Tyler Licata Email & Phone Number

• Supported & Assisted a $3.4 million budget across multiple brands and successfully launched over 100 print and digital tactics (with an average of 20 run simultaneously), each ranging from $10,000 to $200,000
• Developed/managed project scope documents, created schedules/project plans, project resource requirements and staffing assignments.
• Facilitate and manage projects with cross-functional teams including: Creative, Technology, QA, User Experience/Information Architecture… Show more
• Facilitate and manage projects with cross-functional teams including: Creative, Technology, QA, User Experience/Information Architecture, Production, and Performance & Analytics
• Successfully maintained projects throughout entire lifecycles and assisted regulatory department with gaining approval on submissions to the FDA
• Leveraged strong verbal and written communication skills to begin acting as a liaison between the client, agency, and team. Show less

Newark, Delaware

• Illustrated new social media content including videos, photos, and graphic design on a weekly basis.
• Implemented new marketing strategies to allow for consistent engagement from target consumers.
• Analyzed budgets allocated to each social media platform to properly manage each social campaign.
• Introduced the launch of a new website and measure SEO optimization with Google +.

Newark, Delaware

Somerset, New Jersey

• Responsible for analyzing data/market trends for numerous projects within the professional lighting market.
• Successfully designed an analytical program that established a novel system of inventory control, resulting in a cost savings of $25,000.
• Conducted in-depth market research to establish benchmarks as part of a strategic assessment across key competitors.
• Designed, developed and executed numerous business-to-business promotions for Signify product line.

Newark, Delaware

• Created and maintained daily issue reports while completing the OPICS Batch process.
• Coordinated successful processing of all required receipts, prices and valuations of global branches for each day.