Tyler Masone Email & Phone Number

Cambridge, Massachusetts, United States

Forecast fiscal year goals and baselines for key web metrics that have a direct impact on the performance of the company.Strategize ways to improve the web experience using data from tools like Google Analytics and Tableau. Projects include but are not limited to navigation menu enhancements, page layout edits, and creation/elimination of web assets. Own the A/B testing process from start to finish, including set up, testing, and reporting done through Optimizely.Design and construct meaningful data visualizations to report and communicate insights through Tableau and Google Looker Studio.Monitor monthly web performance and create reports that are then presented to a team of 25+, highlighting areas of strength, weakness, and opportunity.

I helped strategize and implement new ways to improve Super Shoes organic search ranking through different components of search engine optimization including but not limited to on-page, off-page, content, technical, eCommerce, and mobile.I used my diverse knowledge of SEO and data analysis to help make making informed decisions on which footwear categories and brands should receive the most attention during high-volume sales months.My scope of work included using tools like SEMrush, Google Analytics, Google Search Console, Google Data Studio, and CoreSense to analyze current and future digital marketing strategies. I also use them to report on key statistics including organic conversion rate, revenue, search traffic, keyword improvement, and site health.

Wakefield, Massachusetts, United States

I acted as the main point of contact for a multitude of C-4 Analytics clientele and worked with them to develop unique strategies that aligned with their business goals. I utilized data driven platforms including Google Analytics and Adwords to analyze clients’ organic and paid search presence. Performance would then be discussed during weekly client-facing calls that also included discussions about web updates, SEO & AdWords optimization, reputation management, and more.Interacting with third parties such as a web providers and customer relationship management platforms was also part of my role, making sure our strategies were carried out in a timely manner as well as following up and escalating issues that were of importance.

Greater Boston Area

I was the main point of contact for 25+ clients and carried out monthly SEO services that included but are not limited to on-page optimization, backend website updates, listing sites, content generation, and social media management.I analyzed both mobile and desktop website performance through Google Analytics, Google Search Console, and Google Tag Manager. Performance would then be discussed on weekly/monthly calls where new strategies would be put into place on how to effectively move up the SERP and capture a larger audience. I maintained and made necessary changes to clients’ websites, such as troubleshooting and resolving technical issues through front end web development, HTML, and CSS.

San Francisco Bay Area

I was in charge of the weekly planning and implementation of YourSports social media posts. This involved researching effective post strategies and applying them to better engage our audience.I networked with different individuals, companies, and organizations within the industry to discuss potential partnership opportunities as well as gain a better understanding of the industry.

Norwalk, Ct

I generated partnerships with related entities in order to drive major business initiatives, including customer retention, online presence, brand awareness, and website traffic.I effectively portrayed the values of GoodSport through creative journalism by writing articles on individuals and organizations who are influential to the sports industry.I actively monitored various media outlets and engaged our audience through social media releases, responses, and placement of stories.I edited videos and clips to later be used in the production of final cut promotion for GoodSport that would be posted across social media and on the website.

Lawrence, Massachusetts

I ensured a high level of service to both maintain and extend the relationship with clients for future moving and installation business opportunities.I constructively ran job sites in an organized fashion to guarantee ease in the moving of offices and cubicles from one location to the next.I communicated face-to-face with clientele on a daily basis to confirm projects were being executed to their liking.

I drafted and managed social media communications designed to promote company brand, image, and values. I also interacted with our audience by placing a strong focus on customer engagement and responding to comments in a timely and knowledgeable manner.I was responsible for increasing Twitter follower traffic by over 1000% by using integrated social media strategies discussed during weekly meetings.

Bachelor Of Arts (B.A.), Economics

High School Diploma

Activities and Societies: Model UN, DECA, S.A.L.T. (Student Athlete Leadership Team), Peer Leaders, Varsity Soccer, Varsity Basketball

Education record

Study Abroad