Manages, edits and publishes content for the Children's Hospital Association website, focusing on improving accuracy, organization and clarity of content across all web channels. Collaborates with colleagues to strategically shape and promote content to tailored audiences. Works closely with IT to improve website functionality and user experience.

Created messaging and deliverables to support Cerner’s federal clients for both internal and external audiences, including newsletters, web pages, presentations and other communications materialsExecuted communications strategy informed by competitive research, platform determination, benchmarking, audience identification and collaboration with teamDrove project alignment and client engagement by providing detailed presentations on an 18-month communications strategy, clearly delineating value milestonesConducted meetings and listening sessions to understand clients' and users' unique needs and develop strategic and technical approaches that address those needsAnticipated and managed client expectations, proactively prepare for potential issues and respond quickly to unforeseen issues in coordination with multiple departments and internal stakeholdersDeveloped internal resources to improve workflows ensure client satisfaction and project success

Produced, packaged and edited content for MSN’s Homepage, News and Money verticals while tracking and analyzing key performance metrics in real-timeManaged high traffic digital content under strict deadlines and rapidly changing daily newsDeveloped digital campaigns and established internal best practices, directly impacting audience engagement and contributing to performance goals

Developed and deployed audience engagement strategies across Newsy’s site, app and social media platformsManaged a cross-functional team focused on optimizing content to reach and grow targeted audiencesCollaborated with editorial and marketing teams to package and present content in line with Newsy’s evolving brandIdentified industry trends and created curated content for social media and newsletter campaigns, leading to an increase in site traffic and audience engagement

Developed cross-platform social media strategies to reach targeted audiences on Facebook, Twitter, Snapchat, Instagram and YouTubeIdentified trends and created curated content for social media and newsletter campaigns, leading to an increase in site traffic and audience engagement