- Turned Dark Shops Channel around making them profitable increasing sales 300%- Optimized 3rd party Marketing Strategy helping deliver a 35% increase in 3PD Sales.- Added Regional DSPs bringing in $300K+ in incremental sales- Helped renegotiate UberEats Marketplace commission resulting in six digit savings annually. - Assisted in renegotiating Doordash Drive contract leading to increased profitability of channel.- Olo platform settings optimization leading to an average 7% increase in Order Success Rate and reduced online ordering errors by 35% the last 6 months.

- Assist brands with POS integration implementation of online ordering and loyalty platforms- Collaborate with IT and Operations teams to troubleshoot store level issues to improve operational efficiency along with overall customer experience across digital platforms- Lead individual one-on-one training sessions with operators and franchisees on the Olo platform- Work with brands on initial set up and ongoing strategy for 3rd party delivery marketplaces (DoorDash, GrubHub, Postmates, & UberEats)- Advise restaurants on digital strategy to increase sales and profitability- Punchh University Certified

- Work day to day with DoorDash, GrubHub, Postmates, UberEats, ezCater, & others to drive sales- Manage 3+ brands across multiple 3rd party delivery providers- Developed 3rd party delivery promo strategy increasing 3rd party sales by over 200% in 2020- Assisted strategy development resulting in 300% increase in native online order sales in 2020- Coordinated with team to roll out Olo Dispatch that allowed for native order delivery through Fazolis.com resulting in lower commissions, higher profitability, and access to customer data. - Collaborated with cross functional teams within organization to launch 3 virtual / ghost concepts- Partnered with Ops team to identify & implement strategies to streamline off-premise execution- Increased gift card sales 20% in 2019 compared to previous year- Increased ezCater orders by 88% in 2019- Expanded 3rd party delivery program increasing segment sales 100%+ in 2019- Assisted in the implementation of Olo integration for company and franchise locations- Executed strategic targeted catering mailer resulting in $100,000+ in sales for select locations- Launched brand in 3rd party gift card partner Incomm

- Successfully developed and managed over 40+ strategic partnerships- Increased income for the marketing department by 200%- Increased gift card program 500% over the last 10 years- Developed partnership program with collegiate and professional athletic organizations resulting in incremental restaurant sales and increased brand exposure- Launched gift card in third-party retail market reaching over $100+ million in sales- Created charity gift card program resulting in increased sales and positive PR for company with cause marketing forming relationships with various non-profit organizations- Created Texas Roadhouse Featured Artist of the Month Program to cross promote with country music industry in order to increase brand exposure and artist exposure- Executed brand activation events with CMA, BMI, UMG, WME, Warner Music Group, and others in the music industry to increase brand awareness within country music industry- Created Back Porch Live Youtube program which won 2018 Emmi Award for Best Digital Campaign- Executed loyalty club member acquisition campaigns adding hundreds of thousands of new members- Assisted in the creation and implementation of Texas Roadhouse Sustainability Plan- Member of the Crisis Communications Team

- Collaborated with agency in complete redesign of company website- Partnered with agency to develop mobile app for iPhone & Android- Launched mobile loyalty program, executed SMS strategy, and message execution- Oversee and work with multiple partners to optimize SEO strategy- Researched digital platforms and performed analysis to determine if they were of value to the company- Work with others in marketing department on e-mail marketing content and strategy- Developed and executed Texas Roadhouse's social strategy- Monitored 380+ local store Facebook pages and was the social voice for the company- Managed all gift card partnerships and programs

- Implemented personalized and co-branded gift cards on company website- Launched company gift card in to 3rd party retailer- Managed company website content and local store page updates- Managed company intranet and marketing micro-site content- Assisted in the creation of local store e-mail marketing messages- Analyzed website analytics

Executed local marketing eventsCompetitor analysis and researchAssisted marketing department in data management and report building