Executive Director Role leading 3 departments; Digital Strategy/Social Media, Content Production & Streaming. Teams spread across 4 countries.- Key role in building the brand vision and value proposition in early years as a Sports Tech Start-Up.- Exposure to working with high profile Athletes, Agencies and Sponsorship partners.- Responsible for complete overhaul of online streaming systems and processes.- MILLIONS.co is a custom built platform; as Media lead, played a key role in the planning, development and implementation of world first AI based content creation workflows.- Regularly working collaboratively with Website and App Developers & Designers.- Increased Website Traffic from 25K monthly Unique Users to 90K in a 4 month span whilst decreasing acquisition/marketing costs by over 80% during same time.- Increased Social Media content views from 100K a week to over 1.5M.

- B-Corp Certified - Best for the World in Governance.- Grew sales vendors from 2 to 95 within 12 months.- Established long term sales and marketing channels including distribution and brokerage.- Maintained accounting systems and successfully gained external financing.- Established internal reporting systems and provided leadership/mentoring to team members.- Recruited, trained, coached and terminated personnel.- Cohort 11 member of Arlene Dickinson’s VenturePark Labs Entrepreneurial Program.- Facilitated donation of 7,500lbs of hummus to local vulnerable populations in British Columbia.

Temporary triage role; set up and ran emergency online shopping program during COVID.Initiated systems, accountability and leadership program with the Produce department.

Operational executive role focused on leading store teams to provide high standards to customers. Includes management of personnel, contractors, sales & productivity KPIs and safety compliance.- Completed typical 12 month induction training program in 7 months.- Responsible for the fastest growing store in Australia during tenure.

Leading and coordinating multiple teams to achieve departmental budgets, service members and grow the clubs' member base. Directly responsible for sales performance, bottom line profit, OH&S compliance and general club operations.Payneham Achievements - January 2017 onwards:- 148% increase in EBITDA from prior FY- Grown club to 4,000 members for first time in club’s recorded history- Highest usage rate in South Australia during tenure- Facilitated $300,000 club renovation- Won top South Australian club awards for first time in over 3 yearsMarion Achievements - December 2015 to January 2017:- Transformed ‘Red Flag’ club into profitable operation-- EBITDA for November 2015 = Loss of $15,518- EBITDA for November 2016 = Profit of $18,854- Achieved an average of 157% of monthly member growth budgets- 7 times ranked in top 3 for South Australian monthly top club awards

Leading a sales team to achieve individual and team budgets. Developing Membership Consultant's job specific skills and leadership abilities. Assisting the Club General Manager where necessary; including forming corporate relationships with local businesses.Achievements:- Awarded top club in South Australia for the 2014/2015 financial year- 15/18 monthly team sales budgets (avg. of 114.5%)- 5x top 5 clubs nationally for monthly sales result (out of 77 clubs)- 8x top 3 clubs in South Australia for monthly member growth- 18/18 monthly personal sales budgets- Inaugural member of Goodlife’s exclusive ‘300 Club’ for excellence in sales performance- 7x ‘Top Sales Manager’ of the month- Graduate of Goodlife’s ‘Future Leader’s’ program

Operation of own Personal Training business within and external to Goodlife Hindmarsh.

Audit division. Exposure to all aspects of a business' operations. Responsible for the accurate analysis of financial information and reporting.