Tyler Lane Email & Phone Number

Session Interactive is a Denver-based digital marketing agency specializing in SEO, SEM, and Analytics based services. We grow mid-market and enterprise-level brands that have all of the raw materials to succeed, but can’t seem to pull it all together — operationally, strategically, and tactically.

Denver, Colorado, US

An agency and direct client digital marketing consultancy focusing on Technical/Off-page/On-page SEO, Analytics, Paid Search, Content Strategy, Conversion Rate Optimization, and UX/UI improvement opportunities.

Alexandria, VA, US

Denver, Colorado, US

• Strategic planning, management and execution leader of full-service digital marketing campaigns.
• Directly manage digital marketing strategies for numerous enterprise level clients.
• Lead comprehensive sales revenue driving campaigns based on buyer persona data, market insights and analytical industry benchmarks.
• Manage a team of four digital marketing professionals, two paid search/display account managers and two SEO account managers.
• Successfully increased monthly retainers, managed services or obtained renewals from all managed clients through sales and business development use cases.
• Agency team leader on select analytic audits, educational analytic strategy sessions and analytic migration implementations designed to improve revenue reporting.

Denver, Colorado, US

• Responsible for the management and execution of all digital marketing practices for agency clients.
• Built and managed the digital team from the ground up and developed all digital team processdocuments, reporting, deliverable and proposal structures
• Led digital marketing strategies for more than 20+ ongoing and project-based B2B and B2Cclients.
• Drove analytic reporting restructuring rooted in successful goal and KPI monitoring for morethan 10+ clients.
• Successfully increased conversion rates for numerous clients using proprietary conversion rate optimizing strategies, partnering with internal development and UX teams.
• Implemented robust marketing automation campaigns for numerous clients deep rooted in lead scoring and progressive profiling nurture strategies.

Denver, Colorado, US

• Responsible for the planning and execution of all inbound marketing, SEO, social media campaigns and complete integrated demand generation programs for Intelligent Demand’s clients.
• Identify awareness, engagement, lead generation and lead nurturing opportunities as it relates to strategic inbound marketing for clients
• Assist the Director of Strategy in developing inbound and outbound contentmarketing campaigns through the entire marketing and sales funnel.
• Monitor, measure, and analyze market responsiveness and conversion rates to better define and identify new inbound marketing trends and opportunities for clients.
• Continually document and communicate project dependences and deliverables to the technology and creative teams.
• Assist the Director of the Strategy Practice with all analytics, optimization, segmentation and integrated demand generation strategies.

Arvada, CO, US

• Responsible for the strategic development and implementation of B2C marketing and advertising materials designed to attract clients and enhance brand reputation to support all 29 SlimGenics Weight Control Center.
• Managed two outside vendor partners, a digital agency and a media planning and buying agency. Using strategic project management and reporting methods, the agencies and I were responsible for implementing complex.
• Directed strategy for a team of in-house graphic designers and developers to launch a variety of targeted mobile-optimized microsites that after two months account for 20% of all new lead conversions.
• Oversaw and monitored a $3.5-million traditional and digital advertising budget that wasstrategically allocated based on seasonality and ad performance.
• Implemented paid search A/B and multivariate testing that maximized the user experience and increased landing page and website conversions by 9% in the first four months.
• Monitored and reported on all SEO, paid search and display campaign stats on a weekly basis.

Armonk, New York, NY, US

• Responsible for the marketing and development of an online energy conservation campaign.
• Formulated an ongoing strategic marketing plan to emphasize internal energy conservation among an 8,000-employee semi-conductor plant.
• Provided daily strategic updates and managed content for a robust environmental website
• Developed various energy logos, posters and email newsletters to inform the site of environmental news and events.
• Managed all marketing email communication campaigns sent to existing employees.
• Increased email opt-in rate and managed strategy to grow email subscriber base among specific internal customers.

Leadership Training

Bs, Marketing