working on a variety of assignments, from blue-sky ideation, to final renders, tech packs to final execution, I love the process of making an idea, reality. It's the intersection of innovation, market analysis, constraints and business strategy, finding that perfect balance between a great idea and a tangible, producible outcome.Throughout my career, my enthusiasm and creativity are shared through my desire to craft high-quality products that people are excited about, ideas that build a connection to a brand and the lifestyle they love. I create products that exceed expectations in comfort, safety and style, communicating a deep understanding of the user’s needs and building legacy and loyalty to the companies they trust.