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As a Senior Account Manager working within Waze Brand Partnerships, I support enterprise partners and their agencies to capture opportunities for expanding their reach and enhancing their brand image within the Waze navigation app. Previously, as a Digital Strategy Lead on the Accelerated Growth Team at Google, I partnered with Google’s fastest-growing SMB customers to curate sustainable long-term digital strategies that fueled their growth. Working with clients, I set the vision and strategy for how their advertising reaches millions of users.Before life at Google, I was a Consumer Engagement Consultant at a marketing agency in Minneapolis, MN. We specialized in utilizing data and customer insights to develop new and innovative digital marketing solutions, campaigns and promotions (i.e. loyalty programs, rebate incentives, channel incentive programs, etc.) that drove unique and specific business objectives. I was heavily involved in our business development efforts and worked to acquire Fortune 500 clients across several industry verticals.I thrive in rapidly growing, innovative organizations. I’m very passionate and work tirelessly to surpass ambitious goals and expectations; I’m a hyper-competitive person.
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Client PartnerNavistoneMinneapolis, Mn, Us -
Account Executive Ii, Amazon AdsAmazon Jul 2024 - PresentSeattle, Wa, Us -
Senior Account Manager, Waze Brand PartnershipsGoogle Apr 2023 - Sep 2023Mountain View, Ca, Us -
Account Manager, Waze Brand PartnershipsGoogle May 2022 - Apr 2023Mountain View, Ca, UsConsult and collaborate with enterprise clients, agencies, and internal stakeholders to evaluate and capture opportunities for expanding reach, driving foot traffic and enhancing brand image/awareness with custom executions within the Waze navigation app. -
Digital Strategy Lead, Accelerated Growth TeamGoogle Jan 2020 - May 2022Mountain View, Ca, UsPartnered with some of Google’s fastest-growing SMB customers across a variety of verticals/industries to tailor and execute sustainable digital strategies that delivered towards ROI/revenue growth goals and customer business objectives to fuel their growth.Impact: Overachieved on quarterly targets, bringing $10M+ incremental revenue to Google during 2020, partnering with 20+ SMB customers. In 2021, I drove $20M+ in incremental revenue partnering with 25+ SMB customers.Beyond Core Role: Mentor, Interviewer, AGT Culture Committee, AGT Academy Facilitator & Content Development -
Associate Account Strategist, Smb Account ManagementGoogle Dec 2018 - Dec 2019Mountain View, Ca, UsManaged and grew a portfolio of ~120 SMB clients by deeply understanding their business objectives to identify opportunities for growth while managing risks, evolving/optimizing performance, and developing multi-quarter digital plans to enhance performance.Impact: Grew portfolio ~43% YoY ($14M -> $20M)Beyond Core Role: Mentor, Interviewer, World Class Sales Steering Committee Member -
Consumer Engagement ConsultantYa | Engage May 2016 - Dec 2018As a Consumer Engagement Consultant at YA Engage (formerly known as Young America), I worked within the business development functions of the organization. Specifically, I worked to acquire Fortune 500 clients across several industry verticals. I collaborated closely with internal strategic advisers, industry vertical VP’s, and solution design colleagues to utilize data and customer insights while developing innovative digital marketing solutions, campaigns and promotions (i.e. loyalty programs, rebate incentives, channel incentive programs, etc.) that drove unique and specific business objectives. Key Responsibilities: - Prospect, qualify and close new clients - Research organizations and individuals to identify new leads and potential new markets- Identify key buying influencers within prospects to determine budget and timeline- Build and cultivate prospect relationships to move opportunities through the sales funnel- Conduct a needs analysis and determine pain points for prospective customers- Attend conferences, meetings, and industry events- Negotiate and renegotiate across communication forums- Content development (i.e. PowerPoint decks, RFP responses, drafting SOW’s, etc.)- Manage data for new & prospective clients in CRM database- Prepare and analyze sales pipeline reports and dashboards
Tyler Erickson Skills
Tyler Erickson Education Details
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North Dakota State UniversityFinance & Certificate Of Professional Selling
Frequently Asked Questions about Tyler Erickson
What company does Tyler Erickson work for?
Tyler Erickson works for Navistone
What is Tyler Erickson's role at the current company?
Tyler Erickson's current role is Client Partner.
What is Tyler Erickson's email address?
Tyler Erickson's email address is ty****@****gle.com
What is Tyler Erickson's direct phone number?
Tyler Erickson's direct phone number is (800) 443*****
What schools did Tyler Erickson attend?
Tyler Erickson attended North Dakota State University.
What skills is Tyler Erickson known for?
Tyler Erickson has skills like Sales, Digital Marketing, Microsoft Office, Finance, Consulting, Microsoft Word, Sales Operations, Microsoft Excel, Financial Analysis, Leadership, Sales Prospecting, Lead Generation.
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