Tyler Jordan Email and Phone Number

As the owner of the ecommerce search experience for a multi-billion dollar Fortune 200 company, I’ve led my team to significantly enhance the precision, accuracy, and personalization of search results. These improvements have directly contributed to increased conversion rates, more customer satisfaction, and reduced operational costs.-Delivered tens of millions of dollars in incremental revenue through improved search performance.-Improved search algorithm by identifying issues, conducting root cause analysis, and implementing changes that enhanced search relevancy.-Developed a category prediction algorithm leveraging customer behavioral data, significantly increasing search conversion rates.-Built a recommendation engine using ML and vector search, reducing dead ends in the search experience and boosting customer satisfaction.-Building Neural Hybrid Search capability, which combines deep learning and traditional search techniques for more accurate results.-Integrated and tested a new AI search results re-ranking algorithm in collaboration with a third-party vendor.-Conducted data analysis and relevancy testing to segment search data, identify improvement opportunities, and measure impact.-Improved left navigation experience and increased conversion using machine learning to rank filters and filter values-Improved product ranking machine learning to build sales ranking models to push up the best products-Introduced discontinued product search functionality.-Developed a Query Debugging Tool to analyze search results and identify optimization opportunities.-Improved Type Ahead (Autocomplete) relevancy, guiding customers to better queries and products.

Distributor of immune system supplement to customers around the world through online channels• Designed and launched company's ecommerce website• Manage relationships, orders, and financial transactions with customers • Manage marketing campaigns and SEO• Launched and manage product on Alibaba.com and Amazon.com• Use Google Analytics & Webmaster Tools to track and analyze consumer traffic

Led product team of 8 engineers and UX designers to build best in class experiences on the Product Detail and Search Pages for a billion dollar website-Set the product vision, strategy and roadmap for the highest trafficked page on Zoro-Led innovation of variant products (product families) experience on the Product Detail Page and Search Results Page that has driven millions in additional revenue-Drove cross-team initiative to deprecate feature product pages that saved us over $100k in engineering costs and drove 30% increase in SEO traffic-Led effort to introduce cross-sell and up-sell features on the PDP that is estimated to drive $15MM+ in additional revenue-Increased rate of A/B testing on the team by over 200% -Led initiatives to make Search and Category List pages mobile friendly. Increased Add to Cart Rate and Click Through Rate by 4%-Created new discontinued Product Detail Page that has drastically reduced 404 error pages and drove millions in additional revenue-Led SEO page linking efforts on the PDP that increased crawled pages by 23%-Managed customer interviews with UX team to gain customer insights and perform usability tests before building and launching new experiences

• Own the ecommerce experience for a 100MM+ global company that sells a complex catalog of physical goods, digital goods, subscriptions and memberships across 180 countries in both B2B and B2C channels• Leverage customer feedback, analytics and stakeholder knowledge to set the vision, strategy, and roadmap for ecommerce products at PADI that drive revenue growth and customer delight• Lead multi-million dollar initiatives including customer research, ideation, solutioning, story writing, build and delivery, and post-launch optimization• Built new global B2C ecommerce experience from catalog through post order/fulfillment; managed prototype testing with customers, A/B testing MVP experience, and successful full global launch that increased B2C revenue by 10%• Chose new ecommerce platform (commercetools) to facilitate growth for the future of PADI: set the vision for a new scalable and global ecommerce solution, conducted build vs buy analysis, led ecomm platform research and comparison with engineering, presented findings to leadership, conducted contract negotiations, and continue to manage vendor relationship• Led implementation of modern technical architecture built for scalability: migrated applications to the cloud, implemented micro-services architecture, scalable pub-sub model for order fulfillment, operational instrumentation and monitoring through DataDog and web analytics• Deep understanding of the full ecommerce experience: product search and navigation, catalog setup, product detail pages, add to cart flows, billing and payment pages, payment gateways and platforms, order confirmation page and email, post- order communications, order fulfillment• Increased AOV by 7% through analyzing customer feedback and identifying customer problems, validating hypothesis with data and customer interviews, solutioning with engineering and UX, and building features that successfully addressed our customer’s needs

Technical Product Manager for multi-billion dollar website Grainger.com and mobile web• Own and prioritize product backlog for onsite search and navigation, mobile web, SEO, mobile app APIs, and analytics • Managed projects that drove over $50MM in incremental revenue in 2017 alone• Consistently exceed conversion and revenue goals• Facilitate cross team collaboration by partnering with UX, SEO, Merchandising, Marketing, Finance and Engineering to drive new product development • Lead the sprint team through project research and ideation, writing user stories and acceptance criteria, grooming session discussions with developers, prioritizing sprint work, daily follow up in scrums, QA testing, post release analytics and reporting• Strong understanding of Agile methodology; Work with development team to release stories in 2 week sprint cycles• Expert with project management software Jira• Manage high value, technical projects including mobile first indexing migration for SEO, migrating search engine from Endeca to Solr, front end full page display redesigns, back end search algorithm optimization, natural language search integration• Expert with analytics software Adobe Analytics and Google Analytics• Deep understanding of how to gather and synthesize data and customer feedback to drive product ideation and prioritization

-Manage and prioritize product backlog using Jira -Manage full software development life cycle; Work in agile teams to build, test, and release ecommerce projects in 2 week sprints-Write detailed use cases and user stories; work with engineering teams/QA to ensure projects are built to specification-Deep understanding of enterprise search software Endeca and Solr-Deep understanding of online retail best practices (B2C & B2B)-Advanced search knowledge: Natural Language/Semantic Search, Relevancy algorithm tuning, product listing presentation-Help define product roadmap and perform financial analysis/forecasting and prioritization -Mine customer feedback daily to identify gaps and build projects to address pain points-Work in cross-functional teams with UX, SEO, Merchandising, Marketing, Finance and Engineering to drive new product development -Define web tracking strategy and work with Adobe consultants to implement tagging solution-Build dashboards and monitor analytics; use data to do trend analysis and drive project ideation-Report key metrics to senior leadership and stakeholders -Manage A/B testing roadmap; launch and measure tests using Adobe Target-Manage relationships with 3rd party vendors (Inbenta, Adobe) -Study customer feedback and search analytics to optimize search results and increase conversion rates

- Collaborate regularly with engineering team to release projects in sprints using Agile project management principles (using JIRA) - Manage multi-million dollar ecommerce projects from ideation to post-launch for a Fortune 100 company - Lead cross-functional teams from Engineering, UX, Taxonomy, Content, SEO, Marketing, Checkout, Business Units- Gather business requirements, write use cases, conduct competitive research, create feature lists and workflows, conduct financial analysis, and monitor success after launch - Head of A/B Testing for search team. Design, implement, and analyze A/B tests using Adobe Test & Target and SiteSpect- Monetary benefit of tests I managed in 2014 = $37 MM- Define vision and strategy of internal search for Sears.com and Kmart.com through roadmap planning. Created and own the Executive Search Roadmap using Visio/PowerPoint- Experience managing open source, highly scalable software (Apache Solr). Helped manage search while product assortment grew by 70 MM products- Involved in regular scrum meetings with engineering team to prioritize projects and focus efforts for the week- Broad knowledge of HTML5, CSS, JavaScript, JQuery, Hadoop, NoSQL databases, API- Lead weekly training sessions for merchants and business units on web optimization- Give presentations to executives and business stake holders- Clear understanding of market and customer needs through regular analysis of customer feedback from CSAT and Foresee- Work closely with QA team to set up regression and stress testing and QA all of my own projects before release-Extensive experience managing projects for: Solr, autofill (predictive search), search relevancy algorithms, tokenization & text analysis, image recognition software, service layer enhancements, linguistics, machine learning, SEO- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Visio)

-In charge of analytics and internal search tracking strategy while Sears grew its product assortment by more than 40 million products -Analyze customer feedback using Foresee, Tealeaf, and CSAT programs, identify areas for improvement, and push projects based on these findings -Identify KPIs, designed overall search tracking strategy, and implemented new tracking variables for a leading e-commerce web site that receives more than 2 million searches per day -Create and maintain executive dashboards using Excel and Powerpoint and present these dashboards to the CIO and Divisional Vice Presidents. -Design and lead trainings for Online Business Unit on creating and maintaining customer facing e-commerce business rules -Work closely with Solr engineering team to create, test, and implement search algorithm enhancements-Analyze keyword trends and identify areas for optimization -Train merchants on best practices to improve their business using search optimization techniques -Maintain linguistic and parsing dictionaries for internal search -Work with SEO and Paid Search teams to track and improve overall search experience

Worked with team of 8 to test and upgrade Overstock's search engine · Optimized Overstock's website through trend analysis using programs Discover and SiteCatalyst · Created a new marketing idea that drove sales · Identified areas of weakness on Overstock's website and created solutions to address them · Prepared and presented test results using Excel

Supervised and trained individuals with disabilities to enable them to live, work, and participate more fully in the community · Trained individuals with challenging physical, emotional, and mental needs to develop critical life skills · Coordinated transportation to work/school/activities · Earned certification in CPR and First Aid

Volunteered in an orphanage providing service and care to over 75 orphans in Assenovets Orphanage · Worked full time to provide emotional, mental, and physical support to orphans through reading lessons, mentoring, and buying needed clothing with personal funds · Personally financed and arranged travel through Europe to perform service in Bulgaria for 2 months · Raised awareness for orphans through a T.V. interview in Bulgaria

Door-to-door and phone sales · Utilized communication skills to drive sales in assigned areas · Set and met target goals in both phone and door-to-door sales

Taught religious concepts, lead/trained other missionaries, performed community service · Managed teams of up to 25 other missionaries · Designed, conducted, and instructed weekly training meetings for 18 months · Developed strong work ethic: worked 6 days per week 12 hours per day for 2 years with no vacation · Established and met short and long-term goals with groups of 25 missionaries

Student-run service organization supporting childhood victims of cancer and their families · Helped plan and organize activities and fundraisers including a 5k run and multiple benefit concerts · Helped manage and execute advertising plans for fundraising events · Recruited new members