As an Associate Manager of Web Analytics at EF Go Ahead Tours, I use my data analysis skills to improve the web experience and performance of the company. I have over 5 years of experience in digital marketing, working with various tools and platforms such as Google Analytics, Tableau, Optimizely, and SEMrush.My role involves forecasting fiscal year goals and baselines for key web metrics, strategizing and implementing web enhancements and A/B tests, designing and constructing meaningful data visualizations, and monitoring and reporting on monthly web performance. I enjoy the challenge of thinking like the consumer, and I am passionate about making informed, data-driven decisions that align with the company's business goals and mission. I am always eager to learn new things and explore new ways to optimize and grow the web presence of EF Go Ahead Tours.
Listed skills include Microsoft Word, Microsoft Excel, Social Media, Social Networking, and 13 others.