Tyler Abbott Email & Phone Number

Boston, MA, US

Bedford, Massachusetts, United States

- Led a team of product managers and successfully launched result ranking and sponsored result pricing based on user data (clicks, applies, uploaded resume) resulting in 10% increased apply rate- Implemented quick apply option by partnering with multiple 3rd party ATS providers and optimizing time to integrate, resulting in a 15% increase in click to apply.

Needham, MA

- Built a product taxonomy to enable cross-category recommendations that increase product view rate by 12%- Implemented new search success KPI to measure improvements of search features ability to quickly get a user to the location and type of review they were looking for- Designed and launched a new homepage designed to reduce friction for trip planning.

Greater Boston Area

- Created in-house ad server with flexible, configurable recommendation engine for use in display retargeting campaigns- Built a customer identity solution paired with a customer data platform that serviced many products across the company, from personalization, user testing, integrated login, etc.- Developed a model for improved on-site tracking with.

Greater Boston Area

- Created on-site programmatic display ad program for Wayfair by negotiating placements, A/B testing site metrics and tradeoffs, and integrating with an SSP. Grew program to $1m/month run rate at 85% profit margin- Implemented header bidding and customer data platform to increase the speed and targetability of our ad placements, leading to an 20% increase.