Product Marketing Specialist
Current• Collaborated with the Marketing Team Leader, Senior Marketing Manager, and other members of the LCS leadership team to create and administrate marketing campaigns aimed at maximizing the sales and profitability of our products and services.• Became a go-to-person in the Marketing department to answer questions and provide ideas for assigned products or services.• Set product goals and create campaigns that are aimed at increasing product utilization.• Worked with leadership to create detailed marketing plans for new product/service launches andexecute on go-to-market plans as required.• Partnered closely with cross-functional teams to communicate product features, benefits, andresults.• Ensured that our efforts are properly aligned with the needs of our customers and prospects.• Maintained brand standards to ensure compliance with organizational and product identity guidelines.• Delivered product marketing content that engaged customers and enticed prospects including webinars, trade shows, direct marketing, collateral, and case studies.• Communicated complex technical data in a clear and compelling manner to the target audiences.• Developed and maintained materials that support our Sales, Support, and other customer-facing teams.• Supported website and landing page content creation.• Assembled and conducted competitive industry research to create a summary of findings and recommendations to management based on the research gathered.• Maintained the relationship with our built-in partners with the goal of promoting their solutions to our current customer base.
