Tyler Effinger Email & Phone Number

United States

Manage digital media campaigns for 2+ clientsBuild digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platformsWork cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaignsMonitor campaign performance and spend pacing for dozens of campaigns across multiple buying platformsReport and present results to clients and internal stakeholdersRecommend optimizations to clients, based on… Show more Manage digital media campaigns for 2+ clientsBuild digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platformsWork cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaignsMonitor campaign performance and spend pacing for dozens of campaigns across multiple buying platformsReport and present results to clients and internal stakeholdersRecommend optimizations to clients, based on campaign performance data Show less

Akron, Ohio, United States

Spearheaded all aspects of digital marketing, encompassing SEO/SEM, marketing databases, email campaigns, social media, and display advertising initiatives.Crafted and nurtured our social media presence, ensuring a robust and dynamic engagement with the target audience.Conducted detailed performance analysis of all digital campaigns, aligning them with set goals (ROI and KPIs), and provided insightful reports.Keenly identified market trends and insights to optimize… Show more Spearheaded all aspects of digital marketing, encompassing SEO/SEM, marketing databases, email campaigns, social media, and display advertising initiatives.Crafted and nurtured our social media presence, ensuring a robust and dynamic engagement with the target audience.Conducted detailed performance analysis of all digital campaigns, aligning them with set goals (ROI and KPIs), and provided insightful reports.Keenly identified market trends and insights to optimize spending and campaign performance.Innovated and implemented new growth strategies through creative brainstorming.Managed the planning, execution, and analysis of various experiments and conversion tests.Collaborated effectively with internal teams to design optimized landing pages and enhance overall user experience.Employed advanced analytical skills to comprehensively evaluate the customer journey across various channels and touchpoints.Developed and refined conversion points, optimizing user funnels for maximum efficiency.Engaged in productive partnerships with agencies and vendors, leveraging their expertise for improved campaign outcomes.Actively evaluated and integrated emerging technologies, providing thought leadership and strategic direction for their adoption. Show less

Akron, Ohio, United States

Social Media Strategist for Branding & Campaigns:Led social media initiatives for company branding, TV shows, and marketing campaigns.Oversaw the Social Media Department and streamlined Content Management System processes.Content Writer for Brand & Celebrity Collaborations:Authored impactful content to boost national brand awareness and engaged with internationally known guests.Coordinator for Cross-Departmental Creative Content:Facilitated collaboration and… Show more Social Media Strategist for Branding & Campaigns:Led social media initiatives for company branding, TV shows, and marketing campaigns.Oversaw the Social Media Department and streamlined Content Management System processes.Content Writer for Brand & Celebrity Collaborations:Authored impactful content to boost national brand awareness and engaged with internationally known guests.Coordinator for Cross-Departmental Creative Content:Facilitated collaboration and scheduling across departments to ensure cohesive content production.Email Marketing Specialist:Designed and sent promotional emails three times a week to over 32,000 recipients, focusing on engaging layouts, graphics, and persuasive copy. Show less

Akron, Ohio, United States

Developed and executed a diverse range of social media content, including text captions, videos, and images, tailored for platforms like Twitter(X), TikTok, Facebook, Instagram, and YouTube.Managed the social media content calendar, ensuring timely publication of posts to maximize audience engagement.Worked closely with the marketing team to guarantee content relevance, aiding in the amplification of engagement, reach, and sales.Upheld and incorporated the company’s brand… Show more Developed and executed a diverse range of social media content, including text captions, videos, and images, tailored for platforms like Twitter(X), TikTok, Facebook, Instagram, and YouTube.Managed the social media content calendar, ensuring timely publication of posts to maximize audience engagement.Worked closely with the marketing team to guarantee content relevance, aiding in the amplification of engagement, reach, and sales.Upheld and incorporated the company’s brand voice consistently across all created content, maintaining brand integrity and recognition. Show less

Massillon, Ohio, United States

Client Outreach Specialist:Excelled in creating and implementing strategic outreach programs to connect and build lasting relationships with clients.Agile Content Creator:Demonstrated proficiency in swiftly producing high-quality content to meet tight deadlines, ensuring consistent communication and engagement.Collaborator with YouTube Influencers:Fostered successful partnerships with multiple YouTube celebrities, co-creating content that amplified brand visibility… Show more Client Outreach Specialist:Excelled in creating and implementing strategic outreach programs to connect and build lasting relationships with clients.Agile Content Creator:Demonstrated proficiency in swiftly producing high-quality content to meet tight deadlines, ensuring consistent communication and engagement.Collaborator with YouTube Influencers:Fostered successful partnerships with multiple YouTube celebrities, co-creating content that amplified brand visibility and audience engagement.Extensive Travel Experience:Cultivated a global perspective and adaptability through extensive travel, including professional engagements and collaborations in Minnesota, South Carolina, Toronto (Canada), London (England), and California.Leveraged travel experiences to enhance cross-cultural communication skills, broaden my network, and gain insights into various markets and industries. Show less