Trove Branding Consultants is a global digital marketing agency specializing in Organic Social Media Marketing, Influencer Marketing, Email Marketing, SMS Marketing, and content creation for small to midsize companies across sectors including B2B, E-Commerce, Finance, Healthcare, and Nonprofits.As the Marketing Director, I strategize and oversee comprehensive marketing strategies, brand positioning, and team leadership while driving business development and client success. My role involves leading cross-functional teams, managing budgets, and executing data-driven campaigns to elevate brand awareness, customer acquisition, and revenue growth.

As the founder of Trove Social Academy, I have cultivated a thriving community designed to empower social media managers and freelancers to grow their businesses. Through a combination of carefully curated courses, engaging virtual and in-person events, and interactive challenges, I’ve created a space where professionals can access the resources, support, and strategies they need to succeed.Trove Social Academy’s offerings include comprehensive courses that provide step-by-step guidance on social media management, business growth strategies, and digital marketing techniques. These courses are designed to help participants elevate their skills, build systems, and scale their businesses effectively.To further drive community interaction, I’ve incorporated challenges that encourage participants to apply their learning in real-world scenarios, fostering growth and accountability within the group. This dynamic approach has led to increased participation, higher engagement, and the development of a loyal, supportive network of professionals.

The Root Remedy is a health a beauty brand that solves skin and mental health issues from the inside out by targeting the gut microbiome.Awards: • 1st Place UCLA Anderson Venture Accelerator Picth Competiton • 3rd Place Rare Beauty x Ulta Beauty Pitch Competition• Finalist in Cantu Beauty x Essence Festival Pitch Competition• Inaugural Cohort Member in Goldman Sachs x One Million Black Women

As the Digital Marketing Manager at Fearless Fund, my primary role included developing and executing the digital marketing strategy across social media, email marketing campaigns, and other digital channels to enhance brand visibility, drive traffic, and engage with the target audience effectively.1. Social Media Management:- Developed and implemented a comprehensive social media strategy to promote The Fearless Fund and Fearless Foundation, and its portfolio companies.- Created and curated engaging content for various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.- Monitored and responded to comments and messages, fostering meaningful interactions with our audience.- Analyzed social media performance metrics and adjust strategies as needed to optimize reach and engagement.2. Email Marketing:- Planned and executed email marketing campaigns, newsletters, and updates to reach a broad and targeted audience.- Created and managed email marketing content and design, ensuring a professional and consistent brand image.- Monitored email campaign performance, including open rates, click-through rates, and conversion rates, and make data-driven improvements.- Segmented email lists and tailor messages to different audience segments for maximum impact.3. Content Creation:- Developed compelling and informative content and videos related to venture capital, startups, and business trends.- Collaborated with the design team to create visually appealing assets for digital marketing campaigns.- Maintained a content calendar to ensure a consistent flow of fresh and relevant content.4. Analytics and Reporting:- Used analytics tools to track the performance of digital marketing efforts and provide regular reports to the management team.- Identified key performance indicators (KPIs) and measure ROI on marketing campaigns.- Utilized insights to continuously optimize and refine the digital marketing strategy.

As the Social Media Strategist for Tailored Beauty I was responsible for developing and executing social media strategies to strengthen brand presence and drive engagement on Instagram and Facebook. I also lead influencer marketing campaigns to expand brand reach and connect with the target audience.Social Media Strategy and Content Creation:- Developed, implemented, and managed comprehensive social media strategies that aligned with the brand's objectives.- Created compelling, on-brand content, including images, videos, and written content.- Planned and maintained a content calendar and project management systems to ensure regular and relevant posting.Community Engagement:- Monitored and responded to comments, messages, and mentions on social media to build and maintain a positive online community.- Fostered conversations and engagement among followers to strengthen brand relationships.Influencer Marketing:- Identified and collaborated with relevant influencers and partners in the natural haircare and beauty industry.- Leveraged influencers to create authentic, user-generated content.