Tyler Keeley Email & Phone Number

Boston, Ma, Us

Bedford, Ma, Us

• Administration of Sitecore (Functionalities, Templates, Best Practices, Workflows, Etc.).• Manage the web quality assurance and testing process for frontend and backend deployments involving www.aspentech.com.• Assist with technical launches of new and updated page content across the website.• Collaborate with different stakeholders across Marketing and IS teams to provide technical support on various web initiatives through sprint planning.• Implement and oversee a health check system to ensure major website components are functioning on a daily basis.• Provide technical support (And trainings) for internal content management users.

Norwell , Ma, Us

• Create, update, and maintain content on sullivantire.com and sullivantire.com/truck-center to optimize the website's SEO, functionality, and brand standards for both mobile and desktop usage.• Utilize Sitecore CMS and Microsoft Dynamics 365 to maintain and add web content.• Use Google Analytics to track, analyze, and report on web performance.• Work directly with third-party web developers to collaborate and manage company website initiatives, troubleshoot bugs, and improve UX.• Research online trends to improve website SEO using tools like Google Search Console and Google Trends.• Post internal updates on the company blog to engage and inform employees company-wide.

Norwell , Ma, Us

• Developed and attended onsite and offsite store promotions and related events.• Gathered data on existing or potential customers or market segments for use in the development of targeted marketing strategies. Collected and entered data into company software systems for data analytics.• Designed visual graphics, written copy, and some video content for social media.• Tracked and monitored social media digital advertising campaigns through Facebook, Instagram, and Twitter using pixels and building audiences to target specific personas.• Tracked and monitored social media ad campaigns in Google Analytics using Google URL Builder to create UTM codes.• Created, monitored, and engaged with content on all social media platforms.• Assisted with customer retention campaigns and strategies.• Created and monitored content for digital display boards located in retail locations across New England.• Additional responsibilities as requested.

Norwell , Ma, Us

• Assisted with the creation and scheduling of content for various social media accounts.• Created sales reports using SQL and Excel.• Monitored ongoing marketing campaigns.

Norwell , Ma, Us

• Converted phone shoppers to customers, maximize live chat conversion rates and ensure the highest quality of service for online appointment requests and inquiries.• Worked directly with 70+ retail locations.• Solved logistical problems to ensure the product arrives at retail locations on time. • Worked with management to handle customer concerns in an effective and timely manner. • Built and maintained relationships with other divisions and customers.

Bridgewater, Ma, Us

• Worked with other undergraduates to conduct marketing research for Dr. Kathleen Ferris-Costa, Associate Professor in Ricciardi College of Business. Project awarded university grant for innovative research.• Identified and evaluated ways to improve communications with the RCOB students.• Developed focus group plan and wrote discussion guide.• Conducted and moderated focus groups comprised of a diverse range of student constituents; prepared findings and refined study objectives. • Designed, created, tested and revised numerous Qualtrics online surveys to prepare for next steps in year-long research project. • Statistically analyzed various data sets and created Qualtrics visuals to communicate results. • Research findings presentation, Undergraduate Research Symposium, Bridgewater State University, May 2019.

Bridgewater, Ma, Us

• Performed copying, word processing, scanning and typing for the Communications Department.• Corresponded with individuals or groups by phone, letter, and email about meetings or internships.• Organized folders and maintained cleanliness of the office.• Transcribed for faculty-related academic papers

Quincy, Massachusetts, Us

• Developed, managed, and trained a small group of individuals to hit company standards/goals week-by-week.• Taught campaign specifics and marketing theories/concepts to newly hired Account Executives.• Conducted 2nd round interviews.• Ran workshops, impacts, and campaign meetings to teach and motivate Account Executives.

Master Of Science - Ms, Marketing Research Analytics

Bachelor Of Science - Bs, Marketing

High School Diploma